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Top Social Media Marketing Companies | 2024

Statistics show that there are around 4.48 billion active social media users worldwide—more than half of the world's population. As a result, social media is becoming the biggest platform for businesses and brands to connect with, interact with, and convert their audiences into potential customers. Today, social media is the platform of choice for marketers everywhere because it has a reach that no other marketing strategy, like television commercials or newspaper ads, can match. A skilled and knowledgeable social media marketing agency can assist you with developing and implementing an effective social media plan that can lead to business growth, leads, and an increase in revenue. To assist you in developing your social media marketing strategy, Selected Firms has put together a list of the best social media marketing companies.

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List of Best Social Media Marketing Companies | Top Social Media Marketing Agencies

Carina Softlabs Inc.

We Design Experience

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10/2, 2nd Floor, Shree Mahadeo House, near Hotel Surya, South Tukoganj, Indore

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50 - 99

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$100-$149/hr

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$1,000 - $50,000

Carina Softlabs Inc., having its presence in India and Miami, specialises in creating Top Notch Video Games, Websites, and Mobile Applications alongside Digital Marketing Solution to boost the business growth. We are one of the trusted game development companies among our clients. We provide an end to end solution for 2D, 3D, 2.5D Game Development & AR/VR Application Development. Our primary focus is to bring our clients' different ideas to life by understanding their needs and delivering custom solutions that reflect every aspect of their vision. Over 13 years we have successfully delivered 50+ Game Development projects, 200+ Digital Marketing Projects & 700+ Web & Mobile Development Projects. Our Expertise: Game Development - Game Types: 2D, 3D, AR/VR games for mobile, console, desktop, and WebGL platforms. - Engines & Programming: Proficiency in Unity, Unreal Engine, C#, and C++ for game development and Publishing. - Platforms: Mobile game development for iOS and Android, console and desktop game development. - UI/UX & Design: Expertise in level design, texturing, modelling, rigging, animations, VFX, UI/UX, and world creation. Web Development - Frontend Development: Expertise in HTML, JavaScript (JS), and TypeScript (TS). Proficiency in frameworks like React.js, Angular, and Next.js for building dynamic user interfaces. - Backend Development: Skills in Node.js and Nest.js, empowering robust server-side applications. - Database Management: Utilization of MySQL for structured data storage. Proficiency in Sequelize ORM for efficient database interactions. Expertise in MongoDB for flexible and scalable NoSQL database solutions. Mobile App Development - Front-End Development: Proficiency in Swift, Dart, Objective-C, Java, Kotlin, Python, and JavaScript for creating engaging user interfaces. - Backend Development: Expertise in Node.js, Python, Ruby, PHP, Java, and Laravel for robust server-side development. - UI/UX Design: Mastery in Sketch, Figma, and Adobe XD for crafting intuitive and visually appealing designs. - Frameworks: Utilisation of React Native, Flutter, or Xamarin for developing efficient and cross-platform applications. - IDE (Integrated Development Environment): Work proficiency with Android Studio, VSCode, and Xcode for comprehensive development environments. Digital Marketing - Search Engine Optimization (SEO): Proficiency in optimising content and websites to improve search engine rankings. - Pay-Per-Click (PPC) Advertising: Expertise in running paid advertising campaigns on platforms like Google Ads, Bing Ads, etc., for instant visibility and targeted traffic. - Social Media Marketing (SMM): Leveraging various social media platforms for effective marketing campaigns. - Search Engine Marketing (SEM): Running paid advertising campaigns to enhance online visibility. - Email Marketing: Proficiency in using email campaigns for customer engagement, retention, and conversion. - Content Marketing: Skills in creating valuable and engaging content to attract and retain a target audience. Why Choose Carina Softlabs? - Trusted for 2D, 3D, and AR/VR game development. - Helped 200+ companies with effective digital promotion strategies. - Built user-friendly software for Public Sector Undertakings. - 13+ Years of Industry experience. - Developed 200+ websites, 100+ mobile apps, and mobile/pc games. - Ranked among Madhya Pradesh's Top 10 Digital Marketing Agencies - Highly skilled and dedicated developers from India & USA. Rewards & Recognitions: - Recognitions include Times of India Entrepreneur Award (2nd runner-up), "Most Innovative Technology Company" nomination, #2 ranking in Leaders of Tomorrow Awards & Conclave 2020. - CEO awarded Indian Achievers Forum's "CEO of the Year 2021." - Director honoured with "Women of Substance Awards 2023, Delhi" and recognized at "International Eminence Excellence Awards 2023, Dubai. - Top 10 Digital Marketing Agencies in Madhya Pradesh by Digital Scholar.

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20% Digital Marketing Agencies
20% Social Media Marketing

Nextupgrad USA

Feel the magic of technology

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244 Fifth Avenue, Suite D261 New York, N.Y. 10001, New York

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50 - 100

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$25-$49/hr

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$1,000 - $5,000

NextUpgrad USA is a full-fledged customized service provider for startup to enterprise-level businesses that want to establish themselves in the competitive digital world. After being in the industry for more than 10 years, the company is proficient in serving a wide range of customized business needs across different industries.  Our suite of services encompasses everything you need to thrive in the digital realm, including website development, software development, mobile app development, and digital marketing. Whether you're looking to create a stunning online presence, streamline your internal processes, or enhance your digital marketing strategy, NextUpgrad has you covered. At NextUpgrad USA, we understand that every business is unique, which is why we offer customized solutions tailored to your specific requirements. Our team of seasoned professionals possesses the skills and knowledge to tackle even the most complex challenges, ensuring that your project is executed with precision and excellence. In addition to our comprehensive service offerings, NextUpgrad USA also provides a dedicated developer service, allowing you to augment your existing team with top-tier talent. Whether you require PHP developers, Magento developers, Xamarin developers, Android developers, or specialists in any other technology stack, we have the expertise to meet your needs. Our dedicated developer service enables you to scale your team up or down based on fluctuating project requirements, providing you with the flexibility and agility needed to stay ahead in today's fast-paced digital landscape. By partnering with NextUpgrad USA, you gain access to a pool of highly skilled professionals who are committed to delivering exceptional results and driving your business forward. With NextUpgrad USA as your trusted partner, you can navigate the complexities of the digital world with confidence, knowing that you have a team of experts by your side every step of the way. Whether you're embarking on a new project or seeking to optimize your existing digital assets, we are here to help you achieve your goals and exceed your expectations. Experience the NextUpgrad USA difference and unlock the full potential of your business in the digital age. Contact us today to learn more about how we can help you succeed.

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20% Digital Marketing Agencies
20% Social Media Marketing

Globotech Solutions

Globotech Solutions Provides Expert Web Development and Digital Marketing Services in the USA for Unparalleled Success!

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8105 Rasor Blvd, Plano, TX 75024, United States, Plano

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50 - 249

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$100-$149/hr

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$1,000+

At Globotech Solutions, we pride ourselves on delivering top-notch digital services tailored to meet your business needs. With a wealth of experience in website development and web design, we create visually stunning and highly functional websites that serve as the digital face of your brand. Our expertise in UI/UX design ensures that every user interaction is intuitive and engaging, driving customer satisfaction and loyalty. Our services extend to e-commerce website development and multi-channel integrations, where we help businesses establish and expand their online storefronts. Whether you need feature add-ons to enhance your site's capabilities or seamless integration across various digital platforms, we have the technical proficiency to make it happen. In the ever-evolving world of digital marketing, we provide comprehensive solutions including SEO and social media management to boost your online presence and drive traffic to your website. Our digital marketing strategies are data-driven and customized to meet your specific goals, ensuring maximum ROI. Choose Globotech Solutions for a partner who understands the digital landscape and is committed to helping your business thrive in an increasingly competitive market.

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20% Digital Marketing Agencies
20% Social Media Marketing

EcomVA

360° Ecommerce Coverage

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37200 Paseo Padre Pkwy #421 Fremont, CA 94536, USA, Fremont

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1 - 200

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$25-$49/hr

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$500+

Ecomva provides virtual assistant services and e-commerce SEO services to help businesses grow online. Our team of experienced virtual assistants can help you with a variety of tasks, including customer service, social media management, email marketing, and more. We also offer e-commerce SEO services to help you improve your website's visibility and attract more customers. Our services are designed to help you save time and money, so you can focus on running your business.

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20% Digital Marketing Agencies
20% Social Media Marketing
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1 - 20

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$200-$300/hr

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$5,000 - $10,000

HMLC is a prominent branding agency based in Gurgaon, India. Specializing in brand strategy and development, the agency offers a range of services aimed at creating and enhancing brand identities. Known for its innovative approach and tailored solutions, HMLC helps businesses establish a strong presence in the market and effectively communicate their brand message.

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20% Digital Marketing Agencies
20% Social Media Marketing

Arcpoint Global

connecting the dots

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1942 Broadway St, STE 314C, Boulder, CO, 80302, Boulder

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10 - 50

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$25-$49/hr

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$250 - $1,000

“ArcPoint Global – Arcpoint is a center of development and outsourcing with a world-class team of talented developers, designers, engineers, and creative artists. We are motivated to build elegant and functional digital products that solve complex problems worldwide.

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10% Digital Marketing Agencies
20% Social Media Marketing

Gsquare Web Technologies Pvt.Ltd

Mobile App Development Company

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D-185,1st Floor, Office Number: 23, Industrial Area, Sector 74, Sahibzada Ajit Singh Nagar, Punjab 160055, Mohali

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30+

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N/A

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$0+

Gsquare Web Technology is a top online web development company in India that can provide your business with a superb online solution to help it grow. We all know that the most successful marketing tool is a website. We are one of the best web development companies to work with on your projects. 

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10% Digital Marketing Agencies
20% Social Media Marketing

Atlas SoftWeb Pvt Ltd.

Top Digital Marketing, Website Design & Development Company

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Addison, TX 75001, Addison

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50 - 100

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< $25/hr

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$24+

Atlas SoftWeb is an award-winning Website development, Website designing, and Digital Marketing Agency providing services in the US, Canada, the UK, and Australia. We design result-oriented web designs that get you maximum leads. Our bespoke website development services fit every type of business. We help you reach out to the right audience through our SEO & digital marketing services. Get timely deliveries and 100% quality work. Our innovative solutions ensure that your business receives what it deserves!

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10% Digital Marketing Agencies
20% Social Media Marketing

The Digital WOW

Powered by Consult PR

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12724 Gran Bay Parkway West, Suite 410, Jacksonville

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40 - 50

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$50-$99/hr

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$1,000 - $10,000

The Digital WOW, powered by Consult PR’s consultative approach with clients, stems from our corporate culture that thrives on educating clients on what's possible on the internet, with needs-based solutions and world-class customer service at the heart of our firm. We are more than just consultants...we seek to become your strategic technology partner, and we have the talent and team members in house to recommend, engineer, deploy and measure all your digital initiatives. No need for subcontractors and free-lancers, our in-house talent covers the spectrum of technology needs that many prospective clients are seeking to implement. We are quite simply put...a one-stop shop for everything web...from websites, to digital marketing (SEO, Social Media, PPC, etc.), phone apps, custom cloud software/ web applications, PR, book marketing ...and more. We start the process with a free consultation that serves to identify the unique goals and targeted objectives of our prospective clients. Furthermore, we make sure that everyone leaves that meeting with lots of useful information, regardless of whether we move forward immediately together or in the future. Clients over the years have complimented us on this process, and its ability to not only be very interesting, as it serves to demystify and explain in layman's terms how they can begin to position their firm’s digital initiatives for effective and targeted now and into the future, but also empowering and exciting because it is a truly customized approach unlike the cookie cutter, canned solution and templatized approach they are subjected to by other firms. Prospective clients begin to understand the difference between the apples and the oranges as they go through their due diligence in selecting their perfect digital vendor/ strategic partner...and that leads to great decisions and even better results. All of that being said, we never lose sight of the fact that return on investment (ROI) is our client's main focus and as such it is our main focus. We engineer solutions to work, and we also can avoid failed initiatives by knowing during test engineering to avoid them from the start ...saving lots of time and money for our clients. Our inception in 2005 was the beginning of our firm's evolution as a premier technology-focused firm that delivers superior results driven solutions to our clients. Over the years, acquisitions of some of the top firms and talent in our space have created the perfect blend of services for our clients to employ to further separate themselves from their competitors. As a result, Consult PR delivers more services and products under one roof to our clients than any other like sized company. Our ability to bring services, once reserved for the largest and wealthiest corporations, to smaller and mid-sized clients, has stood us apart from our competition.

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10% Digital Marketing Agencies
20% Social Media Marketing

Techcelerant

Precision In Progress

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1 BROAD AVE, UNIT # 4 FAIRVIEW NJ, Fairview

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50 - 100

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$25-$49/hr

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$500 - $20,000

Pioneering Digital Marketing Since 2022 TechCelerant has quickly established itself as a forward-thinking digital marketing agency. With a focus on innovation and results-driven strategies, TechCelerant offers a range of services designed to elevate businesses in the digital realm. The agency specializes in SEO, content marketing, social media management, and PPC advertising, leveraging the latest tools and techniques to ensure maximum visibility and engagement for its clients.The agency prides itself on its personalized approach, working closely with clients to understand their unique needs and crafting tailored strategies that align with their goals.

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10% Digital Marketing Agencies
20% Social Media Marketing

Ijona Technologies

Mobile App Development Company in UAE

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Ijona Technologies FZC-LLC Business Centre, Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates, Sharjah

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200 - 250

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$25-$49/hr

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$5,000+

Ijona Technologies, a leader in digital solutions, welcomes you to elevate your business journey. With over 10+ years of proven success, we empower networks, clouds, & apps. Ijona offers comprehensive IT resource augmentation and business process outsourcing with over 200 clients from 20+ countries, providing end-to-end support in web and mobile app development, resource augmentation, data management, eCommerce, and online marketing services. We proudly partner with MEGACOUNT, AWS, Veeam, Adobe, Lenovo, Logitech, Megacount, and Microsoft, while maintaining ISO certification. Serving clients in the UAE,USA, and worldwide.

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10% Digital Marketing Agencies
20% Social Media Marketing

Red Sparrow Digital

Web, SEO & Digital Marketing Agency in Bangladesh

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Block # C, Besides of Banani New Post Office, House#105, Suite # B3, Rd No 13A, Dhaka 1213, Dhaka

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30 - 50

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< $25/hr

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$400 - $500

Red Sparrow Digital, the best digital marketing agency in Dhaka Bangladesh, offers comprehensive and top-notch 360 digital marketing services, including web design and development service, professional search engine optimization (SEO) service, social media marketing (SMM) service, content development service, Facebook and Google advertising service, graphic and video editing service, lead generation service, back-office support, and more. As one of the best SEO agencies in Bangladesh, Red Sparrow Digital is dedicated to enhancing the website's online presence, which drives results. Red Sparrow Digital stands as the best digital marketing company in Bangladesh by ensuring 360° digital marketing solutions for small, medium, and large businesses and is committed to empowering businesses and individuals to achieve their full potential by crafting customized digital strategies that align perfectly with their specific needs with a focus on driving The correct spelling is businesses success through data-driven strategies. Since our establishment in 2019, Red Sparrow Digital has been at the forefront of design and technology. We continuously push the boundaries of creativity to deliver amazing client results. Our holistic approach takes you on a complete journey, guiding you through implementing and tracking your digital marketing strategy. We tailor our services to your unique business needs, ensuring your online presence flourishes. We understand the critical business areas, and our priority lies in analytics, audience targeting, and data management. By leveraging our prominent data-related discipline, we ensure your business experiences effective growth through compelling digital experiences. Our cohesive long-term plan, backed by executive support, drives us to pioneer new and innovative technological solutions. Our goal is to become a leading name in helping businesses to find comprehensive solutions by focusing on technology and social good to stay ahead. We don't sell products; we solve the pain.

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10% Digital Marketing Agencies
20% Social Media Marketing

Connect Infosoft Technologies Pvt. Ltd.

Ultimate Solution for Technologies Ahead

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Plot No.598, near Community Center, Sector 45, Faridabad

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30 - 50

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$50-$99/hr

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$100 - $199

Connect Infosoft Technologies Pvt. Ltd. provides Website design and Mobile App development services to global clients. Connect Infosoft has more than 25+ years of experience in software development with a strong focus on mobile app development for all kinds of platforms including iOS and Android. We were established in 1999, and have been serving our customers everywhere throughout the world. Connect Infosoft's Head Office is based in New Delhi, India, and has a Branch Office in Orissa. It also has a portrayal in the United States. In business for more than 25+ years, we are constantly prepared to confront any kind of challenge.  Major Service Offerings: -Web Application Development -ETL Services  -SaaS & MVP Development -Mobile App Development -Data Science & Analytics -Artificial Intelligence -Digital Marketing -Search Engine Optimization -Pay-per-click advertising campaigns -Blockchain -DevOps -Amazon Web Services -Product Engineering -UI/UX Founder of Connect Infosoft Mr. Sanjay Sahoo with his astounding and clear vision has achieved numerous accolades around the world for his excellence in the field of IT. We can make world-class ventures, which upgrade the organization's brand image colossally. We work in close coordination in light of the customers, bearing in mind doing outstanding and quality work. Expert Developer Award from Digital Dujour and Best Developer from Pepsico, NY, US honors are confirmation of this truth. Kindly message me for an in-depth conversation. Book a Free 30-minute consultation with our experts: https://calendly.com/connectinfosoft Contact Number: +1 323-522-5635 Email: info@connectinfosoft.com Visit us: https://www.connectinfosoft.com/

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10% Digital Marketing Agencies
20% Social Media Marketing

DgCrux Technology Pvt. Ltd.

We look forward to helping you achieve success in the digital world!

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108, Tower- 16, Janaadhar shubha phase-2, Attibele-Anekal road, Bengaluru, Karnataka 562107, Anekal

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25 - 50

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< $25/hr

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$600+

At DgCrux, we understand that the digital landscape is constantly changing, and we strive to stay ahead of the curve. Our team of experienced and knowledgeable digital marketers will create and implement effective strategies to maximize your online presence and help you reach your goals. We offer a wide variety of Digital & IT services, We’re committed to providing outstanding customer service and delivering results that exceed your expectations.

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10% Digital Marketing Agencies
20% Social Media Marketing

Digitalwebkrida

Web Development & Digital Marketing Company | Digital Web Krida

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New York, United States, New York

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0 - 25

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$100-$149/hr

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$15 - $20

Embark on a journey of success with Digital Web Krida, the Web Development & Digital Marketing Company offering a wide range of high-quality services. Contact Us Now.

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10% Digital Marketing Agencies
20% Social Media Marketing

Pvtaan

Best Web Development and SEO Company

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D-151A 1st, Metro Station, Gate, Street No 5, Veer Savarkar Block, Block U, Laxmi Nagar, New Delhi

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52 - 60

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$25-$49/hr

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$100+

Pvtaan has achieved something big! We've been named the Best Digital Marketing, SEO, SMO, and Web Designing Company in Delhi, India for 2024. We offer a bunch of services like SEO, PPC advertising, social media marketing, content marketing, email marketing, and website design and development. Whether you're a small business or a big one, we're here to help you shine online and connect with your customers easily. Pvtaan is your go-to place for all things digital marketing!

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10% Digital Marketing Agencies
20% Social Media Marketing

Aqlix IT Solutions Pvt Ltd

We Aim To Improve The Quality Of Our Products While Simultaneously Reducing Costs

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59, Kalka - Shimla Rd, Kalka, Tagrakali Ram, Kalka

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11 - 50

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$25-$49/hr

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$25+

Aqlix was created to empower businesses worldwide with high-end technology solutions to help them grow exponentially. We offer unparalleled services in the areas of Outsourced Product Development, Custom Software Development, Oracle APEX Development, ERP & CRM solutions, Virtual Resources on Demand, Website Development, Mobile Application Development, and Digital Marketing. Dedicated to customer satisfaction, our talented, tech-savvy team leaves no stone unturned. Technology isn’t just something we know; we understand how to make the most of it. We orchestrate people, systems, processes & technology to bring advancement to your business.

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10% Digital Marketing Agencies
20% Social Media Marketing

Brandoost

#1 Top Digital Marketing Agency

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Jiwali Bazar, Rewari

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100 - 150

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< $25/hr

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$500 - $5,000

Brandoost is a full suite of digital marketing that offers a number of services like SEO services, YouTube marketing services, SMM services, Local SEO Services, Link building services, PPC services, SMO services, App store optimization, ORM services, CRO services, Content marketing services, Mobile SEO services, Web design & development services to drive more conversions, better consumer engagements, and to enhance online presence. It’s really been a pleasure for us to serve a number of clients all over the world.  

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100% Digital Marketing Agencies
10% Social Media Marketing
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Suite # 205, Noor Trade Centre, Main University Rd, Block 1 Gulistan-e-Johar, Karachi, Karachi

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10+

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$25-$49/hr

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$500+

Looking for an SEO expert in Karachi to improve your online visibility and drive more traffic to your website? Look no further than Rafay Waqar. As a top SEO consultant in Pakistan, our team of SEO experts and specialists are dedicated to helping businesses in Karachi and beyond achieve their business goals through effective SEO strategies. With our professional SEO services in Pakistan, we can elevate your online presence and help you dominate your online market. Whether you need help with on-page optimization, off-page optimization, or keyword research, we have the expertise and experience needed to deliver results that matter. So why wait? Contact us today to learn more about our SEO services and how we can help your business succeed.

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100% Digital Marketing Agencies
10% Social Media Marketing

NounQ Technologies

Quality Marketing

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No,8 Sokkanadhar street, Thiru Nagar, Madurai

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50 - 90

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$25-$49/hr

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$1,000 - $4,000

NounQ is the best Digital Marketing Company in India. As a leading Digital Marketing Agency, we offer end-to-end online marketing services like Search Engine Marketing, Search Engine Optimization, Social Media Optimization, and Marketing, Local SEO, Email Marketing Services, Content marketing, Pay Per Click, Online Reputation Management, and Analytics/Reporting Services. NounQ Technologies help in the digital transformation of business by creating a brand identity for your product and services.  

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100% Digital Marketing Agencies
10% Social Media Marketing

Azarian Growth Agency

Empowering startups to scale by building data-driven growth engines.

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350 north Glendale avenue Suite #b165, Glendale

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10 - 20

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$100-$149/hr

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$25,000 - $50,000

Azarian Growth Agency is a full-funnel growth agency specializing in delivering tailored growth strategies for businesses across various industries. In six years, Azarian Growth Agency has raised over $269.1 million for our clients, showcasing our impactful, data-driven strategies. Our approach has efficiently directed $40M in ad spend to maximize ROI. The Agency offers various services, including Paid Advertising, SEO, Conversion Optimization, and Email Marketing. 

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100% Digital Marketing Agencies
10% Social Media Marketing

GrowthKings

Internet Marketing Agency

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2000 Argentia Rd 3, Suite #400, Mississauga

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1 - 10

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< $25/hr

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$500 - $2,000

Welcome to GrowthKings, your premier Digital Marketing Lead Generation Company in Canada. Elevate your online presence with our top-notch services, including SEO, Google Ads & Facebook Ads, Website Maintenance, Website Design, Content Marketing, and Brand Building. Drive growth with us!

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100% Digital Marketing Agencies
10% Social Media Marketing

Digital Success

Leading the Way in Digital Growth.

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2001 Ross Ave Suite #700-140, Dallas

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50 - 100

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$50-$99/hr

Inside Service Listing

$1,000 - $5,000

Digital Success has helped clients from various industries with our strategies, like SEO, to dominate the Google results page and sustain their rankings. PPC management is an evolving and demanding skillset that requires experience to ensure every opportunity is taken advantage of. And we use programmatic advertising to do the following: reach a competitor’s customer base, fence geographical area, target past customers through a company-provided database. We reach the right customer at the right time with programmatic. We use social media as a tool to enable businesses to find, connect, and engage with their target audiences.

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100% Digital Marketing Agencies
10% Social Media Marketing

Adroit

Marketing Strategy Expertise with a Personal Touch We’ve got it from here.

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Inside Service Listing

1257 E 520 S, Provo

Inside Service Listing

5+

Inside Service Listing

$100-$149/hr

Inside Service Listing

$2,000+

Adroit is a strategy-oriented marketing agency that draws a clear line from your marketing investment to your revenue, which gives small and mid-size businesses the freedom to focus on what they do best. When you trust your marketing partner, you can afford to take the risks you want to take.

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50% Digital Marketing Agencies
10% Social Media Marketing

WebSmarT IT Solutions - Sharjah

Accelerating Your Digital Triumphs, Click by Click!

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Sharjah Publishing City, Business Center - Free Zone - Al Zahia - Sharjah - United Arab Emirates, Sharjah

Inside Service Listing

1 - 50

Inside Service Listing

$25-$49/hr

Inside Service Listing

$5,000 - $10,000

Websmart IT Solutions is a leading digital marketing company headquartered in Sharjah, established in 2017. They specialize in providing end-to-end digital solutions tailored for businesses ranging from startups to corporate organizations. Their services encompass a wide array of digital marketing strategies such as SEO, PPC, SMM, content marketing, and email marketing. Additionally, Websmart IT Solutions excels in website design and development, offering customized WordPress solutions and e-commerce development. They also provide domain and hosting services, WordPress customization, Google AdWords management, graphics design, branding, print services, and video production. With a commitment to serving clients globally, Websmart IT Solutions ensures that geographical boundaries do not hinder digital success. They boast a diverse clientele across various industries and countries, reflecting their dedication to delivering top-notch results. The team at Websmart IT Solutions consists of experienced professionals who are passionate about realizing clients' online goals through innovative solutions and collaborative partnerships

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What is social media marketing? Why is it essential for your business?

Social media marketing is the new buzzword for companies and businesses today, but what exactly is it? And how do businesses benefit from it? Social media marketing uses social media platforms to connect with potential customers, build a strong brand image, generate leads, and thus drive business growth. Social media marketing involves everything from creating and publishing content on social media platforms, interacting with followers, and running social media advertisements. It is all about connecting and interacting with your audience online to turn them into potential customers. The most commonly used platforms for social media marketing today are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. With new platforms and features emerging by the day, social media marketing as a whole is constantly changing and evolving.

Social media marketing is a valuable strategy that can bring many advantages to businesses when used and capitalized upon adequately. First, let's consider why social media marketing is helpful for companies.

  • Social media is the biggest platform for brands and businesses to connect with their users: According to statistics, 90.4% of millennials (Age group: 26 – 41) and 77.5% of Generation Z (Age group: 42 -57) use social media actively.
  • Influence of social media on consumer behavior: Research has shown that 71 percent of consumers who have had a positive experience with a brand on social media are very likely to recommend the brand to their family and friends. Also,  81 percent of people use Instagram to research products and services.
  • Cost-effective tool: There are several tools and mediums available for brands to market and advertise their businesses; however, social media is the most cost-effective of all the options. Most of the time, setting up and running a social media account for a brand involves negligible to zero costs, and even when companies want to run paid ad campaigns, the ROI is relatively high.
  • Real-time feedback:  One of the most prominent features of social media marketing and other mediums of advertising and marketing not possess is the ability to get real-time reactions and feedback. Companies can gauge their audience's response to comments and engagement metrics by running a social media advertisement or campaign.

Different types of social media marketing

Social media marketing can divide into three categories,

  • Organic marketing: Organic marketing refers to the campaigns, advertisements, or content posted by a brand or business that automatically picks up views and engagement. A well-crafted social post that automatically draws users' attention and brings in engagement through shares and comments is an example of organic marketing.
  • Paid marketing: As evident from the name, paid marketing refers to the content and advertisements the company pays for to increase its reach and attract the attention of social media users. Sponsorships, YouTube ads, collaborations with influencers, and PPC campaigns are all examples of paid marketing.
  • Earned Marketing: In layman's language, earned marketing can be word-of-mouth marketing. Any engagement company or brand generates automatically from its users is called earned media. Customers sharing product reviews, user experiences, or positive feedback are all examples of earned marketing.

Social media marketing is more than running a Facebook or Instagram ad campaign or constantly uploading pictures on a brand’s official page. Let’s take a look at the different forms that social media marketing can take,

  • Content Marketing: Content marketing focuses on consistently creating relevant and attractive content to attract and build an audience base. The ultimate aim is to convert this dedicated audience base into profitable customers. Webinars, blogs, e-books, and educational videos are content marketing examples.
  • Influencer Marketing: This type of marketing relies upon endorsements, product mentions, or product placements from social media influencers. A social media influencer is a person with an active follower base with whom they actively engage. In addition, and most importantly, the influencer has the power or capability to influence the purchasing behavior of their audience.
  • Sponsorships: Sponsorships refer to financial or in-kind support by a business or a brand to a particular event, sports team, organization, or charity to attain specific business objectives. The advantages that a company or brand aims to gain from sponsorship help create a solid brand image, positive word-of-mouth, increased publicity, and increased sales.
  • Community Building: Social media community building is the process of building a bond with people with a common interest around a particular product, brand, or activity with the help of active and consistent engagement. The most significant advantage of community building is that by engaging followers in active conversation, brands and companies can gain valuable insights and feedback regarding their products and services.

These are a few of the most common popular forms of social media marketing. However, with social media constantly evolving with new platforms, apps, and trends, this list will keep expanding with more recent forms of social media marketing.

Signs your business needs a professional social media management company

Social media marketing, when implemented and carried out right, can benefit numerous benefits to a business. However, the key is to ensure that your business has a sound strategy to leverage the advantage that social media can bring to a business. Here are the top signs that your business needs a professional social media management company,

  • Lack of a strategy: Social media accounts or channels where you constantly post or upload images are insufficient. To generate engagement and consistently grow your following, it is necessary to have a coherent strategy and clear-cut goals and objectives.
  • Engagement is minimal: One of the most significant KPIs to track the success of your social media campaign is the engagement it generates. If the comments, likes, or shares on your social media account or the content you share is low, then it indicates that your strategy needs a revamp.
  • Growth is stagnant: Because reaching out to potential customers is one of the most important aims of social media marketing, your followers or audience must grow consistently. If your growth has stagnated for an extended period, it may be time to bring in professional help.
  • Interaction rates are low: One of the unique features of social media is that it allows for real-time interaction with users and audiences online. As a result, social media users often ask queries or post complaints online on the brand's social media pages. Not responding quickly to such comments or not responding at all creates a wrong impression for the business.
  • Lack of conversions: Social media marketing aims to generate leads and increase the revenue for the business. A well-structured and implemented social media strategy will be able to show conversions enabling the company to measure the ROI. However, to achieve this, the social media strategy should involve coordination between the websites, the social media pages, and the landing pages.

Suppose your company's social media marketing strategy suffers from any of this. In that case, it may be time to hire a professional social media management company to take care of your social media strategy.

Benefits of hiring an expert social media management company

Besides crafting and executing a well-curated social media campaign for your business, an experienced social media marketing agency can bring many advantages. Some of the benefits of hiring an expert social media management company are,

  • Access to experts: By choosing to work with an experienced social media management company, you get to collaborate and work with professional social media strategists with prior experience and expertise in creating and executing well-rounded social media campaigns.
  • Knowledge of the latest trends and technologies: Social media management agencies know the pulse of social media and have knowledge of the latest trends and practices online. Hence, they can help craft the most effective campaigns to increase your growth and ROI. Most importantly, working with an experienced social media agency reduces your strategy's room for trial and error.
  • Brings in a fresh perspective: One of the most significant advantages of working with an external social media ad agency is that it brings a fresh and new perspective to the strategy. Conversely, the company will most likely miss out on this perspective by working with an in-house social media management team. Therefore, it is essential if the company aims to rebrand itself or overhaul its social media strategy.

What does a social media marketing agency do?

A social media firm will collaborate with you to comprehend your company's needs and gaps, pinpoint your target market, choose the social media platforms and channels that are most effective for your company, and develop a strategy that will broaden your audience and increase leads. A professional social media marketing agency will take care of everything from constantly creating and sharing content, monitoring and engaging with your followers, and reporting the results with predetermined metrics so that you can determine the campaign's effectiveness.

 

How to find the right social media marketing firm for your brand?

Finding the right social media marketing firm that perfectly suits your business is the first and crucial step in ensuring your social media marketing strategy succeeds. So how do we find the social media agency that best suits your needs and requirements?

  • Establishing your needs: The first step is knowing what your requirements from the social media agency are, i.e., what services you expect from them. To assess the campaign's efficiency, it is also essential to have a clear-cut idea of the project's end goals and aims, your budget, and your KPIs.
  • Finding the right agency: This is perhaps the most tricky and challenging part. This step involves doing due research, analyzing the hundreds of social media agencies online, and narrowing it down to the ones that suit your business best. Again, web directory sites like Selected Firms can help you with this step.
  • Asking the right questions: To find the right social media agency from amongst the ones that you have shortlisted, it is necessary to sit down with them and have one-on-one interaction. It is essential to ask whether they have worked on similar projects before and what parameters they use to measure the success of the project? Etc.  

By following these steps, you can find and hire the right social media marketing agency to capture your business's essence and create an effective social media strategy.

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