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Top Social Media Marketing Companies | 2024

Statistics show that there are around 4.48 billion active social media users worldwide—more than half of the world's population. As a result, social media is becoming the biggest platform for businesses and brands to connect with, interact with, and convert their audiences into potential customers. Today, social media is the platform of choice for marketers everywhere because it has a reach that no other marketing strategy, like television commercials or newspaper ads, can match. A skilled and knowledgeable social media marketing agency can assist you with developing and implementing an effective social media plan that can lead to business growth, leads, and an increase in revenue. To assist you in developing your social media marketing strategy, Selected Firms has put together a list of the best social media marketing companies.

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List of Best Social Media Marketing Companies | Top Social Media Marketing Agencies

BM Digital Marketing agency in Dubai

Web Development company

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First Floor, AL GOZE BUILDING - Office No 11 Sheikh Zayed Rd - Al Goze - Al Quoz 1, Dubai

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100 - 150

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$25-$49/hr

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$10,000 - $50,000

BM Digital Marketing Company in Dubai is a well-established digital marketing firm with 15 years of experience across various industries. Based in Dubai, United Arab Emirates, they offer a comprehensive range of services, including: SEO agency in Dubai: BM Digital specializes in optimizing websites to improve their visibility on search engines. Their team uses proven strategies to enhance organic traffic and rankings. Pay-Per-Click (PPC) Advertising agency in Dubai:: They create targeted PPC campaigns to drive relevant traffic and maximize ROI for clients. Whether it’s Google Ads or social media advertising, BM Digital tailors solutions to meet specific business goals. Social Media Marketing agency in Dubai: BM Digital knows the power of social media. They develop effective social media strategies, manage accounts, and create engaging content to connect with audiences and boost brand presence. Software Design & Development: Beyond marketing, BM Digital offers software development services. They build custom software solutions, mobile apps, and web applications to address unique business needs. Website Design company in Dubai: BM Digital crafts visually appealing and user-friendly websites. From design to development, they ensure seamless functionality and a positive user experience. With a team of 100 professionals, BM Digital Marketing Agency in Dubai is committed to delivering results.     

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50% Digital Marketing Agencies
20% Social Media Marketing

Starland IT Solution

SEO, Digital Marketing Company in Ahmedabad, India

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617 Blueberry Near Gurukul Circle Nikol Ahmedabad, Gujarat 382350, India, Ahmedabad

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5 - 10

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$25-$49/hr

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$0+

Starland IT Solution, the top digital marketing company in Ahmedabad, transforms your online presence with expert services. digital marketing company India

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50% Digital Marketing Agencies
20% Social Media Marketing

LiteHub Canada

Innovative Digital Solutions

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5740 Ave Rembrandt, app. 710, Montreal

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2 - 8

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$25-$49/hr

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$1,000+

Based in Montreal, our agency combines experience with innovation to transform your ideas into digital reality. From creative design and intuitive UX/UI to powerful SEO strategies and effective SMM campaigns, we ensure your success on all fronts. Dedicated to excellence, we are willing to help you achieve your goals. FEATURED SERVICES: Web Development Google AdWords Social Media Marketing Photo/Video Production Full SEO UX/UI Design AI Integration Our Mission: Our mission is to empower businesses with the tools and strategies they need to succeed in the digital age. We deliver high-quality solutions customized for each client so they can stay ahead of the competition and achieve sustainable growth. Our Values: - Innovation: We embrace the latest technologies and continuously seek new ways to enhance our services. - Customer Focus: Our clients' success is our top priority, and we work closely with them to understand their needs and meet their expectations. - Excellence: We are committed to achieving the best possible results in each project. Why Choose Us? With more than 25 years of experience and a team of industry experts, we have the knowledge and the skills to deliver outstanding results.

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50% Digital Marketing Agencies
20% Social Media Marketing

Plassey Technologies

Marketing Agency in Haryana

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1 - 20

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$25-$49/hr

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$100 - $500

IT Project Management Consulting Services | Plassey Technologies Transforming Digital Presence with Web Development and Digital Marketing Services. We analyze client objectives, craft tailored strategies leveraging cutting-edge tech, execute with precision, and deliver high-quality solutions in web development, digital marketing, and content creation, ensuring client satisfaction. Services: Digital Marketing Agency Gurgaon Performance Marketing Agency in Gurgaon Seo Company in Gurugram Social Media Marketing Services in Gurgaon Website Development Agency Gurgaon App Development Agency in Gurgaon Ecommerce Services in Gurgaon Graphic Designing Agency Gurgaon Plassey Technologies neha@plasseytechnologies.in 8130012568 308, 3rd Floor, Eros City Square Mall, Rosewood City Rd, Sector 49, Gurugram, Haryana 122018 https://plasseytechnologies.in/

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50% Digital Marketing Agencies
20% Social Media Marketing

Popup Agency

You’re Point of Presence in nationwide and global market.

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Block J Office 105, Al Mirqab Mall Al Mirqab - Al Jadeed St. Doha, Qatar, Doha

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1 - 11

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$25-$49/hr

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$1,000 - $100,000

Popup provides the finest Consultancy and Management solutions for your businesses in Qatar whether you have a startup or a Large size company our services covers any phase of development and includes but not limited to , IT solutions, Branding, Media , Advertising, Creative Events and Print Production Services through its group of experts.

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40% Digital Marketing Agencies
20% Social Media Marketing

Strategy & ROI

Where Mission Meets Value

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NSC Bose Rd, Ramchandrapur, Narendrapur, Kolkata

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25+

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$25-$49/hr

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$0+

From strategic planning to execution, Strategy & ROI can help you with all. Whether it's SEM or web design & development, we have you covered.

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40% Digital Marketing Agencies
20% Social Media Marketing

onecity Technologies

digital marketing in bangalore

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# 351, Parvathamma Complex, 6th main, LIG 1st Stage, KHB Colony, Basaveshwara Nagar, Bangalore-560079, Bangalore

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10 - 20

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$100-$149/hr

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$1,000 - $2,500

OneCity provides digital marketing services for small and medium businesses, helping you gain more profit. We don't just offer digital marketing; we provide complete digital solutions to enhance your business brand. OneCity is among the best digital marketing companies, offering SEO services, SEM, SMM, SMO, content writing, PPC campaigns, website design, graphic design, and much more. ?Affordable prices ?Best services ?100% results.

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40% Digital Marketing Agencies
20% Social Media Marketing

Indglobal Digital Pvt. Ltd.

Ecommerce Development

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99 Wall Street, Suite 2605, New York

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51 - 200

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$100-$149/hr

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$5,000 - $10,000

25% Digital Marketing Agencies
20% Social Media Marketing

PathSeekers

Marketing Consulting - Branding & Advertising Agency - Digital Marketing Company

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45 Bramlea Rd, Suite 208 - 210, Brampton ON, Toronto

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10 - 20

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$25-$49/hr

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$1,000 - $100,000

PathSeekers is a leading marketing consulting and digital marketing company that provides businesses with effective and innovative marketing solutions to help them grow and achieve their goals. With a team of experienced professionals, PathSeekers has a proven track record of delivering results-driven marketing strategies and campaigns that have helped numerous clients across different industries achieve their objectives. At PathSeekers, we understand that every business is unique and has its own set of challenges and opportunities. That's why we take a personalized approach to every client, working closely with them to understand their business, target audience, and goals. Our team of marketing experts then develops tailored solutions that are designed to meet the specific needs of each client. Our range of marketing consulting services includes market research, marketing strategy development, brand positioning, and messaging, among others. We help businesses identify market trends and consumer behavior, develop brand positioning that resonates with their target audience, and create messaging that communicates their unique value proposition. In addition to marketing consulting, PathSeekers also offers a full range of digital marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Our digital marketing team is well-versed in the latest digital marketing techniques and tools, and we work tirelessly to deliver measurable results that drive growth and increase revenue. At PathSeekers, we pride ourselves on our commitment to excellence, integrity, and results. We believe that our success is measured by the success of our clients, and we strive to exceed expectations in everything we do. Whether you're looking for marketing consulting, digital marketing services, or a combination of both, PathSeekers has the expertise and experience to help your business succeed.

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25% Digital Marketing Agencies
20% Social Media Marketing

BizeeBay

Digital Marketing Agency - BizeeBay

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1900 Barton Springs Rd, Suite 2005,, austinn

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100 - 150

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$25-$49/hr

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$49 - $199

BizeeBay SEO Agency is a leading provider of top-notch SEO solutions. Focusing on driving organic traffic and improving search engine rankings, our expert team employs cutting-edge strategies tailored to meet each client's unique needs. Through meticulous keyword research, content optimization, and technical SEO expertise, we propel businesses to new heights of online visibility and success, ensuring maximum growth and brand recognition.  

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25% Digital Marketing Agencies
20% Social Media Marketing

Raza Technologies

Best Home Service Marketing Company

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Main New York, Buffalo

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0 - 10

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$25-$49/hr

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$500 - $50,000

Raza Technologies, a leading digital marketing firm, delivers outstanding digital marketing services dedicated specifically to home service companies. We have expertise in offering customized internet marketing solutions for solar, plumbing, HVAC, roofing, electricians, and garage repair services.

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25% Digital Marketing Agencies
20% Social Media Marketing

ARS WEBTECH

we build partnerships for success.

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Business Bay, Dubai

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5 - 15

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$25-$49/hr

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$10,000 - $50,000

ARS Webtech, based in Dubai, UAE, is your go-to partner for cutting-edge digital solutions. From bespoke mobile app development to responsive website design, web portal creation, and dynamic e-commerce solutions, we cover the entire digital spectrum. Our passionate team, driven by excellence and innovation, specializes in crafting top-notch mobile applications. But we're not just about apps; we're your holistic digital solutions provider. Beyond mobile apps, we excel in creating responsive websites, user-friendly web portals, and robust CMS development. In the realm of e-commerce, we don't just facilitate transactions; we create digital storefronts that enhance user experience and drive business growth. As a comprehensive digital agency, we offer end-to-end digital marketing services, including SEO, SEM, SMM, ASO, email marketing, and content writing. Whether you're a startup or an established enterprise, ARS Webtech is committed to helping you harness the full power of digital technology to achieve your goals. Our dedication to quality, creativity, and client satisfaction sets us apart, making us the trusted partner for businesses looking to thrive in the digital era. Join ARS Webtech for more than just apps; join us for a complete suite of digital opportunities. Let's build success together in the dynamic landscape of the digital world.  

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25% Digital Marketing Agencies
20% Social Media Marketing

Swaves Global Technologies

A Software Development & Digital Marketing Company

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307, 3rd floor, Okay Plus - Big Ben Mall, Swage Farm, New Sanganer Road, Jaipur, Rajasthan 302019, Jaipur

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10 - 40

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< $25/hr

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$150+

Welcome to Swaves Global, is a trusted software development and digital marketing company. Our team of skilled developers is committed to delivering top-notch software products that streamline your operations, enhance efficiency, and drive growth. From search engine optimization (SEO) and pay-per-click (PPC) advertising to social media management and content marketing, we employ proven tactics to boost your visibility, attract targeted traffic, and convert leads into loyal customers.

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25% Digital Marketing Agencies
20% Social Media Marketing

Three Angle Marketing

digital marketing agency dubai, marketing agency dubai,digital marketing services,digital marketing

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Clover Bay, Business Bay, Office #1907, Dubai, Dubai

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5 - 100

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< $25/hr

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$100 - $10,000

Three Angle Marketing specializes in comprehensive digital marketing solutions tailored to maximize online visibility, engagement, and ROI. From strategic SEO and PPC campaigns to compelling content creation and social media management, we help businesses achieve their growth objectives in the digital landscape.

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25% Digital Marketing Agencies
20% Social Media Marketing

W2g Solutions

IT Services Company

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1131 GF,Lane, 17, Bagga Link Rd, Rithala Extension, Rithala, Rohini, New Delhi, Delhi, 110085, New Delhi

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25 - 50

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$25-$49/hr

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$25,000 - $100,000

Unlock your business potential with the top digital marketing and software development services in Delhi. Our expert team specializes in innovative software development, offering cutting-edge solutions tailored to your needs. As a leading provider of software services, we drive your success online, ensuring your brand thrives in the digital landscape. Partner with us to elevate your business with the best software development services in Delhi.

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25% Digital Marketing Agencies
20% Social Media Marketing

Digital Professionals IE

One-Stop Solution For All Your Business Needs.

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1 - 50

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$25-$49/hr

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$10 - $100

Digital Professionals is a full-service digital agency based in Ireland, specializing in logo design, webseite design, digital marketing, and app development. We offer a wide range of services, including SEO, social media marketing, PPC, eCommerce solutions, and custom branding. Our agency focuses on delivering ROI-driven strategies, timely project completion, and long-term client partnerships. We also support businesses in leveraging Ireland's Local Enterprise Office scheme for online growth. Our mission is to help businesses grow through innovative and effective digital solutions tailored to the Irish market.

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25% Digital Marketing Agencies
20% Social Media Marketing

Dremision

Innovative Strategies for Success

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Inside Service Listing

14 - 39

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< $25/hr

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$50 - $100,000

At Dreamision, we strive to establish a strong identity for your brand, increase your online visibility and much more. Our team of creative experts and experienced professionals will make sure that your business stands out in the digital sphere.

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25% Digital Marketing Agencies
20% Social Media Marketing

Webit Makers

The World's Internet Group

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NOIDA SECTOR 15, Noida

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10 - 49

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$25-$49/hr

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$1,000+

Webit Group is one the leading companies dealing in technology, education and job consultants. The acronym WEBIT itself stands for Web IT, or "building information technology." We also create Webit. Leading supplier of digital marketing services in Delhi/NCR is Webit Makers. Our Group has established a reputation for offering clients with top-notch service and commercial benefits. We stand out from the competition because we guarantee clear outcomes and deliver projects on schedule all over the world. Our primary goal is to help you grow your company by giving you access to all of our competencies. Operational effectiveness and business tactics that increase your financial well-being provide you a huge boost toward achieving your objectives.

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20% Digital Marketing Agencies
20% Social Media Marketing

Bold+Beyond

Inspire and Connect™

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8383 Wilshire Blvd, #704, Beverly Hills, CA, 90211, Los Angeles

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11 - 50

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$100-$149/hr

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$10,000 - $1,000,000

Bold Beyond is Consulting and Digital agency providing digital products and growth marketing programs for every stage and every goal of scale.  Bold + Beyond is the first Consulting and Creative agency combining 50% business consultants with 50% creatives to create effective growth and significant long-lasting value. They are thrilled to provide some of the most influential brands in the world from Fortune 100 companies to innovative startups.

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20% Digital Marketing Agencies
20% Social Media Marketing

UpGro Digital

Digital Service Provider

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4343 ????? ???????, Riyadh

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11 - 50

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< $25/hr

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$5 - $500

UpGro Digital is a full-service web design and digital marketing agency based in Saudi Arabia. With tailor-made digital solutions, we leverage technology in an ever-changing online space for your business growth. Experience a website with high-quality leads and increased customer engagement. At UpGro Digital, we create websites, advertising, SEO to social media – the complete digital package to keep your business moving up. We deliver strategies that improve your brand and customer experience to increase your ROI. We have set a benchmark in quality web design and web development solutions. Our experience in running successful digital marketing campaigns makes us a trusted digital partner.

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20% Digital Marketing Agencies
20% Social Media Marketing

ACSIUS Technologies Pvt. Ltd.

Website Design Agency

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52-A, 301-3rd Floor, Krishna Complex, Hasanpur, New Delhi-110092, India, New Delhi

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10 - 30

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$25-$49/hr

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$100 - $999

Located in New Delhi, India, ACSIUS is a Digital Marketing Company whose core competency is search engine optimization (SEO).    Created in 2010 by Arun Singh, ACSIUS has rapidly grown and after having proudly served hundreds of international businesses, ACSIUS have reached today the rank of a leader. ACSIUS is a premier SEO company aiming to provide SEO services at the best rate possible in order to allow every business to benefit from search engine marketing.       Commitment to our clientele and passion for SEO are the two characteristics you will be able to find in our SEO team. More than promoting your site and pushing it to the top of the result page, we want to bring your business success. To achieve this goal, every SEO campaign starts with a precise definition of your aims, an in-depth analysis and a customized SEO plan. A relationship thrives on thoughtful communication and our experts remain at your disposal throughout your SEO campaign.   Get in touch with us at info@acsius.com

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20% Digital Marketing Agencies
20% Social Media Marketing

smarther technologies

SEO Company

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, Chennai

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50 - 100

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$100-$149/hr

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$1,000+

20% Digital Marketing Agencies
20% Social Media Marketing

Plus Promotions UK Limited

Web Design, Development & Digital Marketing Company in UK

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34 Mostyn Avenue, Wembley

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7 - 49

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$25-$49/hr

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$30 - $35

With an impeccable reputation for offering result-driven solutions that help businesses establish a strong web presence, Plus Promotions is a digital partner you can trust. Considered as a premier digital marketing agency in the UK, we specialise in web design and development, search engine optimisation, graphic designing, and app development. Our diligent team of experts strive to deliver real results and not just eye-catching websites. We combine our extensive experience, in-depth knowledge, and professionalism to provide a range of services that suit your business needs.

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20% Digital Marketing Agencies
20% Social Media Marketing

Wobitech

Powering growth with marketing, design and development.

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Unit 2/8-12 Butler Way, Tullamarine, Melbourne

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12+

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$25-$49/hr

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$1 - $10

We're the dynamic force behind your digital success. Specializing in digital marketing, app development, and web development, we're here to turn your ideas into impactful realities. With a blend of creativity and technical prowess, we'll help your brand thrive in the digital world. Let's shape the future together with WobiTech!

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20% Digital Marketing Agencies
20% Social Media Marketing

IndyLogix Solutions Pvt. Ltd.

Handcrafting Digital Solutions

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406-408, Devnandan Mega Mall, Opp. Sanyas Ashram, Ashram Rd, Ellisbridge, Ahmedabad

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50+

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< $25/hr

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$2,000+

To have the business in a digital landscape is not a want; it is a need for success! IndyLogix Solutions, the global hub for digital marketing, branding, design, and website development services, is here to redefine the digital space with deep technical expertise and data-driven strategies. At IndyLogix Solutions, we don't follow online trends; we set them! We are the vanguards of digital innovation, reshaping brands and businesses through our trifecta of transformative services that elevate the brand's online presence to new levels.  We compliment global enterprises and budding startups with services, including:  Digital Marketing? That's our unique value proposition; that's what sets us apart! We craft result-driven digital strategies that transcend borders. From SEO, Shopify SEO, and PPC to social media marketing, our dynamic campaigns elevate your brand’s digital presence, driving engagement and conversions.  Branding? We craft it, we breathe it, and we live it! Our creative atelier designs brand identities that speak volumes. Whether it's captivating logos to cohesive stationery and immersive brand experiences, we weave narratives that resonate and captivate audiences globally.  Websites? We build launchpads, not just pages! We're not just building websites; we're creating digital landmarks. Our expert team crafts bespoke websites that blend creativity and functionality, ensuring seamless user experiences that leave lasting impressions.  How We Work?  As an omnichannel digital marketing agency, IndyLogix Solutions offers end-to-end services to help our clients' businesses grow online. We are a dynamic team of consultative marketers, creatives, analysts, designers, and developers who believe in relationships, responses, and results. We combine years of experience and expertise to develop a customized pipeline that aligns with the specific needs and goals of the project. We develop a unique marketing strategy to target potential customers and ensure our clients' businesses stand out from the competition.  Why Choose Us?  Global Vision, Local Impact: We merge global trends with local insights, ensuring your brand resonates across diverse markets. Innovative Solutions: We thrive on pushing boundaries and employing cutting-edge technologies to keep your brand ahead of the curve. Client-Centric Approach: Your success is our priority. We partner with you, listen to your needs, and deliver tailored solutions that exceed expectations.  We take immense pride in our track record of accelerating the growth of businesses spanning industries and sizes. Our success? It's written (and shining) on our client's wall. From global corporations to budding startups, we have been the catalyst behind their digital triumphs.  Join forces with IndyLogix Solutions, the client-featured Digital Marketing Agency to reach your goals.

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20% Digital Marketing Agencies
20% Social Media Marketing
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What is social media marketing? Why is it essential for your business?

Social media marketing is the new buzzword for companies and businesses today, but what exactly is it? And how do businesses benefit from it? Social media marketing uses social media platforms to connect with potential customers, build a strong brand image, generate leads, and thus drive business growth. Social media marketing involves everything from creating and publishing content on social media platforms, interacting with followers, and running social media advertisements. It is all about connecting and interacting with your audience online to turn them into potential customers. The most commonly used platforms for social media marketing today are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. With new platforms and features emerging by the day, social media marketing as a whole is constantly changing and evolving.

Social media marketing is a valuable strategy that can bring many advantages to businesses when used and capitalized upon adequately. First, let's consider why social media marketing is helpful for companies.

  • Social media is the biggest platform for brands and businesses to connect with their users: According to statistics, 90.4% of millennials (Age group: 26 – 41) and 77.5% of Generation Z (Age group: 42 -57) use social media actively.
  • Influence of social media on consumer behavior: Research has shown that 71 percent of consumers who have had a positive experience with a brand on social media are very likely to recommend the brand to their family and friends. Also,  81 percent of people use Instagram to research products and services.
  • Cost-effective tool: There are several tools and mediums available for brands to market and advertise their businesses; however, social media is the most cost-effective of all the options. Most of the time, setting up and running a social media account for a brand involves negligible to zero costs, and even when companies want to run paid ad campaigns, the ROI is relatively high.
  • Real-time feedback:  One of the most prominent features of social media marketing and other mediums of advertising and marketing not possess is the ability to get real-time reactions and feedback. Companies can gauge their audience's response to comments and engagement metrics by running a social media advertisement or campaign.

Different types of social media marketing

Social media marketing can divide into three categories,

  • Organic marketing: Organic marketing refers to the campaigns, advertisements, or content posted by a brand or business that automatically picks up views and engagement. A well-crafted social post that automatically draws users' attention and brings in engagement through shares and comments is an example of organic marketing.
  • Paid marketing: As evident from the name, paid marketing refers to the content and advertisements the company pays for to increase its reach and attract the attention of social media users. Sponsorships, YouTube ads, collaborations with influencers, and PPC campaigns are all examples of paid marketing.
  • Earned Marketing: In layman's language, earned marketing can be word-of-mouth marketing. Any engagement company or brand generates automatically from its users is called earned media. Customers sharing product reviews, user experiences, or positive feedback are all examples of earned marketing.

Social media marketing is more than running a Facebook or Instagram ad campaign or constantly uploading pictures on a brand’s official page. Let’s take a look at the different forms that social media marketing can take,

  • Content Marketing: Content marketing focuses on consistently creating relevant and attractive content to attract and build an audience base. The ultimate aim is to convert this dedicated audience base into profitable customers. Webinars, blogs, e-books, and educational videos are content marketing examples.
  • Influencer Marketing: This type of marketing relies upon endorsements, product mentions, or product placements from social media influencers. A social media influencer is a person with an active follower base with whom they actively engage. In addition, and most importantly, the influencer has the power or capability to influence the purchasing behavior of their audience.
  • Sponsorships: Sponsorships refer to financial or in-kind support by a business or a brand to a particular event, sports team, organization, or charity to attain specific business objectives. The advantages that a company or brand aims to gain from sponsorship help create a solid brand image, positive word-of-mouth, increased publicity, and increased sales.
  • Community Building: Social media community building is the process of building a bond with people with a common interest around a particular product, brand, or activity with the help of active and consistent engagement. The most significant advantage of community building is that by engaging followers in active conversation, brands and companies can gain valuable insights and feedback regarding their products and services.

These are a few of the most common popular forms of social media marketing. However, with social media constantly evolving with new platforms, apps, and trends, this list will keep expanding with more recent forms of social media marketing.

Signs your business needs a professional social media management company

Social media marketing, when implemented and carried out right, can benefit numerous benefits to a business. However, the key is to ensure that your business has a sound strategy to leverage the advantage that social media can bring to a business. Here are the top signs that your business needs a professional social media management company,

  • Lack of a strategy: Social media accounts or channels where you constantly post or upload images are insufficient. To generate engagement and consistently grow your following, it is necessary to have a coherent strategy and clear-cut goals and objectives.
  • Engagement is minimal: One of the most significant KPIs to track the success of your social media campaign is the engagement it generates. If the comments, likes, or shares on your social media account or the content you share is low, then it indicates that your strategy needs a revamp.
  • Growth is stagnant: Because reaching out to potential customers is one of the most important aims of social media marketing, your followers or audience must grow consistently. If your growth has stagnated for an extended period, it may be time to bring in professional help.
  • Interaction rates are low: One of the unique features of social media is that it allows for real-time interaction with users and audiences online. As a result, social media users often ask queries or post complaints online on the brand's social media pages. Not responding quickly to such comments or not responding at all creates a wrong impression for the business.
  • Lack of conversions: Social media marketing aims to generate leads and increase the revenue for the business. A well-structured and implemented social media strategy will be able to show conversions enabling the company to measure the ROI. However, to achieve this, the social media strategy should involve coordination between the websites, the social media pages, and the landing pages.

Suppose your company's social media marketing strategy suffers from any of this. In that case, it may be time to hire a professional social media management company to take care of your social media strategy.

Benefits of hiring an expert social media management company

Besides crafting and executing a well-curated social media campaign for your business, an experienced social media marketing agency can bring many advantages. Some of the benefits of hiring an expert social media management company are,

  • Access to experts: By choosing to work with an experienced social media management company, you get to collaborate and work with professional social media strategists with prior experience and expertise in creating and executing well-rounded social media campaigns.
  • Knowledge of the latest trends and technologies: Social media management agencies know the pulse of social media and have knowledge of the latest trends and practices online. Hence, they can help craft the most effective campaigns to increase your growth and ROI. Most importantly, working with an experienced social media agency reduces your strategy's room for trial and error.
  • Brings in a fresh perspective: One of the most significant advantages of working with an external social media ad agency is that it brings a fresh and new perspective to the strategy. Conversely, the company will most likely miss out on this perspective by working with an in-house social media management team. Therefore, it is essential if the company aims to rebrand itself or overhaul its social media strategy.

What does a social media marketing agency do?

A social media firm will collaborate with you to comprehend your company's needs and gaps, pinpoint your target market, choose the social media platforms and channels that are most effective for your company, and develop a strategy that will broaden your audience and increase leads. A professional social media marketing agency will take care of everything from constantly creating and sharing content, monitoring and engaging with your followers, and reporting the results with predetermined metrics so that you can determine the campaign's effectiveness.

 

How to find the right social media marketing firm for your brand?

Finding the right social media marketing firm that perfectly suits your business is the first and crucial step in ensuring your social media marketing strategy succeeds. So how do we find the social media agency that best suits your needs and requirements?

  • Establishing your needs: The first step is knowing what your requirements from the social media agency are, i.e., what services you expect from them. To assess the campaign's efficiency, it is also essential to have a clear-cut idea of the project's end goals and aims, your budget, and your KPIs.
  • Finding the right agency: This is perhaps the most tricky and challenging part. This step involves doing due research, analyzing the hundreds of social media agencies online, and narrowing it down to the ones that suit your business best. Again, web directory sites like Selected Firms can help you with this step.
  • Asking the right questions: To find the right social media agency from amongst the ones that you have shortlisted, it is necessary to sit down with them and have one-on-one interaction. It is essential to ask whether they have worked on similar projects before and what parameters they use to measure the success of the project? Etc.  

By following these steps, you can find and hire the right social media marketing agency to capture your business's essence and create an effective social media strategy.

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