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Top PPC Companies | 2024

With the digital advertising space becoming more and more popular with businesses, the competition to grab the attention of internet users has also drastically increased. Hence nowadays, there is a need for a more nuanced and targeted method of attracting viewers to the company’s website and generating leads. And that’s where the PPC model of internet marketing or pay-per-click model comes in. The PPC model helps focus our resources on solid leads and helps increase the return on investment on your marketing campaign. With many advantages, the pay-per-click advertising model is fast becoming one of the most popular digital marketing methods.

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Best PPC Companies | Top Pay Per Click Agencies

Ijona Technologies

Mobile App Development Company in UAE

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Ijona Technologies FZC-LLC Business Centre, Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates, Sharjah

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200 - 250

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$25-$49/hr

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$5,000+

Ijona Technologies, a leader in digital solutions, welcomes you to elevate your business journey. With over 10+ years of proven success, we empower networks, clouds, & apps. Ijona offers comprehensive IT resource augmentation and business process outsourcing with over 200 clients from 20+ countries, providing end-to-end support in web and mobile app development, resource augmentation, data management, eCommerce, and online marketing services. We proudly partner with MEGACOUNT, AWS, Veeam, Adobe, Lenovo, Logitech, Megacount, and Microsoft, while maintaining ISO certification. Serving clients in the UAE,USA, and worldwide.

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10% Digital Marketing Agencies
40% PPC

Red Sparrow Digital

Web, SEO & Digital Marketing Agency in Bangladesh

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Block # C, Besides of Banani New Post Office, House#105, Suite # B3, Rd No 13A, Dhaka 1213, Dhaka

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30 - 50

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< $25/hr

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$400 - $500

Red Sparrow Digital, the best digital marketing agency in Dhaka Bangladesh, offers comprehensive and top-notch 360 digital marketing services, including web design and development service, professional search engine optimization (SEO) service, social media marketing (SMM) service, content development service, Facebook and Google advertising service, graphic and video editing service, lead generation service, back-office support, and more. As one of the best SEO agencies in Bangladesh, Red Sparrow Digital is dedicated to enhancing the website's online presence, which drives results. Red Sparrow Digital stands as the best digital marketing company in Bangladesh by ensuring 360° digital marketing solutions for small, medium, and large businesses and is committed to empowering businesses and individuals to achieve their full potential by crafting customized digital strategies that align perfectly with their specific needs with a focus on driving The correct spelling is businesses success through data-driven strategies. Since our establishment in 2019, Red Sparrow Digital has been at the forefront of design and technology. We continuously push the boundaries of creativity to deliver amazing client results. Our holistic approach takes you on a complete journey, guiding you through implementing and tracking your digital marketing strategy. We tailor our services to your unique business needs, ensuring your online presence flourishes. We understand the critical business areas, and our priority lies in analytics, audience targeting, and data management. By leveraging our prominent data-related discipline, we ensure your business experiences effective growth through compelling digital experiences. Our cohesive long-term plan, backed by executive support, drives us to pioneer new and innovative technological solutions. Our goal is to become a leading name in helping businesses to find comprehensive solutions by focusing on technology and social good to stay ahead. We don't sell products; we solve the pain.

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10% Digital Marketing Agencies
40% PPC

Digitalwebkrida

Web Development & Digital Marketing Company | Digital Web Krida

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New York, United States, New York

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0 - 25

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$100-$149/hr

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$15 - $20

Embark on a journey of success with Digital Web Krida, the Web Development & Digital Marketing Company offering a wide range of high-quality services. Contact Us Now.

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10% Digital Marketing Agencies
40% PPC

Aqlix IT Solutions Pvt Ltd

We Aim To Improve The Quality Of Our Products While Simultaneously Reducing Costs

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59, Kalka - Shimla Rd, Kalka, Tagrakali Ram, Kalka

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11 - 50

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$25-$49/hr

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$25+

Aqlix was created to empower businesses worldwide with high-end technology solutions to help them grow exponentially. We offer unparalleled services in the areas of Outsourced Product Development, Custom Software Development, Oracle APEX Development, ERP & CRM solutions, Virtual Resources on Demand, Website Development, Mobile Application Development, and Digital Marketing. Dedicated to customer satisfaction, our talented, tech-savvy team leaves no stone unturned. Technology isn’t just something we know; we understand how to make the most of it. We orchestrate people, systems, processes & technology to bring advancement to your business.

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10% Digital Marketing Agencies
40% PPC

Melleka Marketing, LLC

Melleka Marketing | A Top Rated Digital Marketing Agency

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121 Lexington, SUITE 503B Glendale California 91203, Glendale

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0 - 50

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$50-$99/hr

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$100 - $500

Melleka Marketing is a digital marketing agency offering services such as PPC campaigns, website design, public relations, content marketing, TikTok ads, Google ads, email campaigns, and more, all at an affordable cost. They emphasize results-driven strategies and quick turnaround times for project completion.  

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100% Digital Marketing Agencies
25% PPC

F3Clicks

Fueling Your Digital Growth with Precision

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704 Sakar-9, Old RBI, Ashram Road,, Ahmedabad

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1 - 25

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$25-$49/hr

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$100 - $1,000

F3Clicks is a leading Digital Marketing Agency in Ahmedabad, dedicated to fueling your business growth with precision. We specialize in driving targeted traffic, enhancing online visibility, and maximizing ROI through innovative strategies. Whether you're looking to boost your social media presence, improve SEO, or run effective ad campaigns, F3Clicks has the expertise to take your business to the next level. Trust us to transform clicks into loyal customers and measurable growth.

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100% Digital Marketing Agencies
25% PPC

X-Marketing

X-factor of your brand's success.

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Kyivska Street, Lviv, Lviv Oblast, Ukraine, L'viv

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2 - 9

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$25-$49/hr

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$1,000+

X-Marketing is your partner in digital growth, dedicated to turning untapped opportunities into real success. As a full-service agency, we’re committed to elevating your business through customized marketing strategies. Recognizing that every business is unique, we offer a wide range of services, from SEO and social media marketing to PPC and targeted LinkedIn and Upwork campaigns. Our approach is holistic, ensuring our strategies align with your specific goals. Our expert team collaborates closely with you to drive traffic, convert leads, and deliver measurable results. Whether you’re a startup or an established enterprise, X-Marketing is here to help you reach new heights in the digital world.

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100% Digital Marketing Agencies
25% PPC

The SEOLogists

Maximize marketing efforts with the #1 SEO Agency

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10 - 50

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$25-$49/hr

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$1,000 - $5,000

The SEOlogists, Your Searchlight Specialist- Cracking the code on the latest search algorithm updates is our specialty. As your team of SEO, we'll decipher the mysteries of Google, Bing and other engines to map out strategies that ranks your content at the top.

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100% Digital Marketing Agencies
25% PPC

Digitalzoop

Digital Marketing Agency

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Suite 9, 22 Lexington Drive Bella Vista, NSW 2153, Sydney

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2 - 9

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$100-$149/hr

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$200 - $500

Online Marketing is now easy with Digitalzoop Digital marketing agency. We are a leading digital marketing agency based in Sydney, serving the world with our innovative ideas, real business marketing solutions, and strategies! We provide SEO, PPC, Google Ads, Social Media, Web Design & E-Commerce.  

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50% Digital Marketing Agencies
25% PPC

Infinity Hub

Digital Transformation Company,Erode,Tamil Nadu

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No 142/4, 2nd floor Perundurai road, Opp to Sakthi mahal, Erode - 638011, India., Erode

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100 - 200

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$50-$99/hr

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$70 - $100

We’re the Digital Transformation Company who cares about each organization’s journey. Over the past decade, we’ve honed our expertise in crafting remarkable brands and experiences. Our complete suite of services including Digital Transformation, Business Automation, and Marketing seamlessly intertwines to guide your organization towards a future of digital excellence. A digital transformation mission is still a dream for many businesses and industries. At InfinityHub, we break the complexity that could hold organizations from entering the new dimension of the Digital World, all while maintaining a sense of humor that could even make a robot laugh! Our vision at InfinityHub is to be the superior guiding star in the digital universe, illuminating pathways to innovation and driving unparalleled success for every partner we are privileged to serve, all while keeping everything full of laughter, because after all, the journey should be as enjoyable as the destination!

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50% Digital Marketing Agencies
25% PPC

iCore Singapore

Your Trusted IT Solutions Partner

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41A Bedok Ria Crescent #01 - 28 Stratford Court Singapore, Singapore

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20 - 30

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< $25/hr

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$500 - $50,000

iCore.sg stands as a beacon of innovation and excellence in the digital realm, offering a comprehensive array of services designed to elevate businesses across various industries. Founded on a commitment to quality, creativity, and client-centric solutions, iCore.sg has established itself as a trusted partner in navigating the complexities of the digital landscape. Services Offered At iCore.sg, we specialize in delivering tailored digital solutions that cater to the specific needs and aspirations of our clients. Our core services include: Web Development and Design: Crafting visually stunning and functionally robust websites that enhance user engagement and reflect brand identity. Digital Marketing: Strategizing and executing effective digital marketing campaigns encompassing SEO, PPC, social media, and content marketing to boost online visibility and drive conversions. E-commerce Solutions: Developing scalable and secure e-commerce platforms that optimize sales channels and streamline the customer buying journey. Mobile App Development: Creating intuitive and responsive mobile applications that deliver seamless user experiences and extend brand reach. Creative Design: Designing captivating visuals and branding materials that resonate with target audiences and strengthen brand recognition. Mission and Values Our mission at iCore.sg revolves around empowering businesses to thrive in the digital era through innovation, collaboration, and unwavering dedication to excellence. Key pillars of our mission include: Innovation: Pioneering new technologies and strategies to stay ahead of industry trends and deliver cutting-edge solutions. Client-Centric Approach: Building long-term partnerships with clients by understanding their unique challenges and goals, and providing customized solutions that drive tangible results. Integrity and Transparency: Upholding the highest standards of integrity, transparency, and ethical conduct in all our interactions and operations. Portfolio Highlights Our portfolio showcases a diverse range of successful projects across various sectors, demonstrating our expertise and versatility in delivering impactful digital solutions. Each project is a testament to our commitment to achieving client success through: Proven Results: Highlighting measurable outcomes and success stories from our collaborations with businesses of all sizes. Client Testimonials: Sharing feedback and endorsements from satisfied clients who have benefited from our strategic insights and solutions. Industry Expertise: Serving clients across sectors including retail, hospitality, healthcare, education, and more, with solutions tailored to meet industry-specific challenges and opportunities. Conclusion At iCore.sg, we are more than just a digital agency; we are your dedicated partner in harnessing the power of digital technology to propel your business forward. Whether you are looking to establish a strong online presence, enhance customer engagement, or optimize operational efficiency, iCore.sg is here to transform your digital aspirations into reality. Contact us today to embark on a transformative journey towards digital excellence with iCore.sg.

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50% Digital Marketing Agencies
25% PPC

Skyram Technologies

Skyram Technologies is one of the most trusted Digital Marketing Agency across the globe.

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15 - 40

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N/A

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$0+

Skyram Technologies is your gateway to unparalleled digital marketing excellence. As the best digital marketing company in India, with a strong presence in Hyderabad, Bangalore, Kolkata, Pune, Mumbai, Chennai, Delhi, Ahmedabad, Nagpur and Bhopal. We are your trusted partner in navigating the ever-changing digital landscape. With a relentless commitment to innovation and excellence, we have established ourselves as a trailblazer in the digital marketing landscape. As the leading digital marketing agency in India, Skyram Technologies offers a comprehensive suite of services tailored to meet your business objectives. Our team of experts harnesses the power of data-driven strategies, cutting-edge technology, and creative ingenuity to deliver exceptional results. At Skyram Technologies, we understand that each client is unique, and we craft customized solutions to ensure your brand's success.

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50% Digital Marketing Agencies
25% PPC

Blunt Soft LLC

Blunt Soft is the best digital services provider!

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16192 Coastal Hwy,, Newark

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5 - 10

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$50-$99/hr

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$5,000 - $100,000

Blunt Soft is an eminent digital service company, working artistically to provide ingenious solutions to our clients across the globe. With our state-of-the-art website design & development solutions with the finest SEO services, we are converting businesses into brands.

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40% Digital Marketing Agencies
25% PPC

PromotEdge - Branding & Digital Marketing Agency

Digital Marketing Agency, real estate digital agency, video production services,

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508, Ambuja Neotia EcoCentre, Sector V, Kolkata

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50+

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< $25/hr

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$3,455 - $5,979

Kolkata-based top-notch digital marketing agency in India, Promotedge offers you the best online branding, advertising, web design and development solutions. Established in 2016 we deliver the best service to take your business to the next level. With our online marketing strategies and audio-visual services, we serve our clients at the most cost-effective price point. We use effective communication techniques to meet our client's expectations. Here at PromotEdge we build brand with creativity and perfection. Using the best tools to engage with the target audience and an experienced team of web developers and digital marketers we take your brand to the road of success. From strategy consulting, creative designing, and public relations, to PPC we cover all aspects of digital marketing. Interested to know more about us? Then visit our official website.

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40% Digital Marketing Agencies
25% PPC

EvenDigit

Digital Marketing Compny

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Workie, Red Square Tower, LG Floor, Opp C21 Mall, Indore, Indore

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50 - 100

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$25-$49/hr

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$500 - $1,000

Founded in 2009, EvenDigit is a rapidly growing SEO agency coming from the heart of India. Philosophy: Our name is derived from the 2 core philosophies Fairness and Growth. ‘Even’ symbolizes transparency, ethics, and honesty in everything we do which sums it up to ‘Fairness’. While ‘Digit’ signifies flourishing, evolving and blossoming businesses that we make, thus making you ‘Grow’. Presence: We have a proud presence in 2 of the major business hubs of the world with offices in Houston, Texas and London, UK. What We offer: High availability Trust and Transparency Ease and Comfort of Communication Flexible timings in managing customer accounts Direct communication with our experts Well defined processes and documentation Value addition to marketing plans Full confidentiality of business strategies and plans.

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40% Digital Marketing Agencies
25% PPC

Brand Diaries

Brand Diaries

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429, JMD Megapolis, Sec 48, Gurgaon, Gurgaon

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0 - 50

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< $25/hr

Inside Service Listing

$100+

40% Digital Marketing Agencies
25% PPC

Kreative Comrade - The Idea Republic

One Stop Media Solution

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1+

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N/A

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$0+

Kreative Comrade - The Idea Republic are dynamic entities specializing in providing innovative marketing solutions. Kreative Comrade focuses on IT services, delivering cutting-edge digital strategies and solutions to businesses, while The Idea Republic offers comprehensive 360° marketing services, including SEO, social media, PPC, event management, and website development. Together, they empower brands with creative and strategic expertise, driving growth and success in the digital landscape.

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40% Digital Marketing Agencies
25% PPC

Vserve Ebusiness Solutions

Ecommerce Solution Providers | Ecommerce Support Services - Vserve

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99 Wall Street #625,, New York

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500+

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$25-$49/hr

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$5,000+

At Vserve, we are award winning eCommerce specialists! Vserve is one of the leading full-service ecommerce agencies that offers a range of ebusiness solutions, catalog management services, and business intelligence expertise. In short, we specialize in delivering customized ecommerce solutions that make your business work for you so that you can work less!

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25% Digital Marketing Agencies
25% PPC

Indic Lancers

Empowering Startup With Premier Services

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Indic Arena Private Limited, Ward No 22, MLDP petrol pump, Patna

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2 - 15

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$25-$49/hr

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$49 - $99

Indic Lancers' mission is to empower startups, MSMEs, and businesses with cutting-edge technological solutions that are accessible, reliable, & transformative. We are dedicated to delivering personalized services that not only meet the immediate needs of our clients but also anticipate future challenges and opportunities. Through our commitment to innovation, quality, and collaboration, we endeavor to elevate our clients' operations, help them navigate the landscape, achieve their strategic objectives.

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25% Digital Marketing Agencies
25% PPC

Wisewaytec

WisewayTec: Digital Partner For Web3 & Blockchain Solutions

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2nd Floor, Cyber Cube, Plot no- 201/202 B Sector-74, Industrial Area, 8B, Sahibzada Ajit Singh Nagar, Punjab 160055, Mohali

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20+

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$50-$99/hr

Inside Service Listing

$50 - $100

Wisewaytec is a leading Blockchain Development Company specializing in innovative blockchain solutions. We offer top-notch services in crypto token development, helping businesses create and manage their digital assets. As a trusted crypto marketing agency, we provide strategic marketing services to boost your cryptocurrency's visibility and success. Our team of experts is dedicated to delivering efficient, secure, and scalable blockchain solutions tailored to your unique needs. Partner with Wisewaytec to harness the power of blockchain technology and drive your business forward.

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25% Digital Marketing Agencies
25% PPC

Maple Clicks

Best Digital Marketing Agency in Canada

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10 - 15

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$300 </hr

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$0 - $1

At Maple Clicks, we pride ourselves on our team of industry experts who are not only masters of their craft but also fervent advocates for your success. With a blend of creativity, data-driven insights, and technical prowess, we craft bespoke digital marketing strategies that resonate with your target audience and drive tangible results.

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25% Digital Marketing Agencies
25% PPC

Social Sherpa- Creative Design Agency Ahmedabad, India

Creative Design Agency in Ahmedabad| Best Logo, Branding, Packaging & Graphic Design Services in India

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A603 Shapath Hexa, Ahmedabad, India, Ahmedabad

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25 - 75

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N/A

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$0+

Social Sherpa is an emerging creative agency in Ahmedabad, India, offering professional graphic design, logo design, and packaging design services. Let us help you build a strong brand identity and create effective marketing materials. Contact us today! 

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20% Digital Marketing Agencies
25% PPC

Vd Infotech

Best Website Design & Digital Marketing Agency | SEO Agency| SMO Agency | PPC Agency | PR Agency | Vd Infotech

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15 - 50

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$200-$300/hr

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$500 - $100,000

Vd Infotech is one of India’s leading digital marketing companies providing its best service in online presence and promotion of the brand through designing websites, content writing, search engine optimization, and social media marketing at a very economical packages rate. Established in 2020, they have been trying to provide the best services to the clients within the committed time that change the way customer interprets the brand. They provide customized online marketing solutions like SEO and SMO that are unique and specified to each and every client and their goal set. Vd Infotech  acts as dynamic web solutions that keeps adapting according to the need of clients and the market. Their Offerings: Digital Marketing – Digital Marketing is about using the internet in order to Deploy the best online marketing strategy for your business with the aim to give rise to more leads & maximize profits; SEO Optimization – Search Engine Optimization is all about increasing your brand visibility by ranking higher on google and other search engines; Content Writing – Content Writing Nowadays content plays a very important role in better optimization of your brand and website on the search engine result page.

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20% Digital Marketing Agencies
25% PPC

Crossway Consulting - Creative Digital Marketing Agency

On the Crossroads of Business & Technology

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1001 W. Euless Blvd., Suite #214, Euless

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10 - 12

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< $25/hr

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$150 - $200

 Crossway Consulting – Where business meets technology We are a full-service digital marketing agency that helps businesses thrive in the ever-evolving digital landscape. Our team of talented and experienced professionals are dedicated to providing innovative and impactful solutions for our clients. We believe that every business deserves a strong online presence, and we’re dedicated to helping you achieve your goals. Contact us today to learn more about how we can help your business succeed in the digital arena. With our expertise, we help businesses achieve their goals and stay ahead of the curve. Our expertise in web design, development, and app creation, combined with our cutting-edge technology, gives businesses a strong online presence and improved customer experience. Our social media marketing services help reach customers on popular platforms and build brand reputation. Our content marketing services, including blog posts, videos, and graphics, help create a content plan tailored to your business.

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10% Digital Marketing Agencies
25% PPC

Digitaldhyanaa

SEO service in Vadodara

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Gotri Rd, Vadodara

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0+

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< $25/hr

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$10 - $20

Digital Dhyanaa is one of the best digital marketing agencies in Vadodara that provides Social Media Marketing, Search Engine Optimization, Website Development, and Logo Making. For More Information Visit our Website and Mail on digitaldhyanaa@gmail.com

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100% Digital Marketing Agencies
20% PPC
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What is meant by a PPC service?

To understand what a PPC agency does and its services, let us first understand what PPC means. PPC or Pay-per-click is a model of internet advertising where the advertiser has to pay the search engine or site a certain amount of fixed fee every time a user/visitor clicks on their advertisement. Simply put, the advertiser has to pay only when a user clicks on their advertisement. An example of PPC advertising is search engine advertising, the most popular form of PPC advertising. Advertisers bid for ad placement in search engine advertising, typically through sponsored links via search engines such as Bing or Google. Essentially, the PPC advertising model is a way of buying visits to an advertiser's site rather than organic visits. So why is PPC advertising on the rise, and what are the reasons behind its immense popularity with advertisers?

With digital marketing becoming extremely popular daily, more companies are jumping on the digital advertising bandwagon. It has led to mushrooming of advertisements for products and services to which internet users are exposed. This increased level of competition in the digital advertising medium has led to the need for a more effective and targeted manner of reaching out to potential customers. It is where pay-per-click comes in. So, what are the benefits of PPC advertising and the reasons behind its immense popularity?

Implementing the pay-per-click model of digital marketing has a multitude of benefits, namely,

  • Cost effective: PPC advertising is one of the most cost-effective digital marketing models. In this model, advertisers only pay for clicks instead of reach or ad impressions making the return on investment high. Also, since it gives the clients complete control over the ad placements and targeting, it provides better control over the budget.
  • Instant Results: Even though there are several methods of digital marketing to target and draw customers to a website, the PPC model is one of the most effective in terms of the time taken to deliver results. Implementing pay-per-click can fetch instantaneous results, unlike SEO methods, which are more of a long-term project.
  • High ROI:  ROI is high for PPC advertising since this model targets customers who are actively searching for that product or service. For instance, if the cost of paying for a particular click is $5 and the customer purchases $100, the company sees a positive ROI.

So, what is the role of a PPC agency, and how do they help in a PPC advertising campaign?

A PPC management agency will implement and look after the whole PPC ad campaign for their clients. The role of a PPC agency can be broadly divided into three steps,

  • Setting up the campaign: The first and key step is to set up the campaign properly. The agency must understand its client's business goals, requirements, and target audience. The setting up process will involve budgeting, keyword research, audience demographic targeting, conversion tracking, bid strategies, AD placements, dynamic ad targets, landing page, setting up KPI parameters to track the performance, etc.
  • Monitoring: Once the PPC campaign has been set up and launched, the next step is monitoring the campaign to ensure no glitches.
  • Reporting: One of the PPC management service's crucial responsibilities is reporting on the ad campaign to the client. Reports are prepared and customized based on the pre-decided KPIs and regularly delivered to the clients so the client can track the campaign.
  • Campaign Optimization: Another primary responsibility of the PPC management service is optimization. It involves actively monitoring the campaign and making necessary changes to make it more effective and improve performance.

What are the top signs that you need to hire a PPC agency?

The key indications that it is time to hire a top PPC agency to take charge and implement your PPC campaign are,

  • Current PPC strategy is not yielding results: If your current in-house strategy is underperforming or does not yield the desired results, it may be time to outsource the PPC campaign to a professional PPC management agency. They can help streamline the campaign and make it more effective.
  • Lack of resources: If your company does not have the time or the resources to hire and train PPC campaign experts or if it is not viable to have an in-house PPC campaign team, then hiring a PPC agency will be the right answer.
  • Increase in advertising budget: An increase in the marketing budget does not guarantee better growth or leads for a campaign. The key is to ensure that the funding is allocated and spent efficiently. And this can be done with the help of a professional PPC ad agency.
  • Rebranding: If your company is looking to rebrand or reposition itself in the market or launch a new line of products and services, it may be the right time to hire a PPC service company to help fetch better results.
  • Increase in competition: If there is increased competition in your domain or sector and a flurry of new entrants, it will be wise to hire a PPC agency to help consolidate your company's position by bettering your PPC strategy.

Hiring a top PPC advertising agency is a huge decision given that it involves spending a significant portion of your marketing budget on it; however, hiring a top PPC agency can also help do wonders for your firm.

What are the benefits of hiring a PPC marketing agency?

Going with an experienced and top PPC marketing company to handle your PPC campaign can bring several benefits apart from a well-strategized and curated PPC campaign. Some of the benefits are,

  • Experience and Skills: By hiring a top PPC agency, you get to work with experienced PPC experts with the relevant skills, experience, and years of experience and expertise required to pull off a PPC campaign.
  • Optimization of time:  Hiring a PPC agency to handle your ad campaign instead of doing it in-house can help you save a lot of man-hours and resources. PPC campaigns must be constantly monitored and optimized in terms of updating the keywords or changing the placement of ads. Outsourcing this to an external agency can help you save a lot of time and resources.
  • Result driven: Deciding to do the PPC campaign in-house with your company's team may involve a lot of trial and error, resulting in an underutilization of resources. Opting to go with an experienced PPC company can help solve this problem.
  • Scalability Factor: One of the most significant advantages of hiring a PPC agency is that you can scale up or scale down your ad campaign according to the needs and requirements of your business. It may not be feasible if you do it with an in-house team.
  • Focus on core business: Outsourcing the PPC ad campaign can help you and your company focus on your core business activities and strategies.

Key points to keep in mind before hiring a PPC consultant

Hiring a PPC consultant to implement and manage your PPC ad campaign is a huge decision. Here are some of the tips and pointers to keep in mind before you hire a consultant,

  • The Profile of the Agency: Factors such as the number of years the agency has been in business, their clients, their team, and their qualifications and experience are also important factors to be considered.
  • Success stories: It is essential to consider if the agency has worked with clients and projects similar to yours and the outcomes. Client testimonials and reviews are crucial aspects to be taken note of.
  • Services offered: Clients should clearly understand the services the agency provides before entering into a contractual agreement. In addition, it is necessary to understand the strategy the company will undertake and the allocation of budget and resources.
  • Tools & Technologies used:  It is essential to ensure that the agency of your choice is using the latest tools, methods, and technologies to implement and run your PPC campaign.
  • Advanced Quote: Cost is an essential factor that needs to be considered before making any key business decision. It is always wise to go with a PPC agency that provides you with a quote in advance and a breakup of the quote, if possible so that it is easier for you to make decisions in the future.

Hiring the best pay-per-click that suits your needs and requirements can play a huge role in deciding whether your PPC campaign succeeds. Therefore, it is crucial to take into consideration these factors before going ahead with the decision.

Estimating the cost of your PPC campaign

The cost of hiring a top PPC agency to implement and run your pay-per-click campaign will depend upon several factors. For example, the determining factors of the price could be the nature and complexity of the project, the size of your company, the experience, and expertise of the agency and the team working on the project, the duration of the campaign, goals, and the KPIs of the project amongst other factors.

The billing structure can also vary depending from agency to agency. While some PPC agencies bill on an hourly basis, some do it monthly, whereas some companies charge a lump sum on a project basis. Finding a company whose billing structure works well with your finances is essential. The average rate charged by a PPC agency in the US is around $152 per hour, while medium and small enterprises spend about $ 9000 -$ 10,000 monthly to run a PPC campaign. With cost always being an important determinant, it is important to consider the factors that affect the overall cost of the campaign.

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