7 Effective Strategies to Elevate Your Email Marketing Game

Email marketing is one of the successful marketing techniques nowadays. According to statistics, over 80% of brands worldwide use email marketing to acquire or retain customers. However, this has also increased the overall competition.

 

So, if you are a brand that is also using email marketing tactics but still needs help to achieve the required objectives, then there are some strategies that you can adopt. The strategy will significantly help boost your marketing game, increasing your overall chances of success.

 

Most Successful Strategies for Elevating the Email Marketing Game

 

Below, we have discussed some proven strategies businesses can consider following to get the most out of email marketing.

 

1.    Do Not Forget To Segment Audience's Emails

 

As a business, there is a strong chance that your targeted audience or customers may have different needs, preferences, pain points, etc. You must send emails that perfectly resonate with them for better engagement.

 

Due to this reason, it is considered an excellent strategy to segment the targeted audience's email address. Wondering what exactly this is? Let us explain to you.

 

Segmenting the audience is a process of dividing the people (whom you will be approaching via emails) into subgroups based on defined criteria such as:

 

• Recent purchase history.
• Demographics.
• Browsing or communication experience/behavior.

 

After segmenting, it will become easier for you to craft targeted email campaigns that the audience will most likely love.

 

2.  Personalization Is The Key

 

You need to adopt a personalization approach to take your email marketing game to new heights. Several studies suggest that personalized emails experience 41% higher CTR than non-personalized ones.

 

However, it is important to remember that personalizing marketing emails involves several things. For instance, you should include the recipient/subscriber's name in the subject line or email copy. Doing so will make them feel valued, leading to solid trust, loyalty, and conversions.

 

Moreover, advanced personalization involves tailoring the content according to the recipient's gender, region, needs, preferences, etc.

 

3.   Craft Engaging Subject Lines & Email Copy

 

Your marketing game will only be elevated when the emails you send to the audience are top-notch.

 

Take your full time and spend effort in crafting engaging subject lines. This is because it has been monitored that around 64% of users decide to either open or delete the email based on their subject lines. So, while crafting a subject line, use powerful words and phrases instead of casual ones, increasing the chances of grabbing the recipient's attention or interest. However, to ensure those captivating lines reach inboxes, consider using a DKIM validation tool and improve email deliverability, making your powerful subject lines more likely to be seen.

 

When crafting email copy, you do not only have to care about using engaging words but also multiple other things.

 

For instance, you need to highlight the purpose or message that you want to convey. Besides this, keeping the message as concise as possible is crucial, as potential customers usually do not prefer reading lengthy emails.

 

4.    Add Compelling Yet Clear CTAs

 

A Call-to-Action (CTA) is a marketing term that guides the user about the next step a business or marketer wants them to take. CTA can be a button, a text, a link, etc. It is also an effective strategy to lift the email marketing game significantly by driving maximum subscriptions/signups, sales, sharing, etc.

 

All you need to do is add CTA to every email you send to the targeted audience. However, for maximum results, it is essential to create a CTA that is not attractive and also clearly describes the action that will be performed. Some good examples are:

 

• Unlock Your Free Trial.
• Limited Time Offer.
• Get in Touch with Us Right Now.

 

Remember, the position of your CTA will matter a lot in driving the recipient toward the specific action. So, trying different positions and using the one that provides good results is recommended.

 

5.  Pay Close Attention To The Design Or Template

 

An excellent email template or design can elevate email marketing; let us explain how. The template will greatly contribute to keeping the reader engaged and interested in the email for maximum conversions/sales.

 

So, as a business owner, you should ask the team to create a template that contains high-quality visuals. But do not just overwhelm everything, like images or content; follow a simple layout.

 

Apart from this, you must ensure the template is entirely mobile-friendly and all its buttons or visuals properly load. This is crucial because most people (around 1.7 billion) prefer opening email on a smartphone rather than a desktop.

 

So, after opening, if they find any glitches or errors in the template, they will be mostly likely to ignore it. That's why always paying close attention to the design is considered an effective strategy.

 

6.   Use The A/B Testing Technique

 

A/B testing in email marketing compares two versions of subject lines, email copies, CTAs, templates, etc. To elevate your email marketing game, consider using the A/B testing technique. The approach you need to follow is described below.

 

• You can create multiple versions of an email (conveying the same message).
• Now, you should send the created version to a separate but similar group of subscribers.
• After sending them, start tracking to determine which version provides the best results.

 

This way, you can use the best email version the audience loves and take your marketing to new heights.

 

7.   Keep Monitoring The Metrics

 

Finally, monitoring metrics can also assist you in taking the email marketing game to the next level.

 

You should monitor which particular day or time your sent emails have experienced higher open rates. Not only this, but you also need to determine the click-through rate (CTR), conversion, and un-subscriber rates.

 

You will have to use advanced analytics tools to get these insights. You can adjust the strategy for maximum success when you have an efficient idea.

 

Suggested Email Marketing Tools

 

Apart from the strategies, several advanced tools available on the internet can also assist in elevating the email marketing game.

 

1.    MailChimp -   For Automation Of Different Tasks

 

Regarding email marketing, MailChimp is the name that stands out among the crowd. It is an AI-powered platform that can assist businesses and marketers in various tasks.

 

For instance, MailChimp offers an intelligent writing assistant that can craft high-quality subject lines, email copies, CTAs, etc., on demand. This will eliminate the need to hire professional writers.

 

Besides this, it also offers numerous pre-designed templates that you can use. It also allows customization of the pre-built templates according to personal needs and preferences.

 

Additionally, a dedicated reporting or analytics dashboard through which you can efficiently keep track of how your email campaigns are performing.

 

Pricing:

 

MailChimp is available in both free and paid versions. The paid plans are divided into multiple sub-plans, especially for users with different budget requirements. The least expensive plan starts at $6/month. To get detailed information, check out the image below.

 

2.    Summarizing Tool  -  For Achieving Conciseness

 

To elevate your email marketing game, you must have to create emails that are crispy and concise. So that recipients can skim through it quickly. For this task, a summarizing tool can be a good option. Let us explain how.

 

A summarizing tool will concisely condense your given email while keeping the original meaning and quality unchanged, eliminating the need to do so manually. Moreover, it offers two summarizing modes: one is "Summary Generator," and the second one is "AI Summary Generator."

 

One of the most impressive features is that it allows you to condense emails according to the specified length using its "Summary Length Adjuster." The tool can summarize up to 1,000 words at once, which we think is more than enough for marketers.

 

Pricing:

 

Regarding pricing, the summarizing tool offers three different plans (weekly, monthly, and yearly). The weekly plan starts at just $3. For more, check out the picture below.

 

3.    SendX  - For Quick Sending Of Emails

 

 

The name already gives you a good idea of what this tool will do. SendX is an automated tool that allows you to send unlimited email campaigns quickly. This means you don't have to devote valuable time and effort manually sending emails to a wide audience.

 

Moreover, it provides many valuable insights about sent emails, such as the number of new subscribers, emails sent, opened, and clicks.

 

Apart from this, SendX also allows you to create an email list with the help of signup forms, landing pages, pop-ups, and many more.

 

Pricing:

 

SendX offers numerous plans to meet users' needs with different budget and usage requirements.

 

So, these are some of the most reliable tools businesses or marketers can consider using to elevate their email marketing game.

 

Wrapping Up

 

Email marketing is the most successful yet competitive technique. Fortunately, numerous strategies can take your marketing game to the next level. In this blog post, we have explained the seven most effective strategies that can be followed, along with a few suggested tools.