Top Company Logo

Top Social Media Marketing Companies | 2024

Statistics show that there are around 4.48 billion active social media users worldwide—more than half of the world's population. As a result, social media is becoming the biggest platform for businesses and brands to connect with, interact with, and convert their audiences into potential customers. Today, social media is the platform of choice for marketers everywhere because it has a reach that no other marketing strategy, like television commercials or newspaper ads, can match. A skilled and knowledgeable social media marketing agency can assist you with developing and implementing an effective social media plan that can lead to business growth, leads, and an increase in revenue. To assist you in developing your social media marketing strategy, Selected Firms has put together a list of the best social media marketing companies.

Read Full Description

List of Best Social Media Marketing Companies | Top Social Media Marketing Agencies

Cardenas Marketing Network

We believe… Experience Is Everything.

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

1459 W Hubbard St, Chicago

Inside Service Listing

50 - 249

Inside Service Listing

$100-$149/hr

Inside Service Listing

$1,000+

CMN is at the heart of the multicultural Hispanic market. We've been assisting brands for over 30 years in connecting with the fastest-growing consumer category in the U.S. through their shared passions for music, sports, and culture.We can connect on a deeper level across all touch points thanks to our exceptional and unequalled experience.Shopper marketing, insight & strategy, experiential, branded content, digital, media buying, and sponsorship activation are among our areas of expertise.

view profile
100% Digital Marketing Agencies
100% Social Media Marketing

Elysium Marketing Group

Dynamic Marketing Strategy & Upscale Creative

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

124 S. Maple Street, Ambler

Inside Service Listing

2 - 9

Inside Service Listing

$100-$149/hr

Inside Service Listing

$5,000+

The name Elysium means "A State or Place of Perfect Bliss." That is the objective we constantly work for for our clientele. We understand how difficult it can be to operate a business or a marketing department, therefore we consider it our duty to lighten the load and convert marketing into a positive, with positive outcomes and a positive team making it all happen. Instead of seeing ourselves as a marketing firm, we see ourselves as business partners who collaborate with clients to ensure that everyone is putting their best foot forward through a powerful brand and successful strategy.

view profile
100% Digital Marketing Agencies
100% Social Media Marketing

Gravitas

B2B Lead Generation - Guaranteed Results

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

71-75 Shelton St, London

Inside Service Listing

2 - 9

Inside Service Listing

$100-$149/hr

Inside Service Listing

$5,000+

If your B2B company requires sales, Gravitas.io creates and manages outbound email campaigns to produce a steady flow of leads. Before we begin, every target account is authorised, ensuring that every lead we produce is with an organisation you want to do business with. Our distinctive strategy for B2B email campaigns engages prospects and motivates a response.

view profile
100% Digital Marketing Agencies
100% Social Media Marketing

Voy Media

When it comes to results, we speak your language

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

110 Wall Street, New York

Inside Service Listing

10 - 49

Inside Service Listing

$25-$49/hr

Inside Service Listing

$5,000+

We are a performance-based, full-service firm with expertise in digital communication in addition to sales and branding. As a result, we produce graphics that force users to stop scrolling, words that provoke thought (hello), and marketing plans that make sure the rest of our skills don't vanish into the void of the internet. We collaborate with businesses of all sizes, from Fortune 500 firms to makers of dog toys, educational institutions, and brisk tiny start-ups, to achieve outcomes.

view profile
100% Digital Marketing Agencies
100% Social Media Marketing

Proleo.io

Full-Service Marketing & PR for Crypto & FinTech.

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

473 Mundet Place, Suite: US489102, Hillside

Inside Service Listing

10 - 20

Inside Service Listing

$100-$149/hr

Inside Service Listing

$5,000+

Proleo.io is an NFT and crypto marketing agency that has already achieved impressive results.  This powerful agency can help you expand your crypto, fintech, or NFT project and give it more exposure. Proleo.io is a great fit for projects that prefer a one-stop-shop solution for all and just want a straightforward marketing and public relations strategy for their NFT and crypto marketing efforts. Proleo.io will put your project on the map and give your brand the attention it deserves through unmatched publications, content creation, SEO, and social media promotion.

view profile
100% Digital Marketing Agencies
100% Social Media Marketing

MacVista

Next Level eMarketing

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

2/216 Rajni Khand Sharda Nagar, Lucknow, Lucknow

Inside Service Listing

10 - 15

Inside Service Listing

$25-$49/hr

Inside Service Listing

$10,000 - $25,000

MacVista is a top-notch technology company that caters to businesses by deploying advanced technologies and innovative approaches. Our clients have rated us as the best in the industry. MacVista offers various services, including technology consulting, software development, digital marketing, and business development. We are always willing to help out with whatever needs your business needs. Our solutions are tailored to meet the specific needs of our clients, and we always strive to stay up-to-date with industry trends. Our skilled workers work onsite, offshore, and nearshore to provide software solutions for our customers.

view profile
100% Digital Marketing Agencies
100% Social Media Marketing

ROI Minds

We are an ROI-Obsessed Marketing Agency!

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

200 Victoria St, Toronto

Inside Service Listing

10 - 49

Inside Service Listing

$25-$49/hr

Inside Service Listing

$1,000+

ROI MINDS is a full-scale digital marketing agency that provides performance and growth marketing services to brands looking for hyper-accelerated growth. We have generated more than $250 million in revenue for our clients with Google Ads and Facebook Ads alone.

view profile
100% Digital Marketing Agencies
100% Social Media Marketing

Flathead Beacon Productions

Marketing & Advertising in Kalispell, MT

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

17 Main St., Creston

Inside Service Listing

10 - 49

Inside Service Listing

$25-$49/hr

Inside Service Listing

$1,000+

Flathead Beacon Productions is a layered media business that includes the free Flathead Beacon weekly paper, quarterly Flathead Living magazine, marketing and social media solutions for businesses, graphic design, large format printing and any publishing needs. Flathead Beacon Productions is based in the beautiful Flathead Valley in northwestern Montana.

view profile
50% Digital Marketing Agencies
100% Social Media Marketing

Dogo Creativo

Lets Do Things Right

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

99 Hudson Street, New York

Inside Service Listing

10 - 49

Inside Service Listing

$100-$149/hr

Inside Service Listing

$5,000+

Dogo Creativo is an independent advertising firm focused on innovation, having locations in New York, Miami, Bogota, and Buenos Aires. We develop interconnected brand experiences that support consumers in realising their goals. Our goal is to improve the analogue environment with digital technology. Senior professionals with expertise in all elements of branding and digital make up the team at Dogo Creativo. Everything from your culture and ideas to your identification, merchandise, labelling, online presence, and social media.

view profile
50% Digital Marketing Agencies
100% Social Media Marketing

Social Tap

Connecting People to Brands & Experiences

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

95 Eumundi-Noosa Rd., Noosaville

Inside Service Listing

10 - 49

Inside Service Listing

$100-$149/hr

Inside Service Listing

$1,000+

Since its establishment in Noosa in 2011, Social Tap has encouraged people to eat, drink, and travel. We work with companies all throughout Australia and abroad on marketing, web design, social media, digital marketing, and graphic design. Our founders began their careers working with customers in the hospitality, tourist, food, and beverage industries, which gave them the idea to create a marketing firm that promotes "social" companies. Industries that fascinate them and offer clients throughout the world opportunities for great experiences and social connections.

view profile
50% Digital Marketing Agencies
100% Social Media Marketing

LovelyPixels

Branding & Marketing

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

206 W Burke Street, Martinsburg

Inside Service Listing

2 - 9

Inside Service Listing

$50-$99/hr

Inside Service Listing

$1,000+

We stand up for the underdog. The privately held business with a commitment to the neighbourhood. Transparency, outstanding quality, and sincere effort. It's not simple being your own boss, whether you're starting a small business from scratch or turning your side gig into a full-time job. Your drive and commitment motivate us, and we are here to support your achievement. We firmly believe that the potential for visual inspiration to foster cooperation, growth, and communication is endless.

view profile
50% Digital Marketing Agencies
100% Social Media Marketing

Geek Web Solution

Best it services provider company in Gujarat, India

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

, Surat

Inside Service Listing

50+

Inside Service Listing

$25-$49/hr

Inside Service Listing

$1,000+

Geek Web Solution is the best IT company in India that provides website development and website design services and also provides website development services providing like PHP, Wordpress, e-commerce, and blog website, and also provides web design services to reduce error and increase website speed in Google

view profile
50% Digital Marketing Agencies
100% Social Media Marketing

Digitology

MASTERING THE DIGITAL WORLD

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

Villa 103, 2nd District, Sheikh Zayed City, Floor #1, 6th of October City

Inside Service Listing

27+

Inside Service Listing

$50-$99/hr

Inside Service Listing

$250+

We're a full-service digital marketing agency spanning the MENA region with optimum digital solutions that cater to local and multinational clients. A Digital Marketing agency that change how people talk, feel, and act towards brands.

view profile
50% Digital Marketing Agencies
100% Social Media Marketing

Idea Rocket Labs Website Design and Marketing

Des Moines, Iowa Website Design & Digital Marketing Agency

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

3206 SE 23rd ST, Des Moines

Inside Service Listing

2 - 10

Inside Service Listing

$150-$199/hr

Inside Service Listing

$2,500 - $1,000,000

Idea Rocket Labs is an award-winning website design and marketing agency that helps businesses grow and stand out. With over 30 years of experience, we have a proven track record of creating captivating websites and marketing campaigns that drive brand engagement and results. We specialize in creating stunning brand experiences. With expertise in brand development, storytelling, and product design, we offer comprehensive marketing and visual design services. Our portfolio includes a range of creative solutions for clients in the visual and interactive realms, encompassing brand identity, advertising, illustration, websites, applications, and beyond.

view profile
50% Digital Marketing Agencies
100% Social Media Marketing

SEO Space Castle

SEO Space Castle's top-notch SEO services.

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

604, Chandigarh

Inside Service Listing

20 - 100

Inside Service Listing

< $25/hr

Inside Service Listing

$5,000+

Boost your online presence with SEO Space Castle, a top-notch digital marketing agency based in India. Get more visibility, attract organic traffic, and claim your free consultation now!        

view profile
50% Digital Marketing Agencies
100% Social Media Marketing

Linkage IT Private Limited

Your Trusted IT Staffing & Consulting Partner

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

634, 6th floor, Jubilee Walk, sector 70, Mohali

Inside Service Listing

30+

Inside Service Listing

$25-$49/hr

Inside Service Listing

$25 - $45

Established in 2018, Linkage IT specializes in delivering exceptional IT staff augmentation services, digital marketing and salesforce consulting. With a 95% trial success rate and immediate onboarding, we provide bespoke IT solutions tailored to your needs. Recognized globally for our expertise, we forge enduring partnerships by aligning technology with business objectives, ensuring innovative and reliable support for sustainable success. Our comprehensive IT staff augmentation services are designed to meet the dynamic needs of modern enterprises, reinforcing our commitment to excellence and client satisfaction.

view profile
50% Digital Marketing Agencies
100% Social Media Marketing

Tecmyer Marketing Solutions

Digital Marketing, App and Web Development Company

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

3121 Level 1/154-156 Browns Rd, Noble Park North VIC 3174, Noble Park North

Inside Service Listing

0 - 10 - 0 - 20

Inside Service Listing

$25-$49/hr

Inside Service Listing

$0 - $63 - $470

Tecmyer is a leading web & mobile design development company offers a wide range of IT solutions and digital marketing services. Expand your business with us!

view profile
40% Digital Marketing Agencies
100% Social Media Marketing

Pixated

Performance marketing and web design specialists

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

Campus London, 4-5 Bonhill Street, London

Inside Service Listing

2 - 9

Inside Service Listing

$50-$99/hr

Inside Service Listing

$1,000+

We are a performance marketing and web design firm that specialises in creating cutting-edge digital experiences and online advertising campaigns. We are the go-to agency when it comes to creating high-converting campaigns designed to provide the best ROI for ambitious businesses around the world, freeing them up to concentrate on what they are good at. We have a team of experienced in-house specialists at our disposal. We possess the expertise and knowledge necessary to elevate your online performance to a level that you can be proud of. As partners with Facebook, Google, Shopify, and Klaviyo, we're in the greatest position to build your online company from the bottom up.

view profile
25% Digital Marketing Agencies
100% Social Media Marketing

Bevolve

Web Design Agency

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

10-5315 Tomken Rd, Mississauga

Inside Service Listing

10 - 40

Inside Service Listing

< $25/hr

Inside Service Listing

$50 - $99

Welcome to Bevolve, the leading web design agency in Mississauga. We are a team of highly skilled and creative professionals dedicated to delivering exceptional web design solutions that drive results. With our expertise and passion for innovation, we strive to create visually stunning and user-friendly websites that captivate audiences and elevate brands. At Bevolve, we believe in a user-centric approach to web design. We take the time to understand your business goals, target audience, and unique brand identity to create a tailored online presence that truly represents your business. Our team of designers, developers, and strategists work collaboratively to ensure every aspect of your website is optimized for a seamless user experience.

view profile
25% Digital Marketing Agencies
100% Social Media Marketing

Dot Digital Agency

Digital Impact. Engaging Content. Get Results.

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

Moi Avenue, Nairobi

Inside Service Listing

2 - 9

Inside Service Listing

< $25/hr

Inside Service Listing

$1,000+

With a decade of expertise, we're masters at making digital marketing a reality. We transform the internet with stunning websites and captivating digital marketing experiences that drive business growth and generate more leads. We create visually stunning websites; so beautiful that you will want to tell all your friends about us. Creating captivating digital marketing experiences that fascinate consumers and promote company growth is something we are passionate about. We offer a wide range of services, including website design, targeted social media advertising, expert community management, strategic search engine optimisation, and impactful online PR.

view profile
25% Digital Marketing Agencies
100% Social Media Marketing

Kriosk Creata

Crafting Your Vision

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

304, Jeet Complex,, Above Vallabh Restaurant, Beside Jain Derasar, Off C.G Road, Navarangpura,, Ahmedabad

Inside Service Listing

50 - 199

Inside Service Listing

$50-$99/hr

Inside Service Listing

$1 - $2

Kriosk Creata is your gateway to groundbreaking creativity, seamlessly fusing technology with artistic brilliance. Specializing in immersive design and strategic marketing, we deliver tailored solutions for diverse industries. From captivating visuals to strategic campaigns, Kriosk Creata is your partner in shaping remarkable brand experiences. Join us in a world where innovation knows no bounds, and let's create extraordinary possibilities together. Welcome to the future of limitless creativity.

view profile
25% Digital Marketing Agencies
100% Social Media Marketing

Tinhorn Consulting, LLC

Igniting Indigenous Connections

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

7519 S. 43rd Drive, Phoenix

Inside Service Listing

2 - 9

Inside Service Listing

$50-$99/hr

Inside Service Listing

$1,000+

TINHORN CONSULTING, LLC, founded in 2010 by founder April Tinhorn, has its roots in Peach Springs, Arizona, which is located on the Hualapai Indian reservation along the southwest rim of the Grand Canyon. The goal of TINHORN CONSULTING, LLC is to use interactive digital media to communicate your narrative in your own voice. Native Americans are the driving force behind TINHORN CONSULTING, LLC's mission to favourably influence attitudes around the world through outreach, public relations, and personal narratives. Respect for various cultures, a "why not?" mentality, inventiveness, and fun are all valued at TINHORN CONSULTING, LLC.

view profile
20% Digital Marketing Agencies
100% Social Media Marketing

DigitalZap

Your Growth Partner

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

Plot No: 32 Road No 1, Nagarjuna Hills Rd, Banjara Hills, Hyderabad, Telangana 500082, Hyderabad

Inside Service Listing

1 - 30

Inside Service Listing

$150-$199/hr

Inside Service Listing

$1,000 - $15,000

Digitalzap, a one-stop digital marketing agency, aims to help your business succeed in the competitive market by offering services including search engine optimization, social media marketing, website design, email marketing, mobile marketing, local SEO, web design, etc. In order to assist your company in becoming more well-known and more visible, our agency is here to offer you all of the services that are available. Providing you with the best services is our promise to you. We place the utmost importance on your pleasure

view profile
20% Digital Marketing Agencies
100% Social Media Marketing

Studios Impact

design your brand

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

Inside Service Listing

9 - 20

Inside Service Listing

$50-$99/hr

Inside Service Listing

$500 - $1,000

At Studios Impact, we believe in the power of creativity to drive change. We’re not just a digital agency—we’re a collective of passionate innovators, designers, developers, and strategists dedicated to crafting experiences that make an impact. Our mission is simple: to help brands tell their stories, connect with their audiences, and achieve their goals through beautifully designed and strategically executed digital solutions.

view profile
20% Digital Marketing Agencies
100% Social Media Marketing

Elicit Digital

Mobile App Development Company

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

Review Star Image Review Star Image Review Star Image Review Star Image Review Star Image

0.0 (0 Reviews)

verified image

Verified

Inside Service Listing

Plot No. 345, 346, 3rd floor Above Krozzon Bakery, Scheme 54 PU4, Vijay Nagar, Indore, Madhya Pradesh 452010, Indore

Inside Service Listing

50+

Inside Service Listing

$25-$49/hr

Inside Service Listing

$1,000+

Elicit Digital is a leading mobile app development | web development company in Indore. We provide robust solutions for startups and enterprises that help business ideas become real and profitable. Since 2016, we have delivered 160+ successful projects to fulfill 450+ customers needs. Elicit Digital has a team of 110+ experts that provides mobile app development, web design and development, app development, Android/iOS/IoT app development, hybrid app development, wearable app development, UI/UX design, and software testing services in India.                                                                              

view profile
10% Digital Marketing Agencies
100% Social Media Marketing
Pagination
1
2
3
4
...
11
Pagination

What is social media marketing? Why is it essential for your business?

Social media marketing is the new buzzword for companies and businesses today, but what exactly is it? And how do businesses benefit from it? Social media marketing uses social media platforms to connect with potential customers, build a strong brand image, generate leads, and thus drive business growth. Social media marketing involves everything from creating and publishing content on social media platforms, interacting with followers, and running social media advertisements. It is all about connecting and interacting with your audience online to turn them into potential customers. The most commonly used platforms for social media marketing today are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. With new platforms and features emerging by the day, social media marketing as a whole is constantly changing and evolving.

Social media marketing is a valuable strategy that can bring many advantages to businesses when used and capitalized upon adequately. First, let's consider why social media marketing is helpful for companies.

  • Social media is the biggest platform for brands and businesses to connect with their users: According to statistics, 90.4% of millennials (Age group: 26 – 41) and 77.5% of Generation Z (Age group: 42 -57) use social media actively.
  • Influence of social media on consumer behavior: Research has shown that 71 percent of consumers who have had a positive experience with a brand on social media are very likely to recommend the brand to their family and friends. Also,  81 percent of people use Instagram to research products and services.
  • Cost-effective tool: There are several tools and mediums available for brands to market and advertise their businesses; however, social media is the most cost-effective of all the options. Most of the time, setting up and running a social media account for a brand involves negligible to zero costs, and even when companies want to run paid ad campaigns, the ROI is relatively high.
  • Real-time feedback:  One of the most prominent features of social media marketing and other mediums of advertising and marketing not possess is the ability to get real-time reactions and feedback. Companies can gauge their audience's response to comments and engagement metrics by running a social media advertisement or campaign.

Different types of social media marketing

Social media marketing can divide into three categories,

  • Organic marketing: Organic marketing refers to the campaigns, advertisements, or content posted by a brand or business that automatically picks up views and engagement. A well-crafted social post that automatically draws users' attention and brings in engagement through shares and comments is an example of organic marketing.
  • Paid marketing: As evident from the name, paid marketing refers to the content and advertisements the company pays for to increase its reach and attract the attention of social media users. Sponsorships, YouTube ads, collaborations with influencers, and PPC campaigns are all examples of paid marketing.
  • Earned Marketing: In layman's language, earned marketing can be word-of-mouth marketing. Any engagement company or brand generates automatically from its users is called earned media. Customers sharing product reviews, user experiences, or positive feedback are all examples of earned marketing.

Social media marketing is more than running a Facebook or Instagram ad campaign or constantly uploading pictures on a brand’s official page. Let’s take a look at the different forms that social media marketing can take,

  • Content Marketing: Content marketing focuses on consistently creating relevant and attractive content to attract and build an audience base. The ultimate aim is to convert this dedicated audience base into profitable customers. Webinars, blogs, e-books, and educational videos are content marketing examples.
  • Influencer Marketing: This type of marketing relies upon endorsements, product mentions, or product placements from social media influencers. A social media influencer is a person with an active follower base with whom they actively engage. In addition, and most importantly, the influencer has the power or capability to influence the purchasing behavior of their audience.
  • Sponsorships: Sponsorships refer to financial or in-kind support by a business or a brand to a particular event, sports team, organization, or charity to attain specific business objectives. The advantages that a company or brand aims to gain from sponsorship help create a solid brand image, positive word-of-mouth, increased publicity, and increased sales.
  • Community Building: Social media community building is the process of building a bond with people with a common interest around a particular product, brand, or activity with the help of active and consistent engagement. The most significant advantage of community building is that by engaging followers in active conversation, brands and companies can gain valuable insights and feedback regarding their products and services.

These are a few of the most common popular forms of social media marketing. However, with social media constantly evolving with new platforms, apps, and trends, this list will keep expanding with more recent forms of social media marketing.

Signs your business needs a professional social media management company

Social media marketing, when implemented and carried out right, can benefit numerous benefits to a business. However, the key is to ensure that your business has a sound strategy to leverage the advantage that social media can bring to a business. Here are the top signs that your business needs a professional social media management company,

  • Lack of a strategy: Social media accounts or channels where you constantly post or upload images are insufficient. To generate engagement and consistently grow your following, it is necessary to have a coherent strategy and clear-cut goals and objectives.
  • Engagement is minimal: One of the most significant KPIs to track the success of your social media campaign is the engagement it generates. If the comments, likes, or shares on your social media account or the content you share is low, then it indicates that your strategy needs a revamp.
  • Growth is stagnant: Because reaching out to potential customers is one of the most important aims of social media marketing, your followers or audience must grow consistently. If your growth has stagnated for an extended period, it may be time to bring in professional help.
  • Interaction rates are low: One of the unique features of social media is that it allows for real-time interaction with users and audiences online. As a result, social media users often ask queries or post complaints online on the brand's social media pages. Not responding quickly to such comments or not responding at all creates a wrong impression for the business.
  • Lack of conversions: Social media marketing aims to generate leads and increase the revenue for the business. A well-structured and implemented social media strategy will be able to show conversions enabling the company to measure the ROI. However, to achieve this, the social media strategy should involve coordination between the websites, the social media pages, and the landing pages.

Suppose your company's social media marketing strategy suffers from any of this. In that case, it may be time to hire a professional social media management company to take care of your social media strategy.

Benefits of hiring an expert social media management company

Besides crafting and executing a well-curated social media campaign for your business, an experienced social media marketing agency can bring many advantages. Some of the benefits of hiring an expert social media management company are,

  • Access to experts: By choosing to work with an experienced social media management company, you get to collaborate and work with professional social media strategists with prior experience and expertise in creating and executing well-rounded social media campaigns.
  • Knowledge of the latest trends and technologies: Social media management agencies know the pulse of social media and have knowledge of the latest trends and practices online. Hence, they can help craft the most effective campaigns to increase your growth and ROI. Most importantly, working with an experienced social media agency reduces your strategy's room for trial and error.
  • Brings in a fresh perspective: One of the most significant advantages of working with an external social media ad agency is that it brings a fresh and new perspective to the strategy. Conversely, the company will most likely miss out on this perspective by working with an in-house social media management team. Therefore, it is essential if the company aims to rebrand itself or overhaul its social media strategy.

What does a social media marketing agency do?

A social media firm will collaborate with you to comprehend your company's needs and gaps, pinpoint your target market, choose the social media platforms and channels that are most effective for your company, and develop a strategy that will broaden your audience and increase leads. A professional social media marketing agency will take care of everything from constantly creating and sharing content, monitoring and engaging with your followers, and reporting the results with predetermined metrics so that you can determine the campaign's effectiveness.

 

How to find the right social media marketing firm for your brand?

Finding the right social media marketing firm that perfectly suits your business is the first and crucial step in ensuring your social media marketing strategy succeeds. So how do we find the social media agency that best suits your needs and requirements?

  • Establishing your needs: The first step is knowing what your requirements from the social media agency are, i.e., what services you expect from them. To assess the campaign's efficiency, it is also essential to have a clear-cut idea of the project's end goals and aims, your budget, and your KPIs.
  • Finding the right agency: This is perhaps the most tricky and challenging part. This step involves doing due research, analyzing the hundreds of social media agencies online, and narrowing it down to the ones that suit your business best. Again, web directory sites like Selected Firms can help you with this step.
  • Asking the right questions: To find the right social media agency from amongst the ones that you have shortlisted, it is necessary to sit down with them and have one-on-one interaction. It is essential to ask whether they have worked on similar projects before and what parameters they use to measure the success of the project? Etc.  

By following these steps, you can find and hire the right social media marketing agency to capture your business's essence and create an effective social media strategy.

SelectedFirms © 2015 - 2024. All Rights Reserved.