Top Conversion Rate Optimization Agencies | 2024

1. What exactly is conversion rate optimization? What do conversion rate optimization agencies do?

Conversion rate optimization or CRO increases the conversions from a website or a mobile app. 

Conversion rate optimization companies help make your website work smarter. The conversion rate optimization experts help in generating many qualified leads and converting the customers with the help of CRO.

CRO involves generating various ideas and working on the improvements for elements on the website or the application and simultaneously validating them through A/B testing and multivariate testing.

The phrase “conversion rate optimization” has become the most searched phrase.

A Conversion rate optimization firm can improve conversions from social media marketing, your website and landing pages, and your email campaigns. They become your ally for bigger, faster ecommerce, lead generation, and sign-ups.

2. When should you start looking for a conversion rate optimization company?

When your conversion rates are below par, you will know that you will have to pull in conversion rate optimization consultants. Or you and your team do not have the right knowledge, or your team is unable to spend time on the CRO tool, or most of your ideas have failed to generate leads.

It would help if you started looking for a conversion rate optimization company in these cases.

A study on ecommerce conversion rates showed that the average conversion rate in the US was 2.8% at the end of 2021 and 5.2% for ecommerce.

When you cannot convert the visitors into customers, you may want to seek help.

3. Different KPIs and metrics measured by the CRO agency

New Vs returning users

Every brand would want to know how many new users and how many old users are returning to the website each month.

This KPI is important as it lets you know the level of content used in your website and whether it needs to be changed or not.

The number of visitors to your site could be possible because of the few helpful posts and not the extensive content. The top conversion rate optimization agency works on the content and creates something more engaging.

Bounce Rate

Bounce rate means people who leave your site before doing anything. This metric lets you understand the browsing pattern of visitors. The product's content can be improved to improvise on the metric, or the website design can be made seamless for better navigation.

It lets you know which page needs more attention.

Cost-per-conversion

This metric lets you decide how much to spend on marketing to generate conversion. It helps marketers to calculate the return on Investment.

Investing more may lead to fewer visitors sometimes than expected. Therefore to execute a successful strategy, one must opt for low-cost per conversion with the factors such as how much content is consumed on the site, percentage of traffic conversion, number of paid ads and many more.

Page Speed

The site performance is very crucial in determining the company's success ratio. How much time it takes to load the pages, images, and button clicks decides how long people will stay on your page or if they will never come back.

Customer Retention

Customer retention is nothing but how you hold on to your customers over time. According to the Harvard Business Review, it costs about 25x more to gain a customer's loyalty than sell it to an existing one.

As per Peter Drucker:

"Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation."

As per Peter Drucker:

"Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation."

4. How to find an expert conversion rate optimization service agency? (also include factors to consider before hiring an agency)

After reading the FAQ, you already know your company's needs and what makes a great CRO company.

Selected Firms has prepared a list of companies to help you find the right match. If your company has a trustworthy source doing SEO optimization or paid ads, then you should focus on hiring a conversion optimization company.

 With our research on companies, you can reach new levels of success by hiring the conversion rate optimization experts listed above who tailor to your business requirements.

We are sure you will have a barrage of questions for the CRO agencies before hiring one. Consider the below factors that will help you make the right decision:

Conversion optimization agencies USP

Find out about the company's competitive edge. They could be different in terms of the processes, years of experience, research methodology, problem-solving techniques, delivery expertise, email marketing, use of technology, turnaround time etc.

Check if their claims are for real.

Process or structure

Prioritize a conversion optimization company that pays attention to process and strategies over hacks. Building a structure with actionable goals and keeping the brand's vision and mission in check makes much difference.

The conversion rate optimization firm should follow 2 methods; quantitative and qualitative approaches. Quantitative includes data segmentation, managing the funnel and data analysis.

Whereas qualitative includes individual customer surveys for products and services, group surveys, interviews, etc.

Complete Team

A strong team at a conversion optimization company includes a designer, copywriter, project manager, developer and data analyst. The teamwork and project execution with results needs to be taken into consideration

Cost Factor

Along with the dedication and the list of services, cost also needs to be considered. Check if the prices are affordable to skyrocket your conversions.

5. How can be hiring a reliable conversion rate optimization consultant give an edge to your business?

The methodologies may vary across each consultant, but there are sure shot benefits of hiring conversion rate optimization consultants as they would help in

• Increasing revenue
• Filling sales funnel
• Have steady traffic and conversions
• An increasing retention rate of customers
• Increasing brand visibility
• Decreasing churn rate

6. How much does it cost to hire an eCommerce CRO agency?

The cost of hiring conversion rate optimization service companies would be around $2,000–$35,000 per month, depending upon the scope of work and their level of experience.