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Top PPC Companies | 2024

With the digital advertising space becoming more and more popular with businesses, the competition to grab the attention of internet users has also drastically increased. Hence nowadays, there is a need for a more nuanced and targeted method of attracting viewers to the company’s website and generating leads. And that’s where the PPC model of internet marketing or pay-per-click model comes in. The PPC model helps focus our resources on solid leads and helps increase the return on investment on your marketing campaign. With many advantages, the pay-per-click advertising model is fast becoming one of the most popular digital marketing methods.

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Best PPC Companies | Top Pay Per Click Agencies

IndiWork Software Solutions Pvt. Ltd

Get Your Project Right The First Time

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Inside Service Listing

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50 - 200

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$25-$49/hr

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$5,000 - $10,000

IndiWork is a full-service web design, development, and 360-degree digital marketing provider. We serve as consultants, guides, and digital partners in your online journey, offering customized solutions and expert services tailored to each client. Our approach combines new ideas and best practices with agile methodology to accelerate growth for our clients. We welcome you to join us on a journey from now to next. Are you ready to discuss your project with us? Feel free to call us at (312) 994-2444, email sales@indiwork.com, or visit our website for more information.

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40% Digital Marketing Agencies
40% PPC

PathSeekers

Marketing Consulting - Branding & Advertising Agency - Digital Marketing Company

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45 Bramlea Rd, Suite 208 - 210, Brampton ON, Toronto

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10 - 20

Inside Service Listing

$25-$49/hr

Inside Service Listing

$1,000 - $100,000

PathSeekers is a leading marketing consulting and digital marketing company that provides businesses with effective and innovative marketing solutions to help them grow and achieve their goals. With a team of experienced professionals, PathSeekers has a proven track record of delivering results-driven marketing strategies and campaigns that have helped numerous clients across different industries achieve their objectives. At PathSeekers, we understand that every business is unique and has its own set of challenges and opportunities. That's why we take a personalized approach to every client, working closely with them to understand their business, target audience, and goals. Our team of marketing experts then develops tailored solutions that are designed to meet the specific needs of each client. Our range of marketing consulting services includes market research, marketing strategy development, brand positioning, and messaging, among others. We help businesses identify market trends and consumer behavior, develop brand positioning that resonates with their target audience, and create messaging that communicates their unique value proposition. In addition to marketing consulting, PathSeekers also offers a full range of digital marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Our digital marketing team is well-versed in the latest digital marketing techniques and tools, and we work tirelessly to deliver measurable results that drive growth and increase revenue. At PathSeekers, we pride ourselves on our commitment to excellence, integrity, and results. We believe that our success is measured by the success of our clients, and we strive to exceed expectations in everything we do. Whether you're looking for marketing consulting, digital marketing services, or a combination of both, PathSeekers has the expertise and experience to help your business succeed.

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25% Digital Marketing Agencies
40% PPC

BizeeBay

Digital Marketing Agency - BizeeBay

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1900 Barton Springs Rd, Suite 2005,, austinn

Inside Service Listing

100 - 150

Inside Service Listing

$25-$49/hr

Inside Service Listing

$49 - $199

BizeeBay SEO Agency is a leading provider of top-notch SEO solutions. Focusing on driving organic traffic and improving search engine rankings, our expert team employs cutting-edge strategies tailored to meet each client's unique needs. Through meticulous keyword research, content optimization, and technical SEO expertise, we propel businesses to new heights of online visibility and success, ensuring maximum growth and brand recognition.  

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25% Digital Marketing Agencies
40% PPC

Swaves Global Technologies

A Software Development & Digital Marketing Company

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307, 3rd floor, Okay Plus - Big Ben Mall, Swage Farm, New Sanganer Road, Jaipur, Rajasthan 302019, Jaipur

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10 - 40

Inside Service Listing

< $25/hr

Inside Service Listing

$150+

Welcome to Swaves Global, is a trusted software development and digital marketing company. Our team of skilled developers is committed to delivering top-notch software products that streamline your operations, enhance efficiency, and drive growth. From search engine optimization (SEO) and pay-per-click (PPC) advertising to social media management and content marketing, we employ proven tactics to boost your visibility, attract targeted traffic, and convert leads into loyal customers.

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25% Digital Marketing Agencies
40% PPC

Three Angle Marketing

digital marketing agency dubai, marketing agency dubai,digital marketing services,digital marketing

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Clover Bay, Business Bay, Office #1907, Dubai, Dubai

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5 - 100

Inside Service Listing

< $25/hr

Inside Service Listing

$100 - $10,000

Three Angle Marketing specializes in comprehensive digital marketing solutions tailored to maximize online visibility, engagement, and ROI. From strategic SEO and PPC campaigns to compelling content creation and social media management, we help businesses achieve their growth objectives in the digital landscape.

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25% Digital Marketing Agencies
40% PPC

Create N Code Web Technologies

Best Website Design Company

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107 KK Bapna Arcade Zanjeerwala Square Indore, Indore

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15 - 20

Inside Service Listing

$25-$49/hr

Inside Service Listing

$15+

Founded with the vision of empowering businesses through innovative web solutions, Create N Code has rapidly gained a reputation for excellence in website development. The company specializes in creating user-friendly, visually appealing, and highly functional websites tailored to meet the specific needs of its clients. With a team of experienced professionals, Create N Code combines technical expertise with creative design to deliver outstanding results. One of the primary reasons Create N Code is highly regarded is its commitment to providing customized solutions. Understanding that every business is unique, the company takes the time to assess individual client needs and develop tailored strategies. This personalized approach ensures that each website reflects the brand's identity and effectively engages its target audience.      

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25% Digital Marketing Agencies
40% PPC

W2g Solutions

IT Services Company

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1131 GF,Lane, 17, Bagga Link Rd, Rithala Extension, Rithala, Rohini, New Delhi, Delhi, 110085, New Delhi

Inside Service Listing

25 - 50

Inside Service Listing

$25-$49/hr

Inside Service Listing

$25,000 - $100,000

Unlock your business potential with the top digital marketing and software development services in Delhi. Our expert team specializes in innovative software development, offering cutting-edge solutions tailored to your needs. As a leading provider of software services, we drive your success online, ensuring your brand thrives in the digital landscape. Partner with us to elevate your business with the best software development services in Delhi.

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25% Digital Marketing Agencies
40% PPC

Dremision

Innovative Strategies for Success

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Inside Service Listing

14 - 39

Inside Service Listing

< $25/hr

Inside Service Listing

$50 - $100,000

At Dreamision, we strive to establish a strong identity for your brand, increase your online visibility and much more. Our team of creative experts and experienced professionals will make sure that your business stands out in the digital sphere.

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25% Digital Marketing Agencies
40% PPC

7 Eagles

We Rejuvenate Your Business

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Inside Service Listing

35+

Inside Service Listing

< $25/hr

Inside Service Listing

$2,000 - $20,000

7 Eagles is one of the leading MarTech company based out in India (Bangalore & Chennai), and United States (Texas, New Jersey, California, etc), we focus on simplifying the business process through technology and marketing. We are specialized in Growth marketing, B2B SaaS Marketing, SEO services. Performance Marketing (Google, Facebook, LinkedIn, YouTube, and Instagram Ads), Web design, App Design, Web development, Web App development, Mobile App development. We are 5 year old company served around 200+ clients across 10+ countries

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25% Digital Marketing Agencies
40% PPC

Bold+Beyond

Inspire and Connect™

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8383 Wilshire Blvd, #704, Beverly Hills, CA, 90211, Los Angeles

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11 - 50

Inside Service Listing

$100-$149/hr

Inside Service Listing

$10,000 - $1,000,000

Bold Beyond is Consulting and Digital agency providing digital products and growth marketing programs for every stage and every goal of scale.  Bold + Beyond is the first Consulting and Creative agency combining 50% business consultants with 50% creatives to create effective growth and significant long-lasting value. They are thrilled to provide some of the most influential brands in the world from Fortune 100 companies to innovative startups.

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20% Digital Marketing Agencies
40% PPC

UpGro Digital

Digital Service Provider

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4343 ????? ???????, Riyadh

Inside Service Listing

11 - 50

Inside Service Listing

< $25/hr

Inside Service Listing

$5 - $500

UpGro Digital is a full-service web design and digital marketing agency based in Saudi Arabia. With tailor-made digital solutions, we leverage technology in an ever-changing online space for your business growth. Experience a website with high-quality leads and increased customer engagement. At UpGro Digital, we create websites, advertising, SEO to social media – the complete digital package to keep your business moving up. We deliver strategies that improve your brand and customer experience to increase your ROI. We have set a benchmark in quality web design and web development solutions. Our experience in running successful digital marketing campaigns makes us a trusted digital partner.

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20% Digital Marketing Agencies
40% PPC

ACSIUS Technologies Pvt. Ltd.

Website Design Agency

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52-A, 301-3rd Floor, Krishna Complex, Hasanpur, New Delhi-110092, India, New Delhi

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10 - 30

Inside Service Listing

$25-$49/hr

Inside Service Listing

$100 - $999

Located in New Delhi, India, ACSIUS is a Digital Marketing Company whose core competency is search engine optimization (SEO).    Created in 2010 by Arun Singh, ACSIUS has rapidly grown and after having proudly served hundreds of international businesses, ACSIUS have reached today the rank of a leader. ACSIUS is a premier SEO company aiming to provide SEO services at the best rate possible in order to allow every business to benefit from search engine marketing.       Commitment to our clientele and passion for SEO are the two characteristics you will be able to find in our SEO team. More than promoting your site and pushing it to the top of the result page, we want to bring your business success. To achieve this goal, every SEO campaign starts with a precise definition of your aims, an in-depth analysis and a customized SEO plan. A relationship thrives on thoughtful communication and our experts remain at your disposal throughout your SEO campaign.   Get in touch with us at info@acsius.com

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20% Digital Marketing Agencies
40% PPC

smarther technologies

SEO Company

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, Chennai

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50 - 100

Inside Service Listing

$100-$149/hr

Inside Service Listing

$1,000+

20% Digital Marketing Agencies
40% PPC

Plus Promotions UK Limited

Web Design, Development & Digital Marketing Company in UK

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34 Mostyn Avenue, Wembley

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7 - 49

Inside Service Listing

$25-$49/hr

Inside Service Listing

$30 - $35

With an impeccable reputation for offering result-driven solutions that help businesses establish a strong web presence, Plus Promotions is a digital partner you can trust. Considered as a premier digital marketing agency in the UK, we specialise in web design and development, search engine optimisation, graphic designing, and app development. Our diligent team of experts strive to deliver real results and not just eye-catching websites. We combine our extensive experience, in-depth knowledge, and professionalism to provide a range of services that suit your business needs.

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20% Digital Marketing Agencies
40% PPC

Eye4Future

Empowered by Innovation

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D-185, Second Floor, Prosperity Square, Industrial Area, Sector 74, Sahibzada Ajit Singh Nagar, Punjab – 160055, India, Mohali

Inside Service Listing

10+

Inside Service Listing

$25-$49/hr

Inside Service Listing

$300+

Eye4Future is a well-established digital marketing and web development company located in Mohali, India. We provide custom-tailored services like SEO, ORM, graphic design, content writing, SMM, website design, and development to our clients at the best prices. Our track record speaks for itself, as we have consistently delivered outstanding results to our clients.

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20% Digital Marketing Agencies
40% PPC

Wobitech

Powering growth with marketing, design and development.

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Unit 2/8-12 Butler Way, Tullamarine, Melbourne

Inside Service Listing

12+

Inside Service Listing

$25-$49/hr

Inside Service Listing

$1 - $10

We're the dynamic force behind your digital success. Specializing in digital marketing, app development, and web development, we're here to turn your ideas into impactful realities. With a blend of creativity and technical prowess, we'll help your brand thrive in the digital world. Let's shape the future together with WobiTech!

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20% Digital Marketing Agencies
40% PPC

IndyLogix Solutions Pvt. Ltd.

Handcrafting Digital Solutions

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406-408, Devnandan Mega Mall, Opp. Sanyas Ashram, Ashram Rd, Ellisbridge, Ahmedabad

Inside Service Listing

50+

Inside Service Listing

< $25/hr

Inside Service Listing

$2,000+

To have the business in a digital landscape is not a want; it is a need for success! IndyLogix Solutions, the global hub for digital marketing, branding, design, and website development services, is here to redefine the digital space with deep technical expertise and data-driven strategies. At IndyLogix Solutions, we don't follow online trends; we set them! We are the vanguards of digital innovation, reshaping brands and businesses through our trifecta of transformative services that elevate the brand's online presence to new levels.  We compliment global enterprises and budding startups with services, including:  Digital Marketing? That's our unique value proposition; that's what sets us apart! We craft result-driven digital strategies that transcend borders. From SEO, Shopify SEO, and PPC to social media marketing, our dynamic campaigns elevate your brand’s digital presence, driving engagement and conversions.  Branding? We craft it, we breathe it, and we live it! Our creative atelier designs brand identities that speak volumes. Whether it's captivating logos to cohesive stationery and immersive brand experiences, we weave narratives that resonate and captivate audiences globally.  Websites? We build launchpads, not just pages! We're not just building websites; we're creating digital landmarks. Our expert team crafts bespoke websites that blend creativity and functionality, ensuring seamless user experiences that leave lasting impressions.  How We Work?  As an omnichannel digital marketing agency, IndyLogix Solutions offers end-to-end services to help our clients' businesses grow online. We are a dynamic team of consultative marketers, creatives, analysts, designers, and developers who believe in relationships, responses, and results. We combine years of experience and expertise to develop a customized pipeline that aligns with the specific needs and goals of the project. We develop a unique marketing strategy to target potential customers and ensure our clients' businesses stand out from the competition.  Why Choose Us?  Global Vision, Local Impact: We merge global trends with local insights, ensuring your brand resonates across diverse markets. Innovative Solutions: We thrive on pushing boundaries and employing cutting-edge technologies to keep your brand ahead of the curve. Client-Centric Approach: Your success is our priority. We partner with you, listen to your needs, and deliver tailored solutions that exceed expectations.  We take immense pride in our track record of accelerating the growth of businesses spanning industries and sizes. Our success? It's written (and shining) on our client's wall. From global corporations to budding startups, we have been the catalyst behind their digital triumphs.  Join forces with IndyLogix Solutions, the client-featured Digital Marketing Agency to reach your goals.

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20% Digital Marketing Agencies
40% PPC

Nextupgrad USA

Feel the magic of technology

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244 Fifth Avenue, Suite D261 New York, N.Y. 10001, New York

Inside Service Listing

50 - 100

Inside Service Listing

$25-$49/hr

Inside Service Listing

$1,000 - $5,000

NextUpgrad USA is a full-fledged customized service provider for startup to enterprise-level businesses that want to establish themselves in the competitive digital world. After being in the industry for more than 10 years, the company is proficient in serving a wide range of customized business needs across different industries.  Our suite of services encompasses everything you need to thrive in the digital realm, including website development, software development, mobile app development, and digital marketing. Whether you're looking to create a stunning online presence, streamline your internal processes, or enhance your digital marketing strategy, NextUpgrad has you covered. At NextUpgrad USA, we understand that every business is unique, which is why we offer customized solutions tailored to your specific requirements. Our team of seasoned professionals possesses the skills and knowledge to tackle even the most complex challenges, ensuring that your project is executed with precision and excellence. In addition to our comprehensive service offerings, NextUpgrad USA also provides a dedicated developer service, allowing you to augment your existing team with top-tier talent. Whether you require PHP developers, Magento developers, Xamarin developers, Android developers, or specialists in any other technology stack, we have the expertise to meet your needs. Our dedicated developer service enables you to scale your team up or down based on fluctuating project requirements, providing you with the flexibility and agility needed to stay ahead in today's fast-paced digital landscape. By partnering with NextUpgrad USA, you gain access to a pool of highly skilled professionals who are committed to delivering exceptional results and driving your business forward. With NextUpgrad USA as your trusted partner, you can navigate the complexities of the digital world with confidence, knowing that you have a team of experts by your side every step of the way. Whether you're embarking on a new project or seeking to optimize your existing digital assets, we are here to help you achieve your goals and exceed your expectations. Experience the NextUpgrad USA difference and unlock the full potential of your business in the digital age. Contact us today to learn more about how we can help you succeed.

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20% Digital Marketing Agencies
40% PPC

Globotech Solutions

Globotech Solutions Provides Expert Web Development and Digital Marketing Services in the USA for Unparalleled Success!

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8105 Rasor Blvd, Plano, TX 75024, United States, Plano

Inside Service Listing

50 - 249

Inside Service Listing

$100-$149/hr

Inside Service Listing

$1,000+

At Globotech Solutions, we pride ourselves on delivering top-notch digital services tailored to meet your business needs. With a wealth of experience in website development and web design, we create visually stunning and highly functional websites that serve as the digital face of your brand. Our expertise in UI/UX design ensures that every user interaction is intuitive and engaging, driving customer satisfaction and loyalty. Our services extend to e-commerce website development and multi-channel integrations, where we help businesses establish and expand their online storefronts. Whether you need feature add-ons to enhance your site's capabilities or seamless integration across various digital platforms, we have the technical proficiency to make it happen. In the ever-evolving world of digital marketing, we provide comprehensive solutions including SEO and social media management to boost your online presence and drive traffic to your website. Our digital marketing strategies are data-driven and customized to meet your specific goals, ensuring maximum ROI. Choose Globotech Solutions for a partner who understands the digital landscape and is committed to helping your business thrive in an increasingly competitive market.

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20% Digital Marketing Agencies
40% PPC

EcomVA

360° Ecommerce Coverage

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37200 Paseo Padre Pkwy #421 Fremont, CA 94536, USA, Fremont

Inside Service Listing

1 - 200

Inside Service Listing

$25-$49/hr

Inside Service Listing

$500+

Ecomva provides virtual assistant services and e-commerce SEO services to help businesses grow online. Our team of experienced virtual assistants can help you with a variety of tasks, including customer service, social media management, email marketing, and more. We also offer e-commerce SEO services to help you improve your website's visibility and attract more customers. Our services are designed to help you save time and money, so you can focus on running your business.

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20% Digital Marketing Agencies
40% PPC

Arcpoint Global

connecting the dots

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1942 Broadway St, STE 314C, Boulder, CO, 80302, Boulder

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10 - 50

Inside Service Listing

$25-$49/hr

Inside Service Listing

$250 - $1,000

“ArcPoint Global – Arcpoint is a center of development and outsourcing with a world-class team of talented developers, designers, engineers, and creative artists. We are motivated to build elegant and functional digital products that solve complex problems worldwide.

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10% Digital Marketing Agencies
40% PPC

Gsquare Web Technologies Pvt.Ltd

Mobile App Development Company

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D-185,1st Floor, Office Number: 23, Industrial Area, Sector 74, Sahibzada Ajit Singh Nagar, Punjab 160055, Mohali

Inside Service Listing

30+

Inside Service Listing

N/A

Inside Service Listing

$0+

Gsquare Web Technology is a top online web development company in India that can provide your business with a superb online solution to help it grow. We all know that the most successful marketing tool is a website. We are one of the best web development companies to work with on your projects. 

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10% Digital Marketing Agencies
40% PPC

Atlas SoftWeb Pvt Ltd.

Top Digital Marketing, Website Design & Development Company

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Addison, TX 75001, Addison

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50 - 100

Inside Service Listing

< $25/hr

Inside Service Listing

$24+

Atlas SoftWeb is an award-winning Website development, Website designing, and Digital Marketing Agency providing services in the US, Canada, the UK, and Australia. We design result-oriented web designs that get you maximum leads. Our bespoke website development services fit every type of business. We help you reach out to the right audience through our SEO & digital marketing services. Get timely deliveries and 100% quality work. Our innovative solutions ensure that your business receives what it deserves!

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10% Digital Marketing Agencies
40% PPC

The Digital WOW

Powered by Consult PR

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12724 Gran Bay Parkway West, Suite 410, Jacksonville

Inside Service Listing

40 - 50

Inside Service Listing

$50-$99/hr

Inside Service Listing

$1,000 - $10,000

The Digital WOW, powered by Consult PR’s consultative approach with clients, stems from our corporate culture that thrives on educating clients on what's possible on the internet, with needs-based solutions and world-class customer service at the heart of our firm. We are more than just consultants...we seek to become your strategic technology partner, and we have the talent and team members in house to recommend, engineer, deploy and measure all your digital initiatives. No need for subcontractors and free-lancers, our in-house talent covers the spectrum of technology needs that many prospective clients are seeking to implement. We are quite simply put...a one-stop shop for everything web...from websites, to digital marketing (SEO, Social Media, PPC, etc.), phone apps, custom cloud software/ web applications, PR, book marketing ...and more. We start the process with a free consultation that serves to identify the unique goals and targeted objectives of our prospective clients. Furthermore, we make sure that everyone leaves that meeting with lots of useful information, regardless of whether we move forward immediately together or in the future. Clients over the years have complimented us on this process, and its ability to not only be very interesting, as it serves to demystify and explain in layman's terms how they can begin to position their firm’s digital initiatives for effective and targeted now and into the future, but also empowering and exciting because it is a truly customized approach unlike the cookie cutter, canned solution and templatized approach they are subjected to by other firms. Prospective clients begin to understand the difference between the apples and the oranges as they go through their due diligence in selecting their perfect digital vendor/ strategic partner...and that leads to great decisions and even better results. All of that being said, we never lose sight of the fact that return on investment (ROI) is our client's main focus and as such it is our main focus. We engineer solutions to work, and we also can avoid failed initiatives by knowing during test engineering to avoid them from the start ...saving lots of time and money for our clients. Our inception in 2005 was the beginning of our firm's evolution as a premier technology-focused firm that delivers superior results driven solutions to our clients. Over the years, acquisitions of some of the top firms and talent in our space have created the perfect blend of services for our clients to employ to further separate themselves from their competitors. As a result, Consult PR delivers more services and products under one roof to our clients than any other like sized company. Our ability to bring services, once reserved for the largest and wealthiest corporations, to smaller and mid-sized clients, has stood us apart from our competition.

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10% Digital Marketing Agencies
40% PPC

Techcelerant

Precision In Progress

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1 BROAD AVE, UNIT # 4 FAIRVIEW NJ, Fairview

Inside Service Listing

50 - 100

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$25-$49/hr

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$500 - $20,000

Pioneering Digital Marketing Since 2022 TechCelerant has quickly established itself as a forward-thinking digital marketing agency. With a focus on innovation and results-driven strategies, TechCelerant offers a range of services designed to elevate businesses in the digital realm. The agency specializes in SEO, content marketing, social media management, and PPC advertising, leveraging the latest tools and techniques to ensure maximum visibility and engagement for its clients.The agency prides itself on its personalized approach, working closely with clients to understand their unique needs and crafting tailored strategies that align with their goals.

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10% Digital Marketing Agencies
40% PPC
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What is meant by a PPC service?

To understand what a PPC agency does and its services, let us first understand what PPC means. PPC or Pay-per-click is a model of internet advertising where the advertiser has to pay the search engine or site a certain amount of fixed fee every time a user/visitor clicks on their advertisement. Simply put, the advertiser has to pay only when a user clicks on their advertisement. An example of PPC advertising is search engine advertising, the most popular form of PPC advertising. Advertisers bid for ad placement in search engine advertising, typically through sponsored links via search engines such as Bing or Google. Essentially, the PPC advertising model is a way of buying visits to an advertiser's site rather than organic visits. So why is PPC advertising on the rise, and what are the reasons behind its immense popularity with advertisers?

With digital marketing becoming extremely popular daily, more companies are jumping on the digital advertising bandwagon. It has led to mushrooming of advertisements for products and services to which internet users are exposed. This increased level of competition in the digital advertising medium has led to the need for a more effective and targeted manner of reaching out to potential customers. It is where pay-per-click comes in. So, what are the benefits of PPC advertising and the reasons behind its immense popularity?

Implementing the pay-per-click model of digital marketing has a multitude of benefits, namely,

  • Cost effective: PPC advertising is one of the most cost-effective digital marketing models. In this model, advertisers only pay for clicks instead of reach or ad impressions making the return on investment high. Also, since it gives the clients complete control over the ad placements and targeting, it provides better control over the budget.
  • Instant Results: Even though there are several methods of digital marketing to target and draw customers to a website, the PPC model is one of the most effective in terms of the time taken to deliver results. Implementing pay-per-click can fetch instantaneous results, unlike SEO methods, which are more of a long-term project.
  • High ROI:  ROI is high for PPC advertising since this model targets customers who are actively searching for that product or service. For instance, if the cost of paying for a particular click is $5 and the customer purchases $100, the company sees a positive ROI.

So, what is the role of a PPC agency, and how do they help in a PPC advertising campaign?

A PPC management agency will implement and look after the whole PPC ad campaign for their clients. The role of a PPC agency can be broadly divided into three steps,

  • Setting up the campaign: The first and key step is to set up the campaign properly. The agency must understand its client's business goals, requirements, and target audience. The setting up process will involve budgeting, keyword research, audience demographic targeting, conversion tracking, bid strategies, AD placements, dynamic ad targets, landing page, setting up KPI parameters to track the performance, etc.
  • Monitoring: Once the PPC campaign has been set up and launched, the next step is monitoring the campaign to ensure no glitches.
  • Reporting: One of the PPC management service's crucial responsibilities is reporting on the ad campaign to the client. Reports are prepared and customized based on the pre-decided KPIs and regularly delivered to the clients so the client can track the campaign.
  • Campaign Optimization: Another primary responsibility of the PPC management service is optimization. It involves actively monitoring the campaign and making necessary changes to make it more effective and improve performance.

What are the top signs that you need to hire a PPC agency?

The key indications that it is time to hire a top PPC agency to take charge and implement your PPC campaign are,

  • Current PPC strategy is not yielding results: If your current in-house strategy is underperforming or does not yield the desired results, it may be time to outsource the PPC campaign to a professional PPC management agency. They can help streamline the campaign and make it more effective.
  • Lack of resources: If your company does not have the time or the resources to hire and train PPC campaign experts or if it is not viable to have an in-house PPC campaign team, then hiring a PPC agency will be the right answer.
  • Increase in advertising budget: An increase in the marketing budget does not guarantee better growth or leads for a campaign. The key is to ensure that the funding is allocated and spent efficiently. And this can be done with the help of a professional PPC ad agency.
  • Rebranding: If your company is looking to rebrand or reposition itself in the market or launch a new line of products and services, it may be the right time to hire a PPC service company to help fetch better results.
  • Increase in competition: If there is increased competition in your domain or sector and a flurry of new entrants, it will be wise to hire a PPC agency to help consolidate your company's position by bettering your PPC strategy.

Hiring a top PPC advertising agency is a huge decision given that it involves spending a significant portion of your marketing budget on it; however, hiring a top PPC agency can also help do wonders for your firm.

What are the benefits of hiring a PPC marketing agency?

Going with an experienced and top PPC marketing company to handle your PPC campaign can bring several benefits apart from a well-strategized and curated PPC campaign. Some of the benefits are,

  • Experience and Skills: By hiring a top PPC agency, you get to work with experienced PPC experts with the relevant skills, experience, and years of experience and expertise required to pull off a PPC campaign.
  • Optimization of time:  Hiring a PPC agency to handle your ad campaign instead of doing it in-house can help you save a lot of man-hours and resources. PPC campaigns must be constantly monitored and optimized in terms of updating the keywords or changing the placement of ads. Outsourcing this to an external agency can help you save a lot of time and resources.
  • Result driven: Deciding to do the PPC campaign in-house with your company's team may involve a lot of trial and error, resulting in an underutilization of resources. Opting to go with an experienced PPC company can help solve this problem.
  • Scalability Factor: One of the most significant advantages of hiring a PPC agency is that you can scale up or scale down your ad campaign according to the needs and requirements of your business. It may not be feasible if you do it with an in-house team.
  • Focus on core business: Outsourcing the PPC ad campaign can help you and your company focus on your core business activities and strategies.

Key points to keep in mind before hiring a PPC consultant

Hiring a PPC consultant to implement and manage your PPC ad campaign is a huge decision. Here are some of the tips and pointers to keep in mind before you hire a consultant,

  • The Profile of the Agency: Factors such as the number of years the agency has been in business, their clients, their team, and their qualifications and experience are also important factors to be considered.
  • Success stories: It is essential to consider if the agency has worked with clients and projects similar to yours and the outcomes. Client testimonials and reviews are crucial aspects to be taken note of.
  • Services offered: Clients should clearly understand the services the agency provides before entering into a contractual agreement. In addition, it is necessary to understand the strategy the company will undertake and the allocation of budget and resources.
  • Tools & Technologies used:  It is essential to ensure that the agency of your choice is using the latest tools, methods, and technologies to implement and run your PPC campaign.
  • Advanced Quote: Cost is an essential factor that needs to be considered before making any key business decision. It is always wise to go with a PPC agency that provides you with a quote in advance and a breakup of the quote, if possible so that it is easier for you to make decisions in the future.

Hiring the best pay-per-click that suits your needs and requirements can play a huge role in deciding whether your PPC campaign succeeds. Therefore, it is crucial to take into consideration these factors before going ahead with the decision.

Estimating the cost of your PPC campaign

The cost of hiring a top PPC agency to implement and run your pay-per-click campaign will depend upon several factors. For example, the determining factors of the price could be the nature and complexity of the project, the size of your company, the experience, and expertise of the agency and the team working on the project, the duration of the campaign, goals, and the KPIs of the project amongst other factors.

The billing structure can also vary depending from agency to agency. While some PPC agencies bill on an hourly basis, some do it monthly, whereas some companies charge a lump sum on a project basis. Finding a company whose billing structure works well with your finances is essential. The average rate charged by a PPC agency in the US is around $152 per hour, while medium and small enterprises spend about $ 9000 -$ 10,000 monthly to run a PPC campaign. With cost always being an important determinant, it is important to consider the factors that affect the overall cost of the campaign.

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