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Top Social Media Marketing Companies | 2024

Statistics show that there are around 4.48 billion active social media users worldwide—more than half of the world's population. As a result, social media is becoming the biggest platform for businesses and brands to connect with, interact with, and convert their audiences into potential customers. Today, social media is the platform of choice for marketers everywhere because it has a reach that no other marketing strategy, like television commercials or newspaper ads, can match. A skilled and knowledgeable social media marketing agency can assist you with developing and implementing an effective social media plan that can lead to business growth, leads, and an increase in revenue. To assist you in developing your social media marketing strategy, Selected Firms has put together a list of the best social media marketing companies.

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List of Best Social Media Marketing Companies | Top Social Media Marketing Agencies

MyDigital CRown

Digital Marketing Company In Mumbai

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A5- 106 Navkar City Phase 3, Rajavali , Near Rajavali Talav, Tivari Vasai Link Road Naigaon East Mumbai 401208, Mumbai

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10+

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$25-$49/hr

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$1,000 - $5,000

In the bustling metropolis of Mumbai, where the heartbeat of India's business and creative industries resonates, there exists a digital marketing powerhouse known as MyDigital Crown. Established with a vision to redefine the landscape of digital marketing, this company has quickly risen to prominence, becoming a beacon of innovation and excellence in the ever-evolving realm of online advertising. Founding Principles MyDigital Crown was founded on the principles of creativity, integrity, and a relentless pursuit of excellence. Recognizing the transformative power of digital platforms, the company set out to provide comprehensive solutions that empower businesses to thrive in the digital age. From inception, their mission has been clear: to blend cutting-edge technology with strategic marketing insights to deliver unparalleled results for their clients. Services Offered At the core of MyDigital Crown's offerings lies a diverse array of digital marketing services tailored to meet the unique needs of each client. Whether it's establishing a formidable online presence through web design and development, driving targeted traffic through search engine optimization (SEO) and pay-per-click (PPC) campaigns, or engaging audiences through compelling content and social media strategies, MyDigital Crown leaves no stone unturned in ensuring the success of their clients' digital endeavors. Moreover, the company prides itself on its commitment to staying ahead of the curve in an ever-evolving digital landscape. With expertise in emerging technologies such as artificial intelligence, augmented reality, and data analytics, MyDigital Crown equips its clients with the tools they need to stay ahead of the competition and drive sustainable growth in the digital realm. Client-Centric Approach What sets MyDigital Crown apart is its unwavering commitment to client satisfaction. The company understands that every business is unique, with its own set of challenges and goals. Therefore, they take a personalized approach to every project, taking the time to understand the intricacies of each client's business and industry landscape. Through close collaboration and transparent communication, MyDigital Crown works hand-in-hand with its clients to develop bespoke digital marketing strategies that yield tangible results. Whether it's increasing brand visibility, generating leads, or maximizing conversion rates, the team at MyDigital Crown goes above and beyond to exceed client expectations and deliver measurable ROI. Community Engagement Beyond its role as a leading digital marketing agency, MyDigital Crown is deeply committed to giving back to the community. Through various initiatives and partnerships, the company actively supports causes aimed at empowering youth, fostering digital literacy, and promoting sustainable development. Whether it's organizing workshops, sponsoring educational programs, or providing pro bono services to non-profit organizations, MyDigital Crown strives to make a positive impact both online and offline, embodying the spirit of corporate social responsibility.

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20% Digital Marketing Agencies
40% Social Media Marketing

CodeGuru.ae

Building Your Code and Identity

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Al Barsha, Dubai, Dubai

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24+

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$50-$99/hr

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$1,000 - $10,000

Your professional digital partner in providing online solutions from developing websites, mobile applications, branding, e-marketing, SEO, copywriting and hosting services

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20% Digital Marketing Agencies
40% Social Media Marketing

VegaOne - Digital Marketing Agency

Make Potential Possible

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400 Continental Blvd, 6th Floor, El Segundo, El Segundo

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19+

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$50-$99/hr

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$1,000+

VegaOne is a dynamic, active, capable digital marketing agency in the US, California market. As the most trusted digital marketing company near me, we do not lean on tactics that seem showy but give no outcomes or empty promises; our strong focus on Website Design & Development SEO, SEM, PPC, Social Media Marketing and data and analytics skills are our main strengths to drive clients to the website. Our digital marketing services in the USA, California, and LA allow any startup, SME, or well-established business or organization to market their products or services online at an affordable budget. Our most skilled and experienced digital marketing specialists are at the best of what they do. Whether you need a strong digital marketing strategy to rank higher in search results than your opponents or have a website that people cannot brush off, they are ready to support you to significantly enrich your aim clients regardless of the time zone your prey consumers are in or where they are located.

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20% Digital Marketing Agencies
40% Social Media Marketing

AppsNation

Top Mobile App Development Company | USA

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12316 SE 254th Ct Kent, WA 98030, USA, Kent

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1 - 28

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$200-$300/hr

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$1,000 - $1,000

Welcome to AppsNation, your gateway to the best <a href="https://appsnation.co/">Mobile App Development Company</a> in the USA. AppsNation is the USA’s top leading mobile app development company providing multiple Mobile App development services in IOs, Android, IoT, AR/VR, Games app development, Cross-platform, Wearable, eCommerce and much more. We also provide mobile app QA Testing and strategic design consultancy services. Our dedicated team combines expertise and innovation to craft bespoke mobile applications tailored to elevate your business. Contact Us to boost your Company's potential for next-level excellence for your app ventures.

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10% Digital Marketing Agencies
40% Social Media Marketing

Complete Gurus

Complete Solution .On Time Delivery. In Budget

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PRFX+6RX, Village Baburam Ka Pura Rajatalab Jakhini Road Varanasi, Uttar Pradesh 221305, Varanasi

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50+

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N/A

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$15+

Complete Gurus is a leading company in providing end to end IT services. We provide our services at the most cost effective price and provide best quality work globally.

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20% Digital Marketing Agencies
30% Social Media Marketing

Gyaata Solutions

Where creativity meets growth

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Megha House, Corporate Rd, opposite Vodafone House, behind Divya Bhaskar Press, Makarba, Ahmedabad

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250+

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$25-$49/hr

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$5,000+

Gyaata Solutions is a state-of-the-art digital agency that understands that bringing value to your business, increasing sales and customer loyalty are the key drivers of growth.  Get end-to-end digital marketing solutions to enhance your brand’s presence. The one-stop solution to elevate your business marketing. Grow websites & brands with SEO & digital marketing services.

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100% Digital Marketing Agencies
25% Social Media Marketing

Go4customer

We Put Your Customers First

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Plot No. 197-198, Noida Special Economic Zone (NSEZ), Phase II, Noida 201 305, Noida

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1,000+

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< $25/hr

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$100+

Go4Customer is one of the leading call center outsourcing companies delivering innovative, performance-driven and customer support solutions, across all industry segments. By using next generation technology, comprehensive insights, and industry experts for each account, we are able to offer a holistic approach, via voice, live chat, e-mail and social media management. With a combined experience of over 10 years in the global IT industry, the people behind Go4customer have extensive domain knowledge to provide customized solutions to businesses worldwide. It begins with understanding business requirements, comprehensive process documentation, gauging customer goalmouths and developing a tailored training program for industry-specific processes. 

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100% Digital Marketing Agencies
25% Social Media Marketing

Varun Digital Media

Top Digital Marketing Services Agency in Hyderabad

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White House, Suite No 813, Block- III, Kundanbagh Colony, Begumpet, Hyderabad, Hyderabad

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120+

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$25-$49/hr

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$1,000+

Varun Digital Media is a leading Digital Marketing Services provider assisting businesses to excel and expand in the digital landscape. To improve your online growth through digital marketing, our team of experts is ready to collaborate with organizations operating from various locations. Varun Digital Media holds expertise in SEO, PPC, Growth Hacking Strategies, Content Marketing, and Online Reputation Management (including personal branding). Get a Free Quote Today!  

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100% Digital Marketing Agencies
25% Social Media Marketing

Melleka Marketing, LLC

Melleka Marketing | A Top Rated Digital Marketing Agency

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121 Lexington, SUITE 503B Glendale California 91203, Glendale

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0 - 50

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$50-$99/hr

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$100 - $500

Melleka Marketing is a digital marketing agency offering services such as PPC campaigns, website design, public relations, content marketing, TikTok ads, Google ads, email campaigns, and more, all at an affordable cost. They emphasize results-driven strategies and quick turnaround times for project completion.  

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100% Digital Marketing Agencies
25% Social Media Marketing

Backup Infotech

Changing the World with Technology

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F-549, Teneil IT Tower, opposite Judicial Court, Industrial Area, Sector 75, Mohali

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30 - 50

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< $25/hr

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$1,000 - $10,000

Backup Infotech is a leading global information technology, consulting and business process services company & established by a group of young, energetic, determined and talented pros in 2018. A company recognized globally for its comprehensive portfolio of services, a strong commitment to sustainability and good corporate citizenship. We discover ideas and connect the dots to build a better and bold new future. Our rich experience and quality business processes have enabled us to fulfil our clients’ all requirements. Backup Infotech has the capabilities to support and grow large volume, complex, transaction-driven companies. How do we grow our business? Backup Infotech has provided end-to-end digital solutions. Our professionals are experts in Web Development, Mobile App Development, Digital Commerce Solutions, Digital Marketing, UI/UX Development and CRM Development. We are one of the most cost-effective organizations & made up of qualified professionals who have huge experience & truly ensure to provide the best quality. We ensure the highest levels of certainty and satisfaction through a deep-set commitment to our clients.

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100% Digital Marketing Agencies
25% Social Media Marketing

F3Clicks

Fueling Your Digital Growth with Precision

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704 Sakar-9, Old RBI, Ashram Road,, Ahmedabad

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1 - 25

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$25-$49/hr

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$100 - $1,000

F3Clicks is a leading Digital Marketing Agency in Ahmedabad, dedicated to fueling your business growth with precision. We specialize in driving targeted traffic, enhancing online visibility, and maximizing ROI through innovative strategies. Whether you're looking to boost your social media presence, improve SEO, or run effective ad campaigns, F3Clicks has the expertise to take your business to the next level. Trust us to transform clicks into loyal customers and measurable growth.

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100% Digital Marketing Agencies
25% Social Media Marketing

The SEOLogists

Maximize marketing efforts with the #1 SEO Agency

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10 - 50

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$25-$49/hr

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$1,000 - $5,000

The SEOlogists, Your Searchlight Specialist- Cracking the code on the latest search algorithm updates is our specialty. As your team of SEO, we'll decipher the mysteries of Google, Bing and other engines to map out strategies that ranks your content at the top.

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100% Digital Marketing Agencies
25% Social Media Marketing

Gripped

A digital first sales & marketing agency

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38 Southwark Street, London

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10 - 49

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$25-$49/hr

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$5,000+

Gripped assists entrepreneurs, sales executives, and marketing teams in gaining the confidence of potential clients and clients. We'll help you establish a presence in the market, convert the appropriate strangers into leads, and increase your ability to complete business in a world that is dominated by digital technology.

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50% Digital Marketing Agencies
25% Social Media Marketing

ESTRAT 360 Marketing Company

#GrowFurther Your BRAND and BUSINESS

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1614 The Meridian Condo, ESTRAT 360 HQ, Golam Drive, Cebu City

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10 - 49

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$25-$49/hr

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$5,000+

An internationally recognised and entirely Filipino-owned INTEGRATED COMMUNICATIONS + DIGITAL MARKETING firm is ESTRAT 360 MARKETING COMPANY, based in Cebu, Philippines. RUBEN LICERA, the company's founder, began operating in 2011; it was formally registered in 2017. ESTRAT 360 is one of the fastest-growing INTEGRATED COMMUNICATIONS + DIGITAL MARKETING firms in the Philippines, if not all of Asia, and it works with businesses and entrepreneurs in Australia, the United Kingdom, and the United States who want to increase the quality of their leads, traffic, and sales.

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50% Digital Marketing Agencies
25% Social Media Marketing

Digitalzoop

Digital Marketing Agency

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Suite 9, 22 Lexington Drive Bella Vista, NSW 2153, Sydney

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2 - 9

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$100-$149/hr

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$200 - $500

Online Marketing is now easy with Digitalzoop Digital marketing agency. We are a leading digital marketing agency based in Sydney, serving the world with our innovative ideas, real business marketing solutions, and strategies! We provide SEO, PPC, Google Ads, Social Media, Web Design & E-Commerce.  

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50% Digital Marketing Agencies
25% Social Media Marketing

Infinity Hub

Digital Transformation Company,Erode,Tamil Nadu

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No 142/4, 2nd floor Perundurai road, Opp to Sakthi mahal, Erode - 638011, India., Erode

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100 - 200

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$50-$99/hr

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$70 - $100

We’re the Digital Transformation Company who cares about each organization’s journey. Over the past decade, we’ve honed our expertise in crafting remarkable brands and experiences. Our complete suite of services including Digital Transformation, Business Automation, and Marketing seamlessly intertwines to guide your organization towards a future of digital excellence. A digital transformation mission is still a dream for many businesses and industries. At InfinityHub, we break the complexity that could hold organizations from entering the new dimension of the Digital World, all while maintaining a sense of humor that could even make a robot laugh! Our vision at InfinityHub is to be the superior guiding star in the digital universe, illuminating pathways to innovation and driving unparalleled success for every partner we are privileged to serve, all while keeping everything full of laughter, because after all, the journey should be as enjoyable as the destination!

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50% Digital Marketing Agencies
25% Social Media Marketing

Ocean Power Agency

B2B Marketing & Advertising Agency

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Suite 925a, Block 8/9, Europort, Gibraltar

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20 - 50

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$25-$49/hr

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$500 - $1,000

Ocean Power Agency is your premier destination for cutting-edge digital marketing solutions. We are ready to assemble a team of experts for projects of any scope under deadlines of your convenience.

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50% Digital Marketing Agencies
25% Social Media Marketing

ROILift Technologies

One-Stop-Destination For All Your Digital Marketing Needs!

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30 N Gould St, STE #36521, Sheridan

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1 - 50

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< $25/hr

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$150 - $300

  Welcome to ROILift, the premier digital marketing agency in Sheridan, WY United States! We specialize in crafting state-of-the-art digital marketing strategies and solutions tailored to amplify your brand’s presence and achieve your marketing goals. With a team of experienced and well-versed professionals, we offer a wide range of digital marketing services, including SEO, PPC, Social Media Marketing, Web Design & Development, and many more to elevate your digital presence to new heights. Whether you own a small business or an established enterprise, we are committed to providing measurable results that beat your expectations. Reach out to us to discuss how we can help you elevate your brand’s digital journey!

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50% Digital Marketing Agencies
25% Social Media Marketing

iCore Singapore

Your Trusted IT Solutions Partner

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41A Bedok Ria Crescent #01 - 28 Stratford Court Singapore, Singapore

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20 - 30

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< $25/hr

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$500 - $50,000

iCore.sg stands as a beacon of innovation and excellence in the digital realm, offering a comprehensive array of services designed to elevate businesses across various industries. Founded on a commitment to quality, creativity, and client-centric solutions, iCore.sg has established itself as a trusted partner in navigating the complexities of the digital landscape. Services Offered At iCore.sg, we specialize in delivering tailored digital solutions that cater to the specific needs and aspirations of our clients. Our core services include: Web Development and Design: Crafting visually stunning and functionally robust websites that enhance user engagement and reflect brand identity. Digital Marketing: Strategizing and executing effective digital marketing campaigns encompassing SEO, PPC, social media, and content marketing to boost online visibility and drive conversions. E-commerce Solutions: Developing scalable and secure e-commerce platforms that optimize sales channels and streamline the customer buying journey. Mobile App Development: Creating intuitive and responsive mobile applications that deliver seamless user experiences and extend brand reach. Creative Design: Designing captivating visuals and branding materials that resonate with target audiences and strengthen brand recognition. Mission and Values Our mission at iCore.sg revolves around empowering businesses to thrive in the digital era through innovation, collaboration, and unwavering dedication to excellence. Key pillars of our mission include: Innovation: Pioneering new technologies and strategies to stay ahead of industry trends and deliver cutting-edge solutions. Client-Centric Approach: Building long-term partnerships with clients by understanding their unique challenges and goals, and providing customized solutions that drive tangible results. Integrity and Transparency: Upholding the highest standards of integrity, transparency, and ethical conduct in all our interactions and operations. Portfolio Highlights Our portfolio showcases a diverse range of successful projects across various sectors, demonstrating our expertise and versatility in delivering impactful digital solutions. Each project is a testament to our commitment to achieving client success through: Proven Results: Highlighting measurable outcomes and success stories from our collaborations with businesses of all sizes. Client Testimonials: Sharing feedback and endorsements from satisfied clients who have benefited from our strategic insights and solutions. Industry Expertise: Serving clients across sectors including retail, hospitality, healthcare, education, and more, with solutions tailored to meet industry-specific challenges and opportunities. Conclusion At iCore.sg, we are more than just a digital agency; we are your dedicated partner in harnessing the power of digital technology to propel your business forward. Whether you are looking to establish a strong online presence, enhance customer engagement, or optimize operational efficiency, iCore.sg is here to transform your digital aspirations into reality. Contact us today to embark on a transformative journey towards digital excellence with iCore.sg.

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50% Digital Marketing Agencies
25% Social Media Marketing

Skyram Technologies

Skyram Technologies is one of the most trusted Digital Marketing Agency across the globe.

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15 - 40

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N/A

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$0+

Skyram Technologies is your gateway to unparalleled digital marketing excellence. As the best digital marketing company in India, with a strong presence in Hyderabad, Bangalore, Kolkata, Pune, Mumbai, Chennai, Delhi, Ahmedabad, Nagpur and Bhopal. We are your trusted partner in navigating the ever-changing digital landscape. With a relentless commitment to innovation and excellence, we have established ourselves as a trailblazer in the digital marketing landscape. As the leading digital marketing agency in India, Skyram Technologies offers a comprehensive suite of services tailored to meet your business objectives. Our team of experts harnesses the power of data-driven strategies, cutting-edge technology, and creative ingenuity to deliver exceptional results. At Skyram Technologies, we understand that each client is unique, and we craft customized solutions to ensure your brand's success.

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50% Digital Marketing Agencies
25% Social Media Marketing

PromotEdge - Branding & Digital Marketing Agency

Digital Marketing Agency, real estate digital agency, video production services,

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508, Ambuja Neotia EcoCentre, Sector V, Kolkata

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50+

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< $25/hr

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$3,455 - $5,979

Kolkata-based top-notch digital marketing agency in India, Promotedge offers you the best online branding, advertising, web design and development solutions. Established in 2016 we deliver the best service to take your business to the next level. With our online marketing strategies and audio-visual services, we serve our clients at the most cost-effective price point. We use effective communication techniques to meet our client's expectations. Here at PromotEdge we build brand with creativity and perfection. Using the best tools to engage with the target audience and an experienced team of web developers and digital marketers we take your brand to the road of success. From strategy consulting, creative designing, and public relations, to PPC we cover all aspects of digital marketing. Interested to know more about us? Then visit our official website.

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40% Digital Marketing Agencies
25% Social Media Marketing

EvenDigit

Digital Marketing Compny

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Workie, Red Square Tower, LG Floor, Opp C21 Mall, Indore, Indore

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50 - 100

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$25-$49/hr

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$500 - $1,000

Founded in 2009, EvenDigit is a rapidly growing SEO agency coming from the heart of India. Philosophy: Our name is derived from the 2 core philosophies Fairness and Growth. ‘Even’ symbolizes transparency, ethics, and honesty in everything we do which sums it up to ‘Fairness’. While ‘Digit’ signifies flourishing, evolving and blossoming businesses that we make, thus making you ‘Grow’. Presence: We have a proud presence in 2 of the major business hubs of the world with offices in Houston, Texas and London, UK. What We offer: High availability Trust and Transparency Ease and Comfort of Communication Flexible timings in managing customer accounts Direct communication with our experts Well defined processes and documentation Value addition to marketing plans Full confidentiality of business strategies and plans.

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40% Digital Marketing Agencies
25% Social Media Marketing

Brand Diaries

Brand Diaries

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429, JMD Megapolis, Sec 48, Gurgaon, Gurgaon

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0 - 50

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< $25/hr

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$100+

40% Digital Marketing Agencies
25% Social Media Marketing

Kreative Comrade - The Idea Republic

One Stop Media Solution

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1+

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N/A

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$0+

Kreative Comrade - The Idea Republic are dynamic entities specializing in providing innovative marketing solutions. Kreative Comrade focuses on IT services, delivering cutting-edge digital strategies and solutions to businesses, while The Idea Republic offers comprehensive 360° marketing services, including SEO, social media, PPC, event management, and website development. Together, they empower brands with creative and strategic expertise, driving growth and success in the digital landscape.

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40% Digital Marketing Agencies
25% Social Media Marketing

Vserve Ebusiness Solutions

Ecommerce Solution Providers | Ecommerce Support Services - Vserve

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99 Wall Street #625,, New York

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500+

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$25-$49/hr

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$5,000+

At Vserve, we are award winning eCommerce specialists! Vserve is one of the leading full-service ecommerce agencies that offers a range of ebusiness solutions, catalog management services, and business intelligence expertise. In short, we specialize in delivering customized ecommerce solutions that make your business work for you so that you can work less!

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25% Digital Marketing Agencies
25% Social Media Marketing
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What is social media marketing? Why is it essential for your business?

Social media marketing is the new buzzword for companies and businesses today, but what exactly is it? And how do businesses benefit from it? Social media marketing uses social media platforms to connect with potential customers, build a strong brand image, generate leads, and thus drive business growth. Social media marketing involves everything from creating and publishing content on social media platforms, interacting with followers, and running social media advertisements. It is all about connecting and interacting with your audience online to turn them into potential customers. The most commonly used platforms for social media marketing today are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. With new platforms and features emerging by the day, social media marketing as a whole is constantly changing and evolving.

Social media marketing is a valuable strategy that can bring many advantages to businesses when used and capitalized upon adequately. First, let's consider why social media marketing is helpful for companies.

  • Social media is the biggest platform for brands and businesses to connect with their users: According to statistics, 90.4% of millennials (Age group: 26 – 41) and 77.5% of Generation Z (Age group: 42 -57) use social media actively.
  • Influence of social media on consumer behavior: Research has shown that 71 percent of consumers who have had a positive experience with a brand on social media are very likely to recommend the brand to their family and friends. Also,  81 percent of people use Instagram to research products and services.
  • Cost-effective tool: There are several tools and mediums available for brands to market and advertise their businesses; however, social media is the most cost-effective of all the options. Most of the time, setting up and running a social media account for a brand involves negligible to zero costs, and even when companies want to run paid ad campaigns, the ROI is relatively high.
  • Real-time feedback:  One of the most prominent features of social media marketing and other mediums of advertising and marketing not possess is the ability to get real-time reactions and feedback. Companies can gauge their audience's response to comments and engagement metrics by running a social media advertisement or campaign.

Different types of social media marketing

Social media marketing can divide into three categories,

  • Organic marketing: Organic marketing refers to the campaigns, advertisements, or content posted by a brand or business that automatically picks up views and engagement. A well-crafted social post that automatically draws users' attention and brings in engagement through shares and comments is an example of organic marketing.
  • Paid marketing: As evident from the name, paid marketing refers to the content and advertisements the company pays for to increase its reach and attract the attention of social media users. Sponsorships, YouTube ads, collaborations with influencers, and PPC campaigns are all examples of paid marketing.
  • Earned Marketing: In layman's language, earned marketing can be word-of-mouth marketing. Any engagement company or brand generates automatically from its users is called earned media. Customers sharing product reviews, user experiences, or positive feedback are all examples of earned marketing.

Social media marketing is more than running a Facebook or Instagram ad campaign or constantly uploading pictures on a brand’s official page. Let’s take a look at the different forms that social media marketing can take,

  • Content Marketing: Content marketing focuses on consistently creating relevant and attractive content to attract and build an audience base. The ultimate aim is to convert this dedicated audience base into profitable customers. Webinars, blogs, e-books, and educational videos are content marketing examples.
  • Influencer Marketing: This type of marketing relies upon endorsements, product mentions, or product placements from social media influencers. A social media influencer is a person with an active follower base with whom they actively engage. In addition, and most importantly, the influencer has the power or capability to influence the purchasing behavior of their audience.
  • Sponsorships: Sponsorships refer to financial or in-kind support by a business or a brand to a particular event, sports team, organization, or charity to attain specific business objectives. The advantages that a company or brand aims to gain from sponsorship help create a solid brand image, positive word-of-mouth, increased publicity, and increased sales.
  • Community Building: Social media community building is the process of building a bond with people with a common interest around a particular product, brand, or activity with the help of active and consistent engagement. The most significant advantage of community building is that by engaging followers in active conversation, brands and companies can gain valuable insights and feedback regarding their products and services.

These are a few of the most common popular forms of social media marketing. However, with social media constantly evolving with new platforms, apps, and trends, this list will keep expanding with more recent forms of social media marketing.

Signs your business needs a professional social media management company

Social media marketing, when implemented and carried out right, can benefit numerous benefits to a business. However, the key is to ensure that your business has a sound strategy to leverage the advantage that social media can bring to a business. Here are the top signs that your business needs a professional social media management company,

  • Lack of a strategy: Social media accounts or channels where you constantly post or upload images are insufficient. To generate engagement and consistently grow your following, it is necessary to have a coherent strategy and clear-cut goals and objectives.
  • Engagement is minimal: One of the most significant KPIs to track the success of your social media campaign is the engagement it generates. If the comments, likes, or shares on your social media account or the content you share is low, then it indicates that your strategy needs a revamp.
  • Growth is stagnant: Because reaching out to potential customers is one of the most important aims of social media marketing, your followers or audience must grow consistently. If your growth has stagnated for an extended period, it may be time to bring in professional help.
  • Interaction rates are low: One of the unique features of social media is that it allows for real-time interaction with users and audiences online. As a result, social media users often ask queries or post complaints online on the brand's social media pages. Not responding quickly to such comments or not responding at all creates a wrong impression for the business.
  • Lack of conversions: Social media marketing aims to generate leads and increase the revenue for the business. A well-structured and implemented social media strategy will be able to show conversions enabling the company to measure the ROI. However, to achieve this, the social media strategy should involve coordination between the websites, the social media pages, and the landing pages.

Suppose your company's social media marketing strategy suffers from any of this. In that case, it may be time to hire a professional social media management company to take care of your social media strategy.

Benefits of hiring an expert social media management company

Besides crafting and executing a well-curated social media campaign for your business, an experienced social media marketing agency can bring many advantages. Some of the benefits of hiring an expert social media management company are,

  • Access to experts: By choosing to work with an experienced social media management company, you get to collaborate and work with professional social media strategists with prior experience and expertise in creating and executing well-rounded social media campaigns.
  • Knowledge of the latest trends and technologies: Social media management agencies know the pulse of social media and have knowledge of the latest trends and practices online. Hence, they can help craft the most effective campaigns to increase your growth and ROI. Most importantly, working with an experienced social media agency reduces your strategy's room for trial and error.
  • Brings in a fresh perspective: One of the most significant advantages of working with an external social media ad agency is that it brings a fresh and new perspective to the strategy. Conversely, the company will most likely miss out on this perspective by working with an in-house social media management team. Therefore, it is essential if the company aims to rebrand itself or overhaul its social media strategy.

What does a social media marketing agency do?

A social media firm will collaborate with you to comprehend your company's needs and gaps, pinpoint your target market, choose the social media platforms and channels that are most effective for your company, and develop a strategy that will broaden your audience and increase leads. A professional social media marketing agency will take care of everything from constantly creating and sharing content, monitoring and engaging with your followers, and reporting the results with predetermined metrics so that you can determine the campaign's effectiveness.

 

How to find the right social media marketing firm for your brand?

Finding the right social media marketing firm that perfectly suits your business is the first and crucial step in ensuring your social media marketing strategy succeeds. So how do we find the social media agency that best suits your needs and requirements?

  • Establishing your needs: The first step is knowing what your requirements from the social media agency are, i.e., what services you expect from them. To assess the campaign's efficiency, it is also essential to have a clear-cut idea of the project's end goals and aims, your budget, and your KPIs.
  • Finding the right agency: This is perhaps the most tricky and challenging part. This step involves doing due research, analyzing the hundreds of social media agencies online, and narrowing it down to the ones that suit your business best. Again, web directory sites like Selected Firms can help you with this step.
  • Asking the right questions: To find the right social media agency from amongst the ones that you have shortlisted, it is necessary to sit down with them and have one-on-one interaction. It is essential to ask whether they have worked on similar projects before and what parameters they use to measure the success of the project? Etc.  

By following these steps, you can find and hire the right social media marketing agency to capture your business's essence and create an effective social media strategy.

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