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Top PPC Companies | 2024

With the digital advertising space becoming more and more popular with businesses, the competition to grab the attention of internet users has also drastically increased. Hence nowadays, there is a need for a more nuanced and targeted method of attracting viewers to the company’s website and generating leads. And that’s where the PPC model of internet marketing or pay-per-click model comes in. The PPC model helps focus our resources on solid leads and helps increase the return on investment on your marketing campaign. With many advantages, the pay-per-click advertising model is fast becoming one of the most popular digital marketing methods.

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Best PPC Companies | Top Pay Per Click Agencies

ViralGraphs

Powered by Data, Driven by Virality

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111, Congress Avenue Suite 500, Austin

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1 - 10

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$50-$99/hr

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$100 - $1,000

At ViralGraphs, we specialize in transforming data into actionable insights and developing marketing strategies that deliver measurable results. Our expert team utilizes cutting-edge digital marketing technologies to optimize campaigns and drive business growth. Whether through advertising, SEO, or social media marketing, we help businesses thrive in today’s competitive online landscape, ensuring sustainable success and improved ROI. We understand that every business is unique, which is why we offer customized solutions tailored to meet your specific needs. From SEO and content marketing to social media and PPC campaigns, we cover all aspects of digital marketing to ensure your brand stands out and reaches its target audience effectively. Our mission is to empower businesses with the tools and knowledge they need to succeed in the digital world. We are committed to delivering high-quality services that not only meet but exceed our clients' expectations. Partner with ViralGraphs and experience the difference that data-driven marketing can make for your business

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100% Digital Marketing Agencies
20% PPC

Webgarh Shopify

Mobile + App Development

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8th Floor WORLD TECH 67 ITC 10, near MUNICIPAL BUILDING, Mohali

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50 - 100

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< $25/hr

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$1,000 - $10,000

We commenced operations in 2009 and since then we have helped more than 500 businesses to get online and have partnered with many top-class web design & development agencies across the world to deliver our quality services.                                              

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50% Digital Marketing Agencies
20% PPC

LiteHub Canada

Innovative Digital Solutions

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5740 Ave Rembrandt, app. 710, Montreal

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2 - 8

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$25-$49/hr

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$1,000+

Based in Montreal, our agency combines experience with innovation to transform your ideas into digital reality. From creative design and intuitive UX/UI to powerful SEO strategies and effective SMM campaigns, we ensure your success on all fronts. Dedicated to excellence, we are willing to help you achieve your goals. FEATURED SERVICES: Web Development Google AdWords Social Media Marketing Photo/Video Production Full SEO UX/UI Design AI Integration Our Mission: Our mission is to empower businesses with the tools and strategies they need to succeed in the digital age. We deliver high-quality solutions customized for each client so they can stay ahead of the competition and achieve sustainable growth. Our Values: - Innovation: We embrace the latest technologies and continuously seek new ways to enhance our services. - Customer Focus: Our clients' success is our top priority, and we work closely with them to understand their needs and meet their expectations. - Excellence: We are committed to achieving the best possible results in each project. Why Choose Us? With more than 25 years of experience and a team of industry experts, we have the knowledge and the skills to deliver outstanding results.

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50% Digital Marketing Agencies
20% PPC

Strategy & ROI

Where Mission Meets Value

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NSC Bose Rd, Ramchandrapur, Narendrapur, Kolkata

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25+

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$25-$49/hr

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$0+

From strategic planning to execution, Strategy & ROI can help you with all. Whether it's SEM or web design & development, we have you covered.

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40% Digital Marketing Agencies
20% PPC

Indglobal Digital Pvt. Ltd.

Ecommerce Development

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99 Wall Street, Suite 2605, New York

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51 - 200

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$100-$149/hr

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$5,000 - $10,000

25% Digital Marketing Agencies
20% PPC

Skyrocket digital agency

A digital agency in Vancouver to secure your KPIs

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301-560 Beatty Street, Vancouver

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20 - 50

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$150-$199/hr

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$5,000+

Skyrocket is an innovative and results-driven digital agency in Vancouver. With a steadfast commitment to securing your key performance indicators (KPIs) through exceptional processes, we empower CMOs and in-house marketing teams to thrive in the ever-evolving digital landscape. With over a decade of experience, our team of digital nerds possesses an unrivaled understanding of the latest trends, technologies, and channels. We are at the forefront of the industry, guiding you through the complexities of digital transformation with unwavering expertise and confidence. At Skyrocket, we transcend the role of a traditional agency. We are catalysts for change, propelling your aspirations into tangible realities. With our deep industry insights, emotional engagement strategies, and clear understanding of your unique needs, we drive impactful transformations across sectors globally. Curiosity is our driving force, as we continuously explore the path less traveled and pursue learning at every turn. Thoughtfulness is ingrained in our approach, as we think deeply, communicate intentionally, and care for one another, our partners, and ourselves. We are driven by the pride of realizing your full potential and are unafraid to disrupt the norm, stepping outside the box to recommend what is necessary. Choose Skyrocket as your digital partner, and experience the passion, innovation, and unwavering dedication that define our agency. Together, we will propel your digital marketing efforts to new heights, ensuring your success and solidifying your position as a trailblazer in your industry.

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25% Digital Marketing Agencies
20% PPC

Raza Technologies

Best Home Service Marketing Company

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Main New York, Buffalo

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0 - 10

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$25-$49/hr

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$500 - $50,000

Raza Technologies, a leading digital marketing firm, delivers outstanding digital marketing services dedicated specifically to home service companies. We have expertise in offering customized internet marketing solutions for solar, plumbing, HVAC, roofing, electricians, and garage repair services.

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25% Digital Marketing Agencies
20% PPC

ARS WEBTECH

we build partnerships for success.

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Business Bay, Dubai

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5 - 15

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$25-$49/hr

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$10,000 - $50,000

ARS Webtech, based in Dubai, UAE, is your go-to partner for cutting-edge digital solutions. From bespoke mobile app development to responsive website design, web portal creation, and dynamic e-commerce solutions, we cover the entire digital spectrum. Our passionate team, driven by excellence and innovation, specializes in crafting top-notch mobile applications. But we're not just about apps; we're your holistic digital solutions provider. Beyond mobile apps, we excel in creating responsive websites, user-friendly web portals, and robust CMS development. In the realm of e-commerce, we don't just facilitate transactions; we create digital storefronts that enhance user experience and drive business growth. As a comprehensive digital agency, we offer end-to-end digital marketing services, including SEO, SEM, SMM, ASO, email marketing, and content writing. Whether you're a startup or an established enterprise, ARS Webtech is committed to helping you harness the full power of digital technology to achieve your goals. Our dedication to quality, creativity, and client satisfaction sets us apart, making us the trusted partner for businesses looking to thrive in the digital era. Join ARS Webtech for more than just apps; join us for a complete suite of digital opportunities. Let's build success together in the dynamic landscape of the digital world.  

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25% Digital Marketing Agencies
20% PPC

Digital Professionals IE

One-Stop Solution For All Your Business Needs.

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1 - 50

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$25-$49/hr

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$10 - $100

Digital Professionals is a full-service digital agency based in Ireland, specializing in logo design, webseite design, digital marketing, and app development. We offer a wide range of services, including SEO, social media marketing, PPC, eCommerce solutions, and custom branding. Our agency focuses on delivering ROI-driven strategies, timely project completion, and long-term client partnerships. We also support businesses in leveraging Ireland's Local Enterprise Office scheme for online growth. Our mission is to help businesses grow through innovative and effective digital solutions tailored to the Irish market.

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25% Digital Marketing Agencies
20% PPC

Carina Softlabs Inc.

We Design Experience

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10/2, 2nd Floor, Shree Mahadeo House, near Hotel Surya, South Tukoganj, Indore

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50 - 99

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$100-$149/hr

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$1,000 - $50,000

Carina Softlabs Inc., having its presence in India and Miami, specialises in creating Top Notch Video Games, Websites, and Mobile Applications alongside Digital Marketing Solution to boost the business growth. We are one of the trusted game development companies among our clients. We provide an end to end solution for 2D, 3D, 2.5D Game Development & AR/VR Application Development. Our primary focus is to bring our clients' different ideas to life by understanding their needs and delivering custom solutions that reflect every aspect of their vision. Over 13 years we have successfully delivered 50+ Game Development projects, 200+ Digital Marketing Projects & 700+ Web & Mobile Development Projects. Our Expertise: Game Development - Game Types: 2D, 3D, AR/VR games for mobile, console, desktop, and WebGL platforms. - Engines & Programming: Proficiency in Unity, Unreal Engine, C#, and C++ for game development and Publishing. - Platforms: Mobile game development for iOS and Android, console and desktop game development. - UI/UX & Design: Expertise in level design, texturing, modelling, rigging, animations, VFX, UI/UX, and world creation. Web Development - Frontend Development: Expertise in HTML, JavaScript (JS), and TypeScript (TS). Proficiency in frameworks like React.js, Angular, and Next.js for building dynamic user interfaces. - Backend Development: Skills in Node.js and Nest.js, empowering robust server-side applications. - Database Management: Utilization of MySQL for structured data storage. Proficiency in Sequelize ORM for efficient database interactions. Expertise in MongoDB for flexible and scalable NoSQL database solutions. Mobile App Development - Front-End Development: Proficiency in Swift, Dart, Objective-C, Java, Kotlin, Python, and JavaScript for creating engaging user interfaces. - Backend Development: Expertise in Node.js, Python, Ruby, PHP, Java, and Laravel for robust server-side development. - UI/UX Design: Mastery in Sketch, Figma, and Adobe XD for crafting intuitive and visually appealing designs. - Frameworks: Utilisation of React Native, Flutter, or Xamarin for developing efficient and cross-platform applications. - IDE (Integrated Development Environment): Work proficiency with Android Studio, VSCode, and Xcode for comprehensive development environments. Digital Marketing - Search Engine Optimization (SEO): Proficiency in optimising content and websites to improve search engine rankings. - Pay-Per-Click (PPC) Advertising: Expertise in running paid advertising campaigns on platforms like Google Ads, Bing Ads, etc., for instant visibility and targeted traffic. - Social Media Marketing (SMM): Leveraging various social media platforms for effective marketing campaigns. - Search Engine Marketing (SEM): Running paid advertising campaigns to enhance online visibility. - Email Marketing: Proficiency in using email campaigns for customer engagement, retention, and conversion. - Content Marketing: Skills in creating valuable and engaging content to attract and retain a target audience. Why Choose Carina Softlabs? - Trusted for 2D, 3D, and AR/VR game development. - Helped 200+ companies with effective digital promotion strategies. - Built user-friendly software for Public Sector Undertakings. - 13+ Years of Industry experience. - Developed 200+ websites, 100+ mobile apps, and mobile/pc games. - Ranked among Madhya Pradesh's Top 10 Digital Marketing Agencies - Highly skilled and dedicated developers from India & USA. Rewards & Recognitions: - Recognitions include Times of India Entrepreneur Award (2nd runner-up), "Most Innovative Technology Company" nomination, #2 ranking in Leaders of Tomorrow Awards & Conclave 2020. - CEO awarded Indian Achievers Forum's "CEO of the Year 2021." - Director honoured with "Women of Substance Awards 2023, Delhi" and recognized at "International Eminence Excellence Awards 2023, Dubai. - Top 10 Digital Marketing Agencies in Madhya Pradesh by Digital Scholar.

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20% Digital Marketing Agencies
20% PPC

Unify Wizards

We Take Pride in Transforming Ventures into Brands

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5 Sergeant Way, Stafford, England ST17 0WE, GB, Stoke on Trent

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20 - 50

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< $25/hr

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$5 - $10

  Elevate your online presence with our top-tier digital marketing agency, delivering unparalleled services in the UK. From strategic campaigns to result-driven SEO, we specialize in crafting tailored solutions that resonate with the UK market. Our team of experts ensures your brand stands out amidst the digital noise, driving measurable success and enhancing your market reach. Choose us for the best-in-class marketing services that promise a dynamic and effective approach to propel your business to new heights in the ever-evolving landscape of digital marketing.

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20% Digital Marketing Agencies
20% PPC
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1 - 20

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$200-$300/hr

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$5,000 - $10,000

HMLC is a prominent branding agency based in Gurgaon, India. Specializing in brand strategy and development, the agency offers a range of services aimed at creating and enhancing brand identities. Known for its innovative approach and tailored solutions, HMLC helps businesses establish a strong presence in the market and effectively communicate their brand message.

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20% Digital Marketing Agencies
20% PPC

DgCrux Technology Pvt. Ltd.

We look forward to helping you achieve success in the digital world!

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108, Tower- 16, Janaadhar shubha phase-2, Attibele-Anekal road, Bengaluru, Karnataka 562107, Anekal

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25 - 50

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< $25/hr

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$600+

At DgCrux, we understand that the digital landscape is constantly changing, and we strive to stay ahead of the curve. Our team of experienced and knowledgeable digital marketers will create and implement effective strategies to maximize your online presence and help you reach your goals. We offer a wide variety of Digital & IT services, We’re committed to providing outstanding customer service and delivering results that exceed your expectations.

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10% Digital Marketing Agencies
20% PPC

Pvtaan

Best Web Development and SEO Company

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D-151A 1st, Metro Station, Gate, Street No 5, Veer Savarkar Block, Block U, Laxmi Nagar, New Delhi

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52 - 60

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$25-$49/hr

Inside Service Listing

$100+

Pvtaan has achieved something big! We've been named the Best Digital Marketing, SEO, SMO, and Web Designing Company in Delhi, India for 2024. We offer a bunch of services like SEO, PPC advertising, social media marketing, content marketing, email marketing, and website design and development. Whether you're a small business or a big one, we're here to help you shine online and connect with your customers easily. Pvtaan is your go-to place for all things digital marketing!

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10% Digital Marketing Agencies
20% PPC

Brandoost

#1 Top Digital Marketing Agency

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Jiwali Bazar, Rewari

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100 - 150

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< $25/hr

Inside Service Listing

$500 - $5,000

Brandoost is a full suite of digital marketing that offers a number of services like SEO services, YouTube marketing services, SMM services, Local SEO Services, Link building services, PPC services, SMO services, App store optimization, ORM services, CRO services, Content marketing services, Mobile SEO services, Web design & development services to drive more conversions, better consumer engagements, and to enhance online presence. It’s really been a pleasure for us to serve a number of clients all over the world.  

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100% Digital Marketing Agencies
10% PPC

NounQ Technologies

Quality Marketing

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No,8 Sokkanadhar street, Thiru Nagar, Madurai

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50 - 90

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$25-$49/hr

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$1,000 - $4,000

NounQ is the best Digital Marketing Company in India. As a leading Digital Marketing Agency, we offer end-to-end online marketing services like Search Engine Marketing, Search Engine Optimization, Social Media Optimization, and Marketing, Local SEO, Email Marketing Services, Content marketing, Pay Per Click, Online Reputation Management, and Analytics/Reporting Services. NounQ Technologies help in the digital transformation of business by creating a brand identity for your product and services.  

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100% Digital Marketing Agencies
10% PPC

Verma Graphix

A Navigator of Your Business

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Shahdra, Delhi, New Delhi

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12+

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$300 </hr

Inside Service Listing

$10,000 - $200,000

Verma Graphix prioritizes creativity, integrity, collaboration, and customer satisfaction, shaping its interactions with clients, partners, and team members.

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100% Digital Marketing Agencies
10% PPC

Azarian Growth Agency

Empowering startups to scale by building data-driven growth engines.

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350 north Glendale avenue Suite #b165, Glendale

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10 - 20

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$100-$149/hr

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$25,000 - $50,000

Azarian Growth Agency is a full-funnel growth agency specializing in delivering tailored growth strategies for businesses across various industries. In six years, Azarian Growth Agency has raised over $269.1 million for our clients, showcasing our impactful, data-driven strategies. Our approach has efficiently directed $40M in ad spend to maximize ROI. The Agency offers various services, including Paid Advertising, SEO, Conversion Optimization, and Email Marketing. 

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100% Digital Marketing Agencies
10% PPC

GrowthKings

Internet Marketing Agency

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2000 Argentia Rd 3, Suite #400, Mississauga

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1 - 10

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< $25/hr

Inside Service Listing

$500 - $2,000

Welcome to GrowthKings, your premier Digital Marketing Lead Generation Company in Canada. Elevate your online presence with our top-notch services, including SEO, Google Ads & Facebook Ads, Website Maintenance, Website Design, Content Marketing, and Brand Building. Drive growth with us!

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100% Digital Marketing Agencies
10% PPC

Digital Success

Leading the Way in Digital Growth.

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2001 Ross Ave Suite #700-140, Dallas

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50 - 100

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$50-$99/hr

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$1,000 - $5,000

Digital Success has helped clients from various industries with our strategies, like SEO, to dominate the Google results page and sustain their rankings. PPC management is an evolving and demanding skillset that requires experience to ensure every opportunity is taken advantage of. And we use programmatic advertising to do the following: reach a competitor’s customer base, fence geographical area, target past customers through a company-provided database. We reach the right customer at the right time with programmatic. We use social media as a tool to enable businesses to find, connect, and engage with their target audiences.

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100% Digital Marketing Agencies
10% PPC

Adroit

Marketing Strategy Expertise with a Personal Touch We’ve got it from here.

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1257 E 520 S, Provo

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5+

Inside Service Listing

$100-$149/hr

Inside Service Listing

$2,000+

Adroit is a strategy-oriented marketing agency that draws a clear line from your marketing investment to your revenue, which gives small and mid-size businesses the freedom to focus on what they do best. When you trust your marketing partner, you can afford to take the risks you want to take.

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50% Digital Marketing Agencies
10% PPC

WebSmarT IT Solutions - Sharjah

Accelerating Your Digital Triumphs, Click by Click!

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Sharjah Publishing City, Business Center - Free Zone - Al Zahia - Sharjah - United Arab Emirates, Sharjah

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1 - 50

Inside Service Listing

$25-$49/hr

Inside Service Listing

$5,000 - $10,000

Websmart IT Solutions is a leading digital marketing company headquartered in Sharjah, established in 2017. They specialize in providing end-to-end digital solutions tailored for businesses ranging from startups to corporate organizations. Their services encompass a wide array of digital marketing strategies such as SEO, PPC, SMM, content marketing, and email marketing. Additionally, Websmart IT Solutions excels in website design and development, offering customized WordPress solutions and e-commerce development. They also provide domain and hosting services, WordPress customization, Google AdWords management, graphics design, branding, print services, and video production. With a commitment to serving clients globally, Websmart IT Solutions ensures that geographical boundaries do not hinder digital success. They boast a diverse clientele across various industries and countries, reflecting their dedication to delivering top-notch results. The team at Websmart IT Solutions consists of experienced professionals who are passionate about realizing clients' online goals through innovative solutions and collaborative partnerships

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50% Digital Marketing Agencies
10% PPC

Beta Byte Technologies

Give Your Dreams Tech Wings

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Office A-306, 3rd Floor, Bestech Business Tower, Sec 66, Mohali, Punjab, Mohali

Inside Service Listing

15+

Inside Service Listing

$25-$49/hr

Inside Service Listing

$15,000+

Beta Byte Technologies has been your trusted software specialists for more than 14 years! Our wide-ranging services include Mobile App Development, UI/UX Design, Web Design and Development, Digital Marketing, and customized ERP and B2B Software designed specifically for School Management, Homeopathy Clinics, and tailored solutions for Nidhi and NATC societies. Dedicated to transforming your digital presence, we're here as your steadfast tech partner, guiding you to unparalleled success in the digital world. Let's commence on this journey of transformation together!

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50% Digital Marketing Agencies
10% PPC

Sketchish

Innovative UI/UX Design Agency & Digital Marketing Agency

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401-402, Palak Prime, Ahmedabad

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5 - 9

Inside Service Listing

$25-$49/hr

Inside Service Listing

$1,000 - $5,000

Sketchish is a global UI/UX design and digital marketing agency based in Ahmedabad, India. They specialize in creating digital products and experiences that are both functional and aesthetically pleasing. Their services include UI/UX design, branding, design systems, mobile and web app development, product engineering, and strategic digital marketing solutions. With over 15 years of experience, Sketchish has successfully delivered more than 4000 projects to over 300 clients worldwide, engaging over a million users. What sets Sketchish apart is their human-centered design approach and collaborative partnerships with clients. They focus on understanding client needs and delivering solutions that resonate with end-users. Their commitment to honesty, transparency, and skill has resulted in a high client retention rate, with 92% of their clients returning for additional projects. Testimonials from clients like Yun K. from GoDaddy and Ryan K. from InAccord highlight Sketchish’s rare combination of engineering and design skills, responsiveness, and professionalism.

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50% Digital Marketing Agencies
10% PPC

City &Talent

First-of-its-kind Digital Marketing House

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3rd Floor, Apollo Apt, Station Rd, near Woodland Cinemas, above Swara Hospital, Doghar Pada, Vartak Ward, Virar West, Virar, Maharashtra 401303, Virar

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50 - 500

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$25-$49/hr

Inside Service Listing

$1,000 - $5,000

City &Talent is a leading Digital Marketing Agency in Mumbai, specializing in Website development, UI & UX, Graphic Design, SEO, Social Media Marketing, and Chatbots. Our team of talented professionals offers comprehensive solutions to help businesses thrive in the digital age. We focus on creativity and innovation and are dedicated to helping our clients achieve their online marketing goals. Ready to boost your business online presence? Call 99603 95351 or visit our website to get started now!

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50% Digital Marketing Agencies
10% PPC
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What is meant by a PPC service?

To understand what a PPC agency does and its services, let us first understand what PPC means. PPC or Pay-per-click is a model of internet advertising where the advertiser has to pay the search engine or site a certain amount of fixed fee every time a user/visitor clicks on their advertisement. Simply put, the advertiser has to pay only when a user clicks on their advertisement. An example of PPC advertising is search engine advertising, the most popular form of PPC advertising. Advertisers bid for ad placement in search engine advertising, typically through sponsored links via search engines such as Bing or Google. Essentially, the PPC advertising model is a way of buying visits to an advertiser's site rather than organic visits. So why is PPC advertising on the rise, and what are the reasons behind its immense popularity with advertisers?

With digital marketing becoming extremely popular daily, more companies are jumping on the digital advertising bandwagon. It has led to mushrooming of advertisements for products and services to which internet users are exposed. This increased level of competition in the digital advertising medium has led to the need for a more effective and targeted manner of reaching out to potential customers. It is where pay-per-click comes in. So, what are the benefits of PPC advertising and the reasons behind its immense popularity?

Implementing the pay-per-click model of digital marketing has a multitude of benefits, namely,

  • Cost effective: PPC advertising is one of the most cost-effective digital marketing models. In this model, advertisers only pay for clicks instead of reach or ad impressions making the return on investment high. Also, since it gives the clients complete control over the ad placements and targeting, it provides better control over the budget.
  • Instant Results: Even though there are several methods of digital marketing to target and draw customers to a website, the PPC model is one of the most effective in terms of the time taken to deliver results. Implementing pay-per-click can fetch instantaneous results, unlike SEO methods, which are more of a long-term project.
  • High ROI:  ROI is high for PPC advertising since this model targets customers who are actively searching for that product or service. For instance, if the cost of paying for a particular click is $5 and the customer purchases $100, the company sees a positive ROI.

So, what is the role of a PPC agency, and how do they help in a PPC advertising campaign?

A PPC management agency will implement and look after the whole PPC ad campaign for their clients. The role of a PPC agency can be broadly divided into three steps,

  • Setting up the campaign: The first and key step is to set up the campaign properly. The agency must understand its client's business goals, requirements, and target audience. The setting up process will involve budgeting, keyword research, audience demographic targeting, conversion tracking, bid strategies, AD placements, dynamic ad targets, landing page, setting up KPI parameters to track the performance, etc.
  • Monitoring: Once the PPC campaign has been set up and launched, the next step is monitoring the campaign to ensure no glitches.
  • Reporting: One of the PPC management service's crucial responsibilities is reporting on the ad campaign to the client. Reports are prepared and customized based on the pre-decided KPIs and regularly delivered to the clients so the client can track the campaign.
  • Campaign Optimization: Another primary responsibility of the PPC management service is optimization. It involves actively monitoring the campaign and making necessary changes to make it more effective and improve performance.

What are the top signs that you need to hire a PPC agency?

The key indications that it is time to hire a top PPC agency to take charge and implement your PPC campaign are,

  • Current PPC strategy is not yielding results: If your current in-house strategy is underperforming or does not yield the desired results, it may be time to outsource the PPC campaign to a professional PPC management agency. They can help streamline the campaign and make it more effective.
  • Lack of resources: If your company does not have the time or the resources to hire and train PPC campaign experts or if it is not viable to have an in-house PPC campaign team, then hiring a PPC agency will be the right answer.
  • Increase in advertising budget: An increase in the marketing budget does not guarantee better growth or leads for a campaign. The key is to ensure that the funding is allocated and spent efficiently. And this can be done with the help of a professional PPC ad agency.
  • Rebranding: If your company is looking to rebrand or reposition itself in the market or launch a new line of products and services, it may be the right time to hire a PPC service company to help fetch better results.
  • Increase in competition: If there is increased competition in your domain or sector and a flurry of new entrants, it will be wise to hire a PPC agency to help consolidate your company's position by bettering your PPC strategy.

Hiring a top PPC advertising agency is a huge decision given that it involves spending a significant portion of your marketing budget on it; however, hiring a top PPC agency can also help do wonders for your firm.

What are the benefits of hiring a PPC marketing agency?

Going with an experienced and top PPC marketing company to handle your PPC campaign can bring several benefits apart from a well-strategized and curated PPC campaign. Some of the benefits are,

  • Experience and Skills: By hiring a top PPC agency, you get to work with experienced PPC experts with the relevant skills, experience, and years of experience and expertise required to pull off a PPC campaign.
  • Optimization of time:  Hiring a PPC agency to handle your ad campaign instead of doing it in-house can help you save a lot of man-hours and resources. PPC campaigns must be constantly monitored and optimized in terms of updating the keywords or changing the placement of ads. Outsourcing this to an external agency can help you save a lot of time and resources.
  • Result driven: Deciding to do the PPC campaign in-house with your company's team may involve a lot of trial and error, resulting in an underutilization of resources. Opting to go with an experienced PPC company can help solve this problem.
  • Scalability Factor: One of the most significant advantages of hiring a PPC agency is that you can scale up or scale down your ad campaign according to the needs and requirements of your business. It may not be feasible if you do it with an in-house team.
  • Focus on core business: Outsourcing the PPC ad campaign can help you and your company focus on your core business activities and strategies.

Key points to keep in mind before hiring a PPC consultant

Hiring a PPC consultant to implement and manage your PPC ad campaign is a huge decision. Here are some of the tips and pointers to keep in mind before you hire a consultant,

  • The Profile of the Agency: Factors such as the number of years the agency has been in business, their clients, their team, and their qualifications and experience are also important factors to be considered.
  • Success stories: It is essential to consider if the agency has worked with clients and projects similar to yours and the outcomes. Client testimonials and reviews are crucial aspects to be taken note of.
  • Services offered: Clients should clearly understand the services the agency provides before entering into a contractual agreement. In addition, it is necessary to understand the strategy the company will undertake and the allocation of budget and resources.
  • Tools & Technologies used:  It is essential to ensure that the agency of your choice is using the latest tools, methods, and technologies to implement and run your PPC campaign.
  • Advanced Quote: Cost is an essential factor that needs to be considered before making any key business decision. It is always wise to go with a PPC agency that provides you with a quote in advance and a breakup of the quote, if possible so that it is easier for you to make decisions in the future.

Hiring the best pay-per-click that suits your needs and requirements can play a huge role in deciding whether your PPC campaign succeeds. Therefore, it is crucial to take into consideration these factors before going ahead with the decision.

Estimating the cost of your PPC campaign

The cost of hiring a top PPC agency to implement and run your pay-per-click campaign will depend upon several factors. For example, the determining factors of the price could be the nature and complexity of the project, the size of your company, the experience, and expertise of the agency and the team working on the project, the duration of the campaign, goals, and the KPIs of the project amongst other factors.

The billing structure can also vary depending from agency to agency. While some PPC agencies bill on an hourly basis, some do it monthly, whereas some companies charge a lump sum on a project basis. Finding a company whose billing structure works well with your finances is essential. The average rate charged by a PPC agency in the US is around $152 per hour, while medium and small enterprises spend about $ 9000 -$ 10,000 monthly to run a PPC campaign. With cost always being an important determinant, it is important to consider the factors that affect the overall cost of the campaign.

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